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Aldton: Building China'S Fast Fashion Brand Base

2012/3/26 21:41:00 16

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In March 25, 2012, Alton held the awarding ceremony of the "China fast fashion brand focus construction demonstration base" at Beijing International Hotel, and participated in the twentieth China International Garment Expo press conference.

Wang Tiankai, President of China Federation of textile industry, Xu Kunyuan, honorary president of the Third Council of the China Federation of textile industry, Wang Liming, director of the consumer goods industry department of the Ministry of industry and information technology, Qin Zhihui, director of the center for promoting development of small and medium enterprises of the Ministry of industry and information technology, chairman of China Textile Industry Federation, Yang Shibin, President of China Knitting Industry Association, Xie Ming of Jiangsu Textile Industry Association, and President of Jiangsu Garment Association, attended the ceremony.

Leaders of various levels of government, industry associations and hundreds of people, such as Alton partners and news media, witnessed this unforgettable moment.

This moment shows that following the successful launch of the strategic conference in March 2011 in Beijing city hall and the first appearance of the nineteenth China International Garment Fair, in a short span of a year,

Aldton

And achieved a new leap forward development.

As we all know, 2011 was the year of the opening year of 12th Five-Year. In the background of large fluctuations in raw material prices, domestic inflation, labor and energy costs and other factors, the pformation and upgrading of textile industry and the pformation from low value-added to high value-added were the top priority of the industry development.

Aldun menswear insists on direct management of retail mode and adopts the international advanced SPA mode to stand out in the environment of pformation and upgrading.

The Ministry of industry and Commerce awarded the "China fast fashion brand focus construction demonstration base" to Alston, which fully showed that the leadership of the government affirmed the achievements made by Alston in recent years and the trust and long-term development of Alston.

Since 2003, aldun ton has been operating through brand operation.

commodity

Planning to production, retail, the company adopts unified control of the integrated mode of operation.

This mode not only successfully solved the various constraints of the traditional clothing industry, but also developed a strong business platform with a unique development mode, and quickly realized the overall lead of chain scale and brand benefit.

Bringing the most advanced SPA business mode into the domestic market based on production and manufacturing, and with the advantages of its innovative business mode, advanced business philosophy and foresight development strategy, it forms a unique "aldcom model" and continuously creates value for customers.

Alton was awarded the brand China Gold spectrum Award - China's ten largest men's clothing brand, the 2011 most investment value brand in the year 2011, the example enterprise selected the "Best Innovation Award", and the Jiangsu clothing and home textile independent brand, and many other honors.

At present, Alton has successfully built hundreds of direct management shops.

Alton will also continue to optimize its retail model. It plans to exceed 2000 stores in 2015 and exceed 5000 stores in 2020.

In the face of honor, aldten said it would further improve its service functions.

service

In the industry, enterprises, services to enhance the brand, create greater value for the community, make greater contributions.

At the same time, Alton is also full of information about future development.

Innovation is the Holy Grail of the textile industry. In this innovative mode, Alton has the ability to open wider market and realize the development of fission.

Industry and market have reason to have more expectation for the development of Alston.

This time, Alton will also appear on the -29 twentieth China International Clothing and Accessories Fair on March 26th.

Alston men's clothing will bring a new brand image and a series of men's wear with better quality and more comfortable quality this year.

Gong Zheng, chairman of Alton, said that it would take this opportunity to make full use of such a platform as a service fair to fully demonstrate its strength and find more quality partners to provide better quality services to consumers and achieve continuous leapfrog development.