361 Degrees "Metropolitan Color" Unveiled At The 2012 Service Expo

In March 26, 2012, the twentieth China International Clothing and Accessories Fair "(CHIC) was opened in Beijing China International Exhibition Center (New Museum). After 361 successful children's exhibitions, the children's clothes again appeared in the China International Fashion Fair at two.

After more than two years of rapid and steady development, 361 degree children's clothing insists on the mission and responsibility of "let children grow healthier and happier, make children's clothing more comfortable and closer to modern children's growth". Adhering to the concept of love, on the basis of studying children's childhood life form and inner desire, combined with the brand spirit of "more than one love for a more future", we transmit the 361 degree children's "future, vigor, hope and brilliance" to the parents and children. In product R & D design, 361 degree children's clothing always adheres to the contrast style of "city color" as the basic starting point of product design, integrates international fashion elements, selects high-quality environmental friendly fabrics on fabric selection, and based on children's activity habits, personality characteristics and physical characteristics of different stages of growth, so as to make them more comfortable, smart, safe and take care of every step of their growth in daily life exercises with rich technology products.

On this CHIC, the 361 degree children's wear exhibition area is located at the 216 booth of the E4 Pavilion, with an area of nearly 200 square meters. It is divided into: Spiderman product exhibition area, Batman product exhibition area, footwear exhibition area, negotiation area, quality exhibition area and comprehensive product exhibition area. The structure and function distinction of 361 degree children's clothing are displayed in a three-dimensional and comprehensive manner. It is reported that 361 degree children's clothing will also join hands with the best children's channel in China to open the door of wisdom for the vast majority of Chinese children, so that they can grow healthier and happier.

Facing the huge market of children's clothing in China, many international adult clothing brands have begun their own beachhead operations. This special consumer market has begun to transform from basic demand to brand connotation and product quality demand. 361 degree children's clothing is also hoped that through this exhibition, while displaying the brand idea, the product quality, the production superiority, and in the Clothing Fair's platform, positively carries on the experience exchange and the communication with the same profession, strives to lead the Chinese children's clothing profession to stride forward.

According to Chen Zhicheng, general manager of 361 degree children's wear business, sales of children's clothing of 361 degrees in 2011 reached nearly 4 hundred million, and formed more than 1200 business outlets covering the national key cities terminal structure, of which 80% were located in China's broad two or three tier cities. It is estimated that by 2015, the terminal outlets of children's clothing at 361 degrees are expected to reach 3000, with a turnover of 1 billion 200 million. At the same time, 361 degree children's clothing relies on the modern marketing management system to establish and improve the terminal operation mode, including order guidance, logistics storage, storefront display, inventory handling and other links. As for agents and franchisees, they will still be better than the industry's policy tilt, and share advanced operational concepts and practical experience, so that agents and franchisees feel the brand's help and achievements for their business partners.