Symposium On Non Heritage Elites And The Innovation And Development Of Textile Heritage In Bincheng

The multi-dimensional perspective shows the stickiness and integration of textile heritage and brand, highly condensed the national feelings and cultural connotations.


In September 7th, the seminar on innovative development of textile heritage was held in Dalian. The theme of this conference is "integration of intangible cultural heritage and brand". The purpose is to explore new ideas, new methods and new paths for the development of textile intangible cultural heritage through the exhibition, discussion and exchange of textile intangible cultural heritage.


Sun Huaibin, vice president of China Federation of textile industry, Wang Chong, President of Liaoning textile and Garment Association, Liu Xiangyang, President of Dalian garment and Textile Association, Liu Keli, executive director of Jilin garment designers association, vice chairman of Shanxi Garment Association, Ren Wei Jie, chairman of world clothing shoes and hat net, Liang Junwei, Secretary General of Shanxi clothing association, Han Jing, vice president of Jilin Institute of engineering and technology, Han Jing, Vice Dean, Dean of clothing College of Dalian Institute of art, director and guest of Zeng Hui, garment Institute of Dalian Technology University, and textile non heritage brand brand leader and media representatives. Lu Yin, the director of the China Textile Industry Federation's non Heritage Office, chaired.


Liu Xiangyang, chairman of Dalian garment and Textile Association, said in his speech that, with market demand as the guide, the China Textile Industry Federation's Intangible Cultural Heritage Office and the Liaoning textile and Garment Association jointly organized the event. The purpose is to explore the traditional cultural connotation and market value, test the market reaction, grasp the connotation of traditional craft, and improve the cultural attributes of products, and take a solid step in building Chinese national brand and strengthening national cultural confidence. It is hoped that the inheritors will no longer be closed behind the doors, the intangible heritage products will enter the public view, realize the combination of humanistic value and commercial value innovation of intangible cultural heritage, and effectively promote the inheritance and development of intangible cultural heritage.


"There are very many ethnic groups in Liaoning, who have profound traditional dress culture and skills. The next step will be focused on mining, hoping to introduce Liaoning's manufacturing brand related to non heritage products." Wang Chong, President of Liaoning textile and Garment Association, said that Liaoning's textile and garment industry is working hard to build three aspects: regional brand building, product brand building and brand building of manufacturing industry. At present, Liaoning textile and apparel have certain advantages in quality, and also launched the brand of the combination of antique and purple garments. In the future, we should make more innovations in the integration of brand and heritage, and expand the "circle of friends".


Zhang Zhiyu, Dean of the school of clothing at Dalian art college, spoke as an expert representative. At present, the school is vigorously promoting non heritage into the campus, into the classroom, into the curriculum and into the profession. He believes that the brand should be applied to the non heritage, and the innovative design should be based on semiotic gene extraction elements, so as to realize the co existence and prosperity of the intangible cultural heritage and the brand.


Ceng Hui, a professor at the clothing Institute of Dalian Polytechnic University who has been engaged in Manchu clothing culture research for 20 years, believes that China's intangible heritage has entered a "bottleneck period". Regional promotion should form a brand of non heritage brands, such as the application of Manchu embroidery, which requires the overall layout of the government level and the association level. Secondly, the core competitiveness of the product should be excavated, and the intangible heritage projects suitable for product innovation and development will be selected for development.


Liu Keli, executive director of Jilin Fashion Designers Association, said as an industry association representative, at present, there are problems in the application of the intangible heritage in the brand, such as fragile chain of inheritance, lack of protection consciousness and so on. It needs upgrading through creative transformation, technological upgrading and product innovation. Creative forwarding and innovative development are very important.


Later, the party secretary and director of the Standing Committee of the Inner Mongolia people's Central Committee, Bai Jingying, general manager of the embroidery industry promotion department of Ke Right Banner, general manager Du gang of Dandong Tang costume Co., Ltd., Li Wen, director of the Nantong blue print Museum, Suzhou Li Shang Kai silk science and Culture Co., Ltd. Sales Assistant Ju Li, Xingbin Manchu Autonomous County Xingjing Qipao culture limited company Chi Yuan, general manager of Changchun Shuxin Clothing Co., Ltd., Li Jie, Xiangxi quiet culture limited liability company chairman Teng Jingrong were represented at the scene respectively.


The representatives of the Manchu embroidery, blue print, Miao culture and other brands have been exploring and practicing. In combination with their own brand development, they have indicated that the inheritance and dissemination of Chinese textile and garment heritage also need to be vigorously promoted, spread and educated. At the same time, they are faced with problems such as personnel fault and so on. Intangible heritage is the essence and art of traditional culture, turning art into products, products into commodities, and docking with the market, so that it can be more vitality. At present, the combination of intangible cultural heritage and brand is mainly based on manual workshop, low ceiling and limited channels. It needs more young consumers' recognition. This requires continuous innovation in categories, colors and designs, and designs quality products that meet the needs of contemporary consumers. At the same time, through the creation of product development, online business platform, offline cultural activities to carry out continuous market education, promote non heritage culture, through the amount of accumulation of brand promotion.


"We should treat the intangible heritage as a respectful attitude. Textile heritage is also diverse. The development of social economy depends on the cultural choice of consumers. At the same time, the strength of culture is very important in the transformation and upgrading of industries, including Chinese traditional culture. Sun Huaibin, vice president of China Textile Industry Federation, made a concluding speech at the meeting.


He believes that the development of intangible heritage in the industry has three main lines: first, to build and perfect the inheritance chain of textile intangible heritage. It needs to inherit and link all links in the industrial chain such as Inheritors, manufacturers, brands, channels, and so on, through common responsibilities and missions. At the same time, it also needs the connection of technology, interests, and the ties of trade associations to build platforms.


Two, we must strive to cultivate the consumption consciousness and consumption behavior of textile intangible cultural heritage. This is also the biggest problem and the key. Only when the supply side is linked to the demand side, can the cultural value and economic value be unified so as to achieve sustainable development.


The three is the distribution of textile non heritage in 70% of the regional distribution in the minority areas. Therefore, it is necessary to focus on supporting the development of ethnic minorities' heritage, helping poverty alleviation, Rural Revitalization and national unity.


At the same time, there are ancient style purple dress, Xingjing Manchu embroidery, embroidered flower lady and textile dyed, Zhong Yi, sackcloth, black Headed Gull, Xi Ying, Jin Yulan, Li Mei, Hui Dexuan, waldun, tree, Wu Tong embroidery, MH Moe, Yuan Xin Lan, KANKAN, ancient Tang Dongyun, and Shang Ji Kai participated in the special exhibition of China (Dalian) textile non heritage brand. At the end of the meeting, sun Huaibin, vice president of China Textile Industry Federation and Wang Chong, President of Liaoning textile and Garment Association, issued certificates for the 18 enterprises.


According to the introduction, the brand of the exhibition comes from 7 provinces, municipalities and autonomous regions of the country. It includes more than 400 innovative products, including Manchu, Qiang, Korean, Yi, Mongolian, Miao, Han and other ethnic groups. It involves items such as spinning, dyeing, weaving, embroidery, printing, clothing and clothing, and traditional crafts. From exhibits to cultural heritage, from promoting employment to non heritage poverty alleviation, from green environmental protection to ancient dyeing, from traditional design to modern creativity, exhibits exhibit the cohesion and integration of textile heritage and brand, and highly condensed national feelings and cultural connotations. During the exhibition, the participating brands also participated in the joint meeting between buyers and exhibitors at home and abroad, which attracted a great deal of attention.