Nochi: A Chinese Style "Buyer'S Sample" Under The Fashion Trend.

In the apparel industry with horizontal and vertical weaving and fierce competition, there are a group of special players who catch up with fashion with the fastest response through buyers' collection of popular information and understanding of consumer demand in the retail market; they shorten the time from design to sale and shelf life through efficient data operation and information supply chain management, and strive to reduce intermediate links so as to ensure the provision of value for money clothing for consumers. Chinese consumers and apparel practitioners are excited by it and have gradually become a trend.

They are called "

At the twentieth China International Clothing and accessories fair.

What is worth mentioning is that the "first China youth fashion buyer contest" jointly sponsored by the regional dress and the China clothing association and the China Fashion Designers Association has also been officially launched during the exhibition.

For a while, the "fast fashion" and the core mechanism of supporting its operation, the buyer model, became the focus of attention of the industry.

Buyer style led "fast fashion"

With the rapid development of China's fashion industry in recent years, the concept of buyer's mode has quietly entered the Chinese market. Many clothing brands have begun to explore and practice, and have achieved certain results, but still face many problems in the process of promotion.

On the one hand, China's clothing terminal covers many modes such as direct operation, agency, retail and so on, which has resulted in the diversification of market terminal behavior. This has become one of the biggest bottlenecks of brand and retail enterprises to develop the buyer's mode. On the other hand, at present, the shortage of professional buyers in China and the inability of suppliers to respond quickly to the market, the backward information level of garment enterprises and the lack of data analysis ability are more obstacles to the explorers.

In the current "China buyer forum", buyers experts analyzed that

And the solution to these problems is to solve the problems of direct management, information-based supply chain management, "member database" marketing and product development mode centered around buyers.

"Direct management can ensure that the company obtains the store sales situation and relevant market information in every country in real time."

Ding Hui, chairman of the group, analyzed.

In addition, the abolition of the traditional model of futures system, all commodities take the spot supply, what the headquarters of the store need to distribute, and sell the good style according to demand timely distribution, to solve the risk of one-time orders.

In addition, whether the product research and development mode and the terminal management mode of clothing enterprises take the buyer team as the core is also an important reason for the successful promotion of buyer's mode.

It is understood that, in the form of data center, the buyer set up a data center in order to provide scientific decision data for buyers in time, and the integration of all product's organization and supplier resources is completed through the buyer. Meanwhile, the buyer makes decisions according to the daily sales dynamics and make up the new bill or independently.

Whether the sales or product related departments attach special importance to communication and collaboration with the buyer department, the organization framework with buyers as the core is established.

In the terminal store, the shop sales staff is the main store, the shop buyer and the shop display Commissioner work together to complete the sales.

In order to ensure the smooth and effective implementation of the model, the company also set up exhibition centers and buyer departments. Each branch set up Chen Li and internal buyers to unify the display and collection of local market demand information and timely feedback to headquarters.

Ding Hui said.

Based on the IEAP public information service platform, the company realizes the rapid response capability of the entire supply chain. From the retail terminal to the relevant departments and personnel of the headquarters, producers and raw materials, it synchronizes the sales and inventory situation of the retail terminal in real time, and makes rapid response through the analysis of sales and inventory, so as to make preparations for production and commodity development ahead of schedule.

The "member database" also provides consumers with basic information and historical consumption data for buyers. The buyer's designer team can monitor and analyze in time through the background information system, then make a reasonable supplement and add new development to ensure that products can meet the needs of the market and meet the needs of sales.

Supply chain is also an important part of buyer's mode.

Through years of exploration and development, he has accumulated some experience in implementing the buyer model, and has always been committed to promoting the application and development of the model in China's apparel industry.

In November 2010, Shanghai and Donghua University formally established the "Donghua - odd fast fashion research center". The use of buyer mode is the main discussion and research topic.

And officially launched at this exhibition.

In addition to the selection of buyers, competitions should also be conducted for garment suppliers, and excellent garment suppliers and e-commerce platforms will also participate in the competition.

"Because most suppliers in China are unable to respond quickly to the market, which is also a major obstacle to the development of the buyer's model. Suppliers are also an important part of the buyer led terminal mode. Their research capability, design level, product quality public interest and production speed are the cornerstone and guarantee of the buyer's model, making buyers a fast fashion and personalized era trader and a hot potato."

Ding Hui said.

Therefore, apart from the selection of "top ten young fashion buyers in China", the contest will also select "China excellent clothing and garment suppliers" from the aspects of supplier's design level, product technology quality and production speed.

In this way, buyers can achieve direct docking between producers and consumers, and push the final result of the contest to the market through online sales, so that consumers can really enjoy the cost-effective products that are closely following the fashion trend.

It can be said that this is the first time in the industry to run through the industry chain and talent chain, to select and train professional buyers in the industry, to select, standardize and integrate ODM supplier resources, which has significant industry and market value and significance.

In addition, it is of great practical significance for China's garment enterprises and supply chain to effectively learn from the operation mode that meets the needs of the market with quick response, and from the lowest value-added production links to the high value-added links in the industrial chain, in order to meet the arrival of the terminal mode change era and the challenge of global competition.