"Fashion Brand And Mobile Technology" Experience Area Debut CHIC2012

In March 26, 2012, the twentieth China International Clothing and Accessories Fair (CHIC2012), which lasted for four days, was unveiled at the Beijing International Exhibition Center of China. The "fashion brand and mobile technology" experience zone, which covers an area of 800 square meters, will be released.

The experience zone is launched by CHIC's 360 fashion network to show how fashion brands use the latest mobile technology to support their brand building, retail space promotion and advertising campaigns.

The experience zone is located at the South Gate of the Exhibition Center (main entrance) and is open to the public during CHIC2012.

According to the 360 fashion network CEO and founder Anina Trepte, three walls of the experience zone are displayed.

In order to celebrate the arrival of the China International Clothing Fair 20th anniversary, the 360 fashion network will be in the area of augmented reality (AR Technology), specially designed to review the history of the Expo. Exclusive information, video interviews and wonderful fashion pictures that have never been published since 1993 will be applied to 360AR applications installed on iPhone and Android systems.

In order to clarify the technology of two-dimensional code, 360 fashion created the "CHIC YOUNG BLOOD" product display area and retail space.

Just pick up the phone and simply scan the two-dimensional code, poster or theme wall on the product label, and their phones can immediately connect to the brand's micro-blog, website and e-commerce platform, and check the specific contact information of the brand.

In addition, in the NFC area, the 360 fashion network is also working with Esmond (ESMOD) Beijing Institute of fashion art and design to present a fashion trend analysis of new technology textiles and fabrics.

Anina said, "visitors can use the mobile phone displayed by NFC to display the fabric, and you can see the name of the designer immediately.

It is fully demonstrated.

On the wall of the Apps theme, the 360 fashion network has specifically displayed the application (Apps) (http://getap.ps/360news) suitable for downloading to any low-end or high-end mobile phone, and has launched an application game called "Anina's dressing fashion" (Anina Dress Up).

The game is modeled on the Anina image and can be downloaded to iPhone.

You can also see the designer's product album of 360Fashion installed on the Chinese version of NOKIA N9 mobile from this game.

In addition, viewers can watch or download a series of mobile phone applications (Apps) related to fashion brands, and quickly acquire fashion messages.

This series shows the charm of the combination of fashion brands and modern mobile technology.

In this regard, Mr. Chen Dapeng, executive vice president of the China Apparel Association, said: "so far, we have held the 20 China International Clothing and accessories fair.

The invitation to the 360 fashion network exhibition is not only a highlight of the exhibition, but also a display of our synchronization with the new technology of fashion brand.

It is understood that in addition to building the technology experience zone that can participate in the field, the 360 fashion network held lectures on "mobile technology, mobile e-commerce, high-tech fabrics and social media" at 14 o'clock every day from 26 to 28 March, and shared their experience in communicating with the audience and building up corporate brand by using the new and high-tech application (Apps).

360 fashion network CEO and founder Anina said: "the collaboration between the 360 fashion network and China International Clothing and Accessories Fair is a leap forward in fashion and technology worldwide.

Nowadays, fashion industries all over the world are trying to make use of mobile phone technology and social network to serve traditional business.

In this exhibition, we can clearly show how these interactive new media can support product promotion and communicate closely with customers. "

Research shows that China has more than 1 billion mobile phone users, 180 million of which use smart phones, and the number of smart phones will reach 500 million by 2015.

But China's fashion brands rarely use Apps to promote brand and corporate propaganda.

In western countries, fashion brands use different applications (Apps) to achieve the purpose of brand promotion.

In view of this, the China International Clothing and Accessories Fair specially invited Anina to deliver a speech on fashion and mobile technology at the 2012 China Fashion Forum at 9:30 on the morning of 28. Welcome interested parties to inquire and participate.