2012 Expert Comments On China'S Home Furnishings Brand Development And Development Forum

Forum theme: "how to create wisdom?" Home fashion Desire "

Forum time: December 25, 2011 afternoon

Venue: Guangdong Golden Paradise Hotel, Shantou

Moderator: Mao Lihui -- Chinese fashion Commentators

Guest:

Lin Xiaolin, Deputy Secretary General of China Marketing Association, President of Noah International

Yin Shanshan, doctor of textiles and clothing, Soochow University, China's top ten fashion designers.

Li Manxun, vice president of Chinese clothing and research expert on China's textile industry economy

Lin Hongzhao, general manager of Shantou jade eggplant Industrial Co., Ltd.

A brilliant dialogue in the industry can show the wisdom of the interlocutors, enrich the imagination of the audience and show the influence of the industry. This wonderful dialogue from the authoritative experts of the industry has issued a strong voice of the times, presenting a new perspective, focusing on the attention of more than 300 scholars from China's home fashion fashion academics, academies, media experts and industry elites.

Here are some wonderful quotes from the forum's experts. Let's savour the feast of fashion life.

As an intelligent industry, home furnishing industry is an industry that carries the cultural and creative attributes of home. It is an important content and support for all countries and regions in the world to advocate lifestyle innovation industries. The integration of home furnishing industry and lifestyle innovation industry will become the direction of the development of home clothing industry cluster in the future.

Mao Lihui: Chinese household clothes have been lacking originality and cutting-edge. We should step out of the traditional marketing mode and focus on breaking through the concept of life.

Lin Xiaolin: Qipai mens wear the slogan of "Chinese collar" into the hearts of people through slogan marketing. When the idea of "home wear should be worn at home" is deeply rooted in the hearts of the people, household clothes can also become the mainstream.

Li Manxun: the industry is to develop, design is the key, it can produce Unestimable value added products, the second is product quality, and the third is the innovation of industrial chain. Successful enterprises often do not take the unusual road. They should take marketing strategy directly to end consumers.

Lin Hongzhao: Jade eggplant strongly supports the Chinese home furnishings design innovation competition, reflecting the sense of corporate social responsibility, and expressing the desire of enterprises for innovative professional design talents. Young people are expected to add original strength to China's home furnishing industry with a cutting-edge perspective, and create a fashion distribution platform that truly belongs to the original design of home furnishings.

Yin Shan Shan: enterprise naming competition embodies the importance of industrial chain integration. Brand management is a top-down process. The marketing strategy is managed by the point and the surface, and the product differentiation is controlled by the brand direct shop.

Lin Xiaolin: the business mode of the future home furnishing industry embodies three points in the aspect of innovation: brand production and manufacturing focus on technology and technology content; products focus on human nature and humanistic care, pay attention to resonating with consumers in the way of life, promote the change and spanformation of ideas and habits; the key lies in the change of store mode and new ideas of retail sales innovation, such as SPA (mass trading), DC Brand, Select Shop (boutique concept store), Life Style Store (lifestyle shop) and other store operation mode.

Home furnishing, as the most popular sunrise industry in this era, is duty bound to shoulder the mission of integrating new fashion, depth of life, cultural thickness, creativity and breadth of originality. It is undeniable that it exists on the basis of lifestyle.

Mao Lihui: in 2011, the overall situation of China's garment industry has improved. Many indicators are better than expected. The brand image is good and the demand for the consumer market is accurately grasped. The enterprises and brands that really manage the business are harvested in the market. For the domestic clothing industry, the strategy is right, and we can have a warm winter.

Li Manxun: China has a large population base. In the next 6-7 years, the accumulation of Chinese residents' wealth has reached the critical point of consumption upgrading. With the change of lifestyle, this will surely lead to the diversification of consumer demand and have enough economic conditions for the development of home fashion industry.

Yin Shanshan: as a new industry in China's clothing industry, home furnishing products, from product design to industrial culture promotion, whether it is the dissemination of the concept of home clothing consumption, or the creation of brand image, must thoroughly study the cultural characteristics of home clothing consumption. The essence of home furnishing design relies on lifestyle. The product richness and diversity should be close to life style.

Lin Xiaolin: daring to return home clothing to the nature of clothing, highlighting the "fashion" cultural concept, 80 after 90, this huge consumer group through the network and the world synchronization, lifestyle is affected, the acceptance of home clothing is high. Product research and development must integrate closely with market demand and promote the mainstream of home furnishing industry.

Mao Lihui: there are problems in the innovative development of home clothing enterprises in the industry and brand, such as the vague concept of brand packaging and fashion culture, the homogenization of product research and development, the single means of innovation and development of enterprises, and so on, which seriously restrict the further development of the industry.

Lin Xiaolin: accurate brand culture positioning, create personalized service style. Using clothing brand culture "planning to give law", with the actual brand content to support brand culture.

The development of home clothing brand is fundamentally determined by the deep exploration of consumer values, habits and consumption behavior, and the desire to create a home fashion. A deep understanding that home itself is a culture is the essence of life sentiment, which is the core of brand development. Before the end of the forum, experts sent messages.

Yin Shanshan: the industry space is big, the choice must be careful.

Li Manxun: developing cultural and creative industries is an important way to spanform the mode of economic development. We should attach importance to the development of home furnishing culture industry chain and realize product value innovation.

Lin Xiaolin: four expectations for dealers: 1, business philosophy branding (to better guide consumers to buy); 2, format differentiation (enhance competitiveness); 3, standardization of management (implementation of standardized management to make enterprises bigger and stronger); 4, service refinement (from the store "sitting pin" into the distribution of leaflets in the district "marketing").

Lin Hongzhao: If enterprises want to break through the bottleneck, they must change and hope that the concept of home life can affect the sustainable and healthy development of the home furnishing industry.

Mao Lihui: I wish China's home garment industry to develop better and better.

The smart collision and communication on this forum will become the brightening light for the innovation and development of China's household clothing brand, which has made clear guidance for the development of the brand business mode of China's home furnishing industry, and shows the firm determination of the scientific and sustainable development of China's home furnishing industry.

To build an innovative and fashionable platform for home furnishing industry, Shantou fashion home clothing industry development institute is in action!