Chai Shan Clothes Shine The Twentieth China International Clothing And Accessories Fair

The twentieth China International Clothing and Accessories Fair (CHIC) was held in from March 26 to 29, 2012 at the China International Exhibition Center in Beijing.

Guangdong province Dongguan City Cha Shan town again takes "the Chinese brand clothing manufacture famous town" as the theme, adopts "concentrates the exhibition, unifies the special clothes" to hold the group to participate in the exhibition mode, combines the static and dynamic clothing to appear in Beijing.

Cha Shan Town Committee and town government are very concerned about and attach great importance to the development of the garment industry, and constantly increase support for the garment industry. Through the introduction of a series of supportive policies, the development of garment industry development plan, the launching of clothing conferences, the introduction of garment industry seminars, and the participation of large fairs, the pformation and upgrading of garment industry will be promoted.

After years of cultivation, the clothing industry of the tea mountain has initially formed an industrial cluster mainly based on garment manufacturing and supporting development of related industries, and has become one of the pillar industries in Cha Shan town.

In November 2010, Cha Shan town was recognized by the China Textile Industry Association and the China clothing association as one of the 13 textile industrial cluster experimental bases in the "five cities and eight towns" in China.

China Fashion and Accessories Fair is the most influential and influential fashion event in Asia. It is the "weathervane" and barometer of the garment industry in China and even the world.

The China International Clothing and apparel fair, which is about to go through 20 years, has been carrying the goal of "guiding the progress of China's garment industry and promoting the development of China's clothing brand". It has witnessed the rise, growth and achievement of many brands.

Cha Shan Town Committee and town government actively seized the platform of the grand ceremony of clothing, organized clothing enterprises to attend the clothing exhibition and held a brand clothing conference in Beijing, and vigorously supported enterprises to base themselves on the mainland, innovate and upgrade, develop the mainland market and create international business opportunities.

The exhibition area of garment enterprises in Cha Shan town is 517.25 square meters, of which 383.75 square meters of children's wear house (E4), 133.5 square meters of women's wear Hall (W4, W3).

The town sends 8 high quality clothing companies to participate in the exhibition, namely, Dongguan City, De Anfang, Dongguan Hui Brothers Trading Co., Ltd., Dongguan City, China's Textile Co., Ltd., Dongguan zhe Textile Garments Co., Ltd., Dongguan Sima Toys Co., Ltd., Dongguan City Industrial Investment Co., Ltd., Dongguan Liang Huan Garment Co., Ltd., Dongguan, Yau style outdoor products manufacturing Co., Ltd.

In order to fully display the colorful charm of tea hill clothing and further expand the regional brand of tea mountain clothing industry, in the afternoon of March 24th, Cha Shan town will organize nine clothing enterprises to hold a brand clothing conference at the Diaoyutai State Guest House in Diaoyutai State Guest House. The products include men's clothing, women's wear, underwear, swimsuit, children's wear, evening dress and so on. There are six famous brands such as geomer, Skymax, De Anfang, Chao nationality, master's cat, GI Ma Ma, Baishui Park, Ta Ro and LA JOYEUX.

One of the news links

Development of garment industry in Cha Shan town Dongguan city Guangdong Province

Garment industry is one of the pillar industries of Cha Shan.

In recent years, the cha Shan Town Committee and the town government attach great importance to the pformation and upgrading of traditional industries such as clothing, constantly increase support for the garment industry, and promote the garment industry to become bigger and stronger.

In November 22, 2010, Cha Shan town was recognized by the China Textile Industry Association and the China clothing association as one of the 13 textile industrial cluster experimental bases in the "five cities and eight towns". It was awarded the title of "China famous brand clothing manufacturing town" by the China Textile Industry Association, and became the only "famous brand clothing manufacturing town in China".

After years of careful cultivation, the garment industry of Cha Shan has developed vigorously, and has taken the road of rapid development.

1. The size of the garment industry cluster is large.

In 2011, there were 576 enterprises in the textile and garment industry and its supporting industries in Cha Shan town, of which 451 were garment enterprises and 125 were garment supporting enterprises.

