"Breaking Through Traditional Ideas And Surpassing Fashion Dreams" -DUSTY Tide Card

When an environment integrates fashion, music, fashion and art, what will it be like? What kind of feeling will it bring to people? DUSTY exhibition hall brings you such experience. This DUSTY takes clothing as a carrier and integrates all the above elements to create a communication platform for such an extraordinary dream, so that immersive participants can experience different fashion shows.

Speaking of DUSTY, it is not the first time to take part in the CHIC exhibition. This is the third time that it has participated in the exhibition. With the experience of the first two times, DUSTY has done a lot of work, showing its uniqueness to the participants, and at the same time, we have seen the rapid development and fashion elements of DUSTY. DUSTY was founded in Hongkong in 1997. It is Hongkong's local fashion brand. Hong Kong The diversity of cultural characteristics, such inherent quality, can not be simulated and copied by other brands. Speaking of the development history of DUSTY, every sentence of MAX CHEUNG, the design director from Hongkong, has great weight. According to the introduction of the initial stage of its brand establishment, it is in line with the intention of developing the national brand and establishing the same retail shop as foreign brands in China. Using the unique geographical position of Hongkong, we can enter the domestic market and let people wear their own brand. At the same time, eliminate the past small shop agency mode, avoid the risk of purchase channel risk and so on, and finally establish the DUSTY brand.

For the demarcation of the consumer group, DUSTY inherited its initial positioning, mainly between 20-35 years old, forming a fashionable and leisure style. Max's understanding of Hongkong culture is completely integrated into the DUSTY dress. He thinks that Hongkong culture