NOVO&Nbsp; MANIA&Nbsp; 2012 Shanghai International Brand Clothing Exhibition Opens.

Elite gathering unprecedented

Current

The five trend shows more than 100 collections from Europe, the United States and Asia.

NOVOMANIA 2012 opens in the dragon and auspicious performance.

Within three days, in addition to the display of the top brands, the creative interaction activities, the delicious cuisine of the gourmet Plaza, and the release of the hot bar M1NT have enabled young people and business elites not only to understand the latest trend, but also to create unlimited creative space.

The tide is boundless and wonderful.

Creating the trend, surpassing the reality and breaking the boundaries is the theme of NOVOMANIA this year. We can see from the booth of the major brands.

AVIREX's spaceship deck seems to take you outside the planet. Once you enter DKNY's "New York campus", you can feel the youthful breath coming from your face. In the UMM booth, the character DJ is playing on the spot, igniting the hot atmosphere; entering the VESPA exhibition area, it is a graceful old Italy movie that shows the classic nostalgia.

In addition, the fashion show, which is located in the center of the exhibition hall, will stage a fashion show. Many brands from Germany, Italy, China, Spain and the United Kingdom will release their latest fashion trends.

The facade of modern fashion and tide flu is decorated with bright pink bars. Its interior area is 351 square meters. Under the three large LED display, the modern fashion brand OVS, the best lifestyle representative Tom Tailor, Able Jeans, Custo Barcelona, the British fashion heritage Supreme being, and Latin fashion sign MANGO are brought to Italy.

At the same time, the presence of many stars and masters made the scene more starry.

On the signing ceremony of NOVO group's cooperation with Japanese underwear brand Ravijour, the famous Japanese photographer Miwara Yasuzheng came to the scene to take photos of the model in the process of Fashion Show, while the opening and finishing of the famous Japanese model Liv-Lo had obliterated the blockbuster film.

Fashion and leisure bag brand Le Sportsac specially invited British illustrator Kate Sutton design Artist in Residence series, unique print style and fresh pastoral atmosphere is refreshing.

Surprises can be found at every step in NOVOMANIA 2012, and every eye is beyond imagination.

There is no limit before the real trend.

Seize the opportunity and win win cooperation

The success of the first two NOVOMANIA has made it the leading event in China's apparel industry.

With the participation of many top brands, the support from commercial real estate and developers has made NOVOMANIA the preferred platform for entering the Chinese market.

The global economic crisis has greatly affected the European and American markets, while the Chinese market is booming.

The huge consumption ability and the development space of independent brands make China the first choice for major manufacturers.

This year's NOVOMANIA has more brands, bigger market and more mature business opportunities.

In addition to past exhibitors, there are about 30 famous international brands, such as American Vintage, for the first time.

Michael Azoulay, the founder of the brand, said: "we are honored to take part in NOVOMANIA in 2012.

We will use a simple and natural form to display the brand 2012 spring summer series clothing.

Because most of us use natural materials to make garments, our exhibition hall will also be arranged in a natural and simple way to focus on the design concept of our brand.

Japanese fashion trend brand Olive des Olive has participated in NOVOMANIA for the three time in succession. Watanabe Kaneku, vice chairman of the brand, said: "in 2012, we will have the opportunity to know more buyers and franchisees and establish cooperation with them.

This will help us find the right partners and raise the brand's exposure.

In addition, all the brands that are involved in NOVOMANIA are all fashion brands from all over the world. We will also take this opportunity to explore the latest trends in China's clothing market.

NOVOMANIA fully recognizes that the commercial real estate industry plays a vital role in providing the platform for the introduction of the international fashion wholesale concept to China.

Therefore, this NOVOMANIA has been working hand in hand with the leading international property management service, the first Pacific Davies, to jointly promote direct exchanges between the commercial real estate industry and the retail industry.

In the exhibition center, the commercial real estate and Research Center exhibition area is the "new" dirty place of the whole exhibition. Here, the brand and the commercial real estate business form an efficient interaction, so as to find business opportunities and achieve cooperation.

This is a market that takes the lead. This is the era of win-win cooperation. NOVOMANIA's success has made it a synonym for high-end quality, business innovation and personal expression.

Let's hope that China's fashion brands will work together with NOVOMANIA to create a broader future.