The number of employees is about 48 thousand, accounting for 36% of the total number of industrial employment in the whole town.

The total output of clothing is 281 million pieces (sets), and the total industrial output value is 5 billion 423 million yuan and the total profit is 213 million yuan, accounting for 32% and 24.2% of the industry respectively.

According to statistics, the clothing export value of Cha Shan town was 450 million US dollars in 2011.

From the scale of enterprises, the larger enterprises include Yung Lian weaving factory, Hui Xiong company, Jin Yi clothing company, xiong Ye garment company, and colored field garment company.

Two, accelerate the development of clothing independent brand

There are many kinds of clothing products in the town, including fashion, windbreaker, underwear, casual wear, children's clothing, etc. there are nearly 20 garment enterprises with independent brands. There are a large number of clothing brands that have a certain position and influence in the international and domestic markets, such as sparrow, rabbit, mam, meidlo, super naughty, Ayata Kasenko, live, baby, DCGIRL, Daisy, Tucker, Martha, Ya Zhe, Ao Nox, Xinfeng Fei Er, Mei Zhi Ying, Mei Yang, Kang Mei, Hui Si and Chichi baby.

Three, domestic and foreign well-known brand gathering

Cha Shan clothing enterprises actively participate in the market division and cooperation of well-known clothing enterprises at home and abroad. Mixtill (top children's wear brands in Italy), Ck, Tommy, Levi 's, Fila, Bossini, kappa, Disney, WAL-MART and other international brands, and JEANSWEST, XTEP, 361 degrees and other famous brand names are all produced in large scale in Cha Shan.

The quality and environmental protection level of tea products has been recognized and welcomed by the international market, forming the brand clothing agglomeration effect.

Four, supporting industry chain is relatively perfect.

Cha Shan has a total construction area of nearly 100 thousand square meters, and more than 1500 international materials and accessories trading center.

A garment industry chain with garment production as the core, including computer embroidery, accessories production, cloth distribution and other related industries has been initially formed, providing necessary spare parts for garment manufacturers in the town of Cha Shan, forming a relatively perfect production chain and gradually forming a scale.

Five, industry technology and talent base is strong.

During the years of development, the tea mountain garment enterprise has trained a group of skilled workers and technical backbone.

At present, there are more than 4.8 employees in the clothing industry of tea hill, of whom more than 5 thousand are technical management personnel.

Tea mountain clothing enterprises generally introduce advanced equipment and apply new technologies to improve the production efficiency and technology content of enterprises.

Electric clothing cars, automatic cloth cutting beds and other advanced equipment are widely used. Computer aided design and manufacturing systems have also been introduced in large numbers, realizing the pformation from manual operation to mechanized assembly line production.

Some enterprises have realized computerized management to achieve online promotion.

Some enterprises have the ability to independently develop products by hiring professional and technical personnel to research and develop new products.

Six, the improvement of clothing marketing network.

Tea mountain clothing occupies a large share in many large wholesale clothing markets in China. The domestic market of products covers over 2/3 provinces and cities in Harbin, Sichuan, Fujian, Guangdong and Guangxi, and exported to Southeast Asia, Europe, the United States, Hongkong and many other countries and regions, forming a more sophisticated sales network, such as agency, two level agency and retail sales.

Such as Hui Brothers Trading Co., Ltd., so far has developed more than 200 direct stores and franchise stores; rabbit tattoo clothing company has more than 800 terminal sales outlets both at home and abroad; the company has more than 100 stores in China.

News link two

Cha Shan Town Committee and town government strongly support the exhibitors of garment enterprises.

In order to help enterprises continuously explore the international and domestic garment market and promote the development of the garment industry, the tea Town Committee and the town government attach importance to the organization. During the exhibition, they organized the party and political organizations and garment enterprises to visit the Expo to encourage the exhibitors and promote the exchange and cooperation of garment enterprises. They also gave strong support to the funds, specially allocated the exhibition funds to solve the expenses of the booth special clothes, the clothing conference and the advertising, and provided some travel subsidies to each participating enterprises.