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F1 China Grand Prix Entered Countdown &Nbsp; Model Clothing Officially Released.

2012/3/26 21:31:00 23

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March 26, 2012 Shanghai dispatch - the 2012 UBS F1 China Grand Prix countdown and model clothing launches were held in Audi International Speedway, Shanghai today.

F1, deputy director of the China Grand Prix organizing committee, Li Yuyi, director of Shanghai Sports Bureau and Li Yi, chairman and President of UBS China, jointly launched the 20 day countdown that everyone looked forward to.

At the ceremony, the F1 China Grand Prix organizing committee and UBS jointly released a customized departure from Wang Peiyi, China's famous fashion designer, for this year's F1 China station.

model

Clothing.

The design of clothing perfectly integrates the elements of Chinese traditional culture and F1 tournament characteristics, and combines the core values of UBS brand.

This not only adds a Chinese style atmosphere to the 2012 F1 UBS China Grand Prix to be held in the Chinese dragon year, but also reflects UBS's firm determination to open up the world's important market in China.

The site is decorated by professional super models with a Chinese flavor. It displays in the T stage, which makes people feel the dual charm of sports and fashion.

UBS announced in August 2010 that it has become the F1 global partner, and has been named the sponsor of the F1 China Grand Prix since 2011. This fully reflects the value of the F1 China Grand Prix as an important platform for brand promotion and has been recognized by internationally recognized enterprises. It also shows that UBS is determined to develop in China.

This year, we invite famous Chinese fashion designers to be models.

Design

Costumes, Li Yi, chairman and President of UBS China, expressed the hope that through the F1 China Grand Prix this international top event, the rich Chinese culture and UBS brand concept in fashion design will be displayed to hundreds of millions of viewers worldwide.

"We are very pleased to be able to cooperate with the F1 China Grand Prix.

F1 stresses teamwork and excellence in spirit and belief, which is in line with UBS's corporate culture and brand philosophy.

At the same time, the cooperation with the F1 China Grand Prix provides us with an excellent opportunity to expand and promote the brand image in China.

"For inviting Chinese designers to design clothing for car models, we feel this is a creative activity.

The final design we chose adopted the elements of traditional Chinese dress Qipao, which shows our commitment to developing the Chinese market, which coincides with the core value of UBS's "support for the development of the business area".

Jiang Lan, Secretary General of the Organizing Committee of the F1 China Grand Prix, said in his speech that the F1 China Grand Prix has entered the ninth year this year. As the F1 China Grand Prix, organizers and operators are very pleased that the event has gained more and more attention and support.

At present, the preparatory work of the F1 competition is being carried out in a rush, traffic, security, on-site services and so on.

match

The development of the security work is also orderly, and the various departments of the organizing committee will work together to make every effort to create another wonderful and safe event.

Jiang LAN particularly thanked the F1 China Grand Prix for its strong support from the sponsor of UBS.

This year coincides with the 150th anniversary celebration of UBS, which gives new meaning to the cooperation between the two sides.

He also said that he would work hand in hand with all walks of life and continue to build this excellent international competition platform, and strive to tap the huge resources of F1, not only to meet the needs of the fans, but also to make the F1 China Grand Prix a platform for the publicity of the government and enterprises and a platform to enhance the brand and business value.

The 2012F1 season ended the second leg of Malaysia's competition yesterday, and is about to usher in the third leg of the 2012 F1 UBS China Grand Prix.

This year, the first appearance of F1's six world championships in the same arena is particularly promising.

In a few days, as the convoy and equipment begin to enter, the Shanghai Audi international circuit will be more lively and the excitement of thousands of fans will be at hand.