The Eternal Charm Comes From The True Self &Nbsp; "I Am Eternal" Meforever Women'S Wear Successfully Participated In The Exhibition 2012CHIC
At the 2012 CHIC exhibition, the "true and eternal" meforever women's wear brand, which has just completed its first show, has proved to the people that the courage to concentrate on art and concentrate on life will surely bring a broader development space for enterprises.
Xu Haiyan, founder and chief designer of his brand, said: "the exhibition of Beijing International Fashion Fair is the first step that I lead the brand to internationalization, so that more people can see and feel the charm and style of meforever brand.
At the same time, share the brand's interpretation of the "true art of life", and let "true self eternal" meforever become the art of moving the world.
On the first day of CHIC, Wang Tiankai, President of China Textile Industry Federation, accompanied by many leaders of the China clothing association, visited the "true self eternal" meforever with great interest.
Women's wear
Wang Tiankai, chairman of the booth, showed a very strong interest in the brand unique booth design. He believed that "meforever I" is the highlight of Chinese culture, which is very fresh, elegant and unique.
Accompanied by Li Xiaodong, vice president of marketing, President Wang Tiankai visited the brand booth and detailed understanding of the specific aspects of the design and production of the brand clothing, and carried out in-depth communication with the staff of the brand on the development and planning of the brand.
After the visit, President Wang Tiankai gave a very high appraisal of the first "meforever I dress" for the first time.
Wang Tiankai, President of China Textile Industry Federation, visited meforever women's clothing.
Booth
After listening to Li Xiaodong, vice president of marketing of Hangzhou ink and Clothing Co., Ltd., he fully affirmed the brand performance.
For some people, "I am eternal" meforever dress is quite new. In fact, as a fashionable women's clothing growing up in Hangzhou, the brand has gained a lot of influence in the industry.
Their design concept is fashionable and individual, and is willing to show women's multiple levels.
Sometimes it is handsome, straight, sometimes implicit and sometimes personal. This is the reason for the creation of "eternal meforever".
Using costumes to show everyone's personality, independence, handsome and artistic style, let more people see and feel the charm and style of women.
"I am eternity". The design of meforever's booth at the 2012 CHIC exhibition was inspired by simple, atmospheric and unfailing western architectural elements. The use of lines highlighted the simple style of the brand, the color of the background and the halo effect of ink and wash painting, presenting the culture of the Yangtze River in a modern way, and creating the artistic space for modern intellectual women to pursue true life.
After our close contact with the brand, we found that "I am eternal" meforever women's wear is trying to use a more artistic means to interpret the understanding of clothing and life, and the beauty of the moment carries eternity.
"I am eternal" meforever should condense the most real self and the most beautiful instant in the brand, make the brand art and endow the brand with a unique soul.
Meforever "I am eternal" dress brand will always advocate such an art philosophy.
According to Xu Haiyan, this exhibition is true self eternal meforever.
Art
The brand of women's clothing brings three brand new series. It covers the most beautiful stages of women's life, the different living conditions they show: life LOHASTIME, work OFFICETIME and entertainment PARTYTIME.
Among them, LOHASTIME advocates close to nature, takes the "mountain area" as the theme, and draws inspiration from the elements such as fog, soil, sunshine, wooden houses, etc., combining with the form of clothing, showing a natural and handsome feeling without losing a hint of original taste.
OFFICETIME's women are more capable and refined, so the theme of the work series is "concise".
The free and relaxed profile, faint ink and halo printing, simple color stitching, and dense smoke make the designer appear more ingenious in detail handling and show the designer's exquisite thoughts.
"Breaking Dawn" is the desire of PARTYTIME women to relax. The series is integrated into the classic Gothic medieval elements of the Gothic series, combined with contemporary fashion, passion and handsome rock elements, making the whole series of image dynamic without losing the beauty and being strong.
The biggest feature of this exhibition is focusing on the application of different fabrics and different cutting methods. At the same time, taking into account the artistic effect of the combination of design inspiration and popular colors, it finally presents the 2012 autumn dress of 2012 true self eternal meforever art dress.
An industry insider who visited the "true me eternal" meforever women's wear booth said that among the numerous exhibitors, the personality and fashion of "true and eternal" meforever women's clothing, and their artistic display of beautiful moments in life, gave the brand a special spirit and impressive.
Speaking of the brand design concept, Xu Haiyan said, "I visited France fashion week ten years ago. It is an opportunity for me to understand and familiarity with international design concepts and trends.
There I met many designers in many countries and traveled to many European countries.
I was fascinated by the international design concept and strong Western culture. At that time, I had a strong impulse to integrate the top European fashion elements with our oriental classical aesthetics.
belief
After I returned home, I led a group of young designers full of passion and vitality to integrate their own understanding of life and art into their works.
I think: an independent and free personality will design unique charm works, and the tenacious and persistent character can truly reflect the eternal idea of me.
All along, "I am eternal" meforever women's wear brands are adhering to the development strategy of high quality and low price. Over the past decade, the brand has accumulated good market reputation.
In Xu Haiyan's view, high quality and low price are the conscious choices of brands.
"High-end quality is my demand for brand products. Many people feel that high-end quality and low price are contradictory.
In fact, what we call high quality and low price is a relative concept.
What we pursue is the high quality requirement for the products, and at the same time, we must meet the balance between the consumption price of the three or four line cities.
I think the designer brand should not give people the impression of being too high and low. In many cases, it should be more close to the people and make more consumers willing to accept and accept.
Xu Haiyan is a soul figure in the group of "true and eternal" meforever. She is like a backstage driver who launches a piece of work carrying fresh souls in the team.
She wants to bring the company to a larger international stage, so that young people in the team will have the chance to move the world with their own designs.
She hopes to provide more young people with a platform for employment and entrepreneurship. Now, they have worked with many professional schools to establish the scholarship and graduation ceremony of the excellent graduation project of the art design (costume design) specialty of Zhejiang Sci-Tech University.
This exhibition CHIC has undoubtedly entered a new stage of development for the brand.
"CHIC is a big stage. It is of great significance for the brand to come here. We have set the next development goal for the brand, including the enhancement of brand image and internationalization, which have been included in the plan."
In the future, we have reason to expect that the fashion layout of meforever will extend to a wider scope.
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