Quanzhou Fashion Legion Sparkle CHIC2012

Weathervane, the highest stage, the most authoritative, is not enough to explain. China International Clothing and Accessories Fair The height of CHIC is not enough to show the brightness of CHIC. This year coincides with the anniversary of CHIC20, and all kinds of brands are gathered.

Nearly 20 enterprises gathered together, and the Quanzhou apparel Corps once again spared CHIC. In addition to the strong array of numbers, the brand and category of Quanzhou's exhibitors have also been expanded, covering business casual men's wear, fashion casual men's wear, casual men's wear, underwear, sports and leisure children's wear, cartoon and cartoon children's wear, fashion boutique children's clothing and so on.

　　 Quanzhou The fashion Legion has opened its CHIC exhibition. It has become an unforgotten landscape.

Adult wear: subdivision market All flowers bloom together

Nash, Gao Er Pu, JIM 'S, Zhou Jie, Shi Ya, bin Nu, Wolf Road, Willis, Huaqi, Han Caier, in these strange or familiar brand names, careful audience has found that the clothing of Quanzhou production area is no longer just the era of business casual men's dominance.

No matter it has become the pioneer of fast fashion in China, it is also the Wolf Road of fashion stars in recent years. Whether it is Gaulp, who has been on the stage for the first time or has been exhibiting for 6 years in a row, whether it is rich in details, or has just launched a new brand of Huaqi, whether it is the JIM S of men's clothing brand developed by women's clothing enterprises, or from women's wear to men and women. On the stage of CHIC, it is difficult to find words to generalize them except for collectively "adult dress".

In the early years, they were both the orientation of business and leisure, the routines of "CCTV + spokesperson", and the channels for "rural encircling the city". The Fujian clothing brand owners, with their courage and bravery and courage and courage, developed their channel capabilities with "fast and accurate". In that era, they achieved the situation of monopolization of the first line brand of domestic business and leisure, and sang the voice of Min style clothing in the domestic garment industry.

However, nowadays, consumers have become more and more personalities, and the maturity of business and leisure has also been very high, leaving fewer opportunities for the latecomers.

Where are the opportunities for the latecomers? In the market segments, they are still in the keen insight of Fujian clothing brand owners in the emerging market.

Therefore, in this session of CHIC, we can not see which subdivision category dictate the world. That is because in recent years, following the trend and homogenization have made it difficult to achieve new brand. Over the years, Fujian's clothing brand has already had more thoughts on the market and consumers.

　 Scene lens

Gao Er Pu: comprehensive transformation exquisite elegance

The new positioning for "exquisite and elegant" Gao Pu Pu is really refreshing at this time. Lu Xiaojiang, director of marketing at COLP, said that the new product of the 2012 autumn and winter brand new products of Gao Erpu is widely used in new materials such as high-end wool fabrics, light down fabrics, and so on. The fabric's gloss feel more restrained through the washing process, while bold color collisions and trendy skin splicing make the new season products more fashionable.

　　 Wolf Road: the blue mark of retro tannin

Entering the pavilion is a rare retro prop combined with the two display windows of the tannin cloth hanging rack. This is the first card to represent the main style and cultural spirit of Wolfzone brand. "All kinds of decorative props made of these old jeans are conveyed by Wolf Road's love, pursuit and innovation for tannin art." Liu Yiqun, general manager and art director of Wolf Road, said.

　 HOPERISE Hu Bing helped to sign IBM

Yesterday afternoon at two o'clock, the exhibition hall of HOPERISE was overcast, and Hu Bing's presence at the scene made the pavilion full of popularity. For the industry, even more shocking is that HOPERISE has also signed a three year service cooperation agreement with IBM. The two sides will conduct in-depth cooperation in brand management, market management, R & D management, logistics and distribution management, supply chain management, retail distribution channels and financial management. {page_break}

　 Children's wear: "Quanzhou Pavilion" plays the strongest voice.

It has boundless vitality and colorful colors. It is full of movement and creativity. Here, the "Quanzhou Pavilion" highlights the overall strength of the children's clothing brand in Quanzhou. The Quanzhou pavilion has become the most exhibitors in the children's wear exhibition hall, taking up nearly 1/4 of the volume, playing the strongest voice in the children's wear exhibition hall.

As the theme of this children's wear museum is "flying over the future", this exhibition has shouted loudly: the era of explosive growth of children's brands has arrived. Under such a background, Fujian children's clothing has also ushered in a concentrated outbreak in the producing areas.

Min Pak children's clothing has always had a solid foundation. As early as the 90s of last century, Fujian children's wear had monopolized the children's clothing market in China. In the following years, Fujian children's wear mainly distributed in the foreign market. In recent years, with the gradual rise of the domestic brand children's clothing market, the Fujian style children's clothing has a collective return trend. So in this exhibition hall, we saw the huge lineup of Anta KIDS, 361 degree children's wear, Mamie Marka, wild leopard, big brother, little playboy, Phoebe, Ji Jile and so on. So, in addition to Anta KIDS, 361 degree children's clothing such adult clothing extension category, Mamie Marka, wild leopard, little play leather, Ji Jile and many other brands have the background of export sales to domestic sales.

With a solid foundation and a complete industrial chain, Fujian children's clothing will surely "fly over the future" and will fly higher and fly farther.

Scene lens

Big brother is full of tricks.

On the 26 day, big brother's Day was absolutely not calm. It is also a dream merry go round. It is also a puppet live theater. It is also a live broadcast of "little Rui" and "big fiend" by CCTV children. It is the most shocking 5D experience. Nowadays children's clothing is not only sold for children's wear.

　　 Small play with skin, "container" creativity

Fun windmills, hat lanterns, mobile containers, and on-site interactive experience, small playful Pavilion full of creativity, and everything is around their "fun home".

　 Decisive battle "watershed"

In Beijing in March, the sun was shining and the willow catkins flutters. This afternoon, you should find an open-air coffee bar, hold a computer, lazy afternoon. However, as a result of work, reporters have no lazy mood at all. During the day, computers and cameras go all the way to the scene.

However, when you put yourself in such a fashion feast, watch the fashion clothes, see all the beautiful women, especially when you see that the Quanzhou Legion is becoming stronger and stronger, and the lack of physical strength is not worth mentioning. The whole person can't wait to give you the latest exhibition at the first time and cheer for the Quanzhou Legion.

On the occasion of the CHIC20 anniversary, Quanzhou clothing has been blooming on this international stage. Li Lang won the Eighth China clothing brand public Award; CABBEEN CHIC once again failed to meet expectations, and gave a visual gluttonous with the ability of creative ingenious and DreamWorks. In the name of tannin, Wolf Road released its passion and passion for art, and the successful transformation of Gao Er Pu and children's clothes sounded the assembly number. After experiencing twists and turns in 2011, Quanzhou's clothing brand is driven by marketization, and constantly seeks and improves the brand's operation level through exploration and innovation.

At the exhibition, the breath of spring is strong. However, the cold winter smell is not completely dispersed.

The industry believes that 2012 will be the watershed for China's clothing brand to regain its freshmen. In the context of the global economic downturn, the all-round display of Quanzhou clothing is to give confidence to ourselves, and is also thinking and finding the direction of brand development in the future.

This visual feast is actually a war without gunpowder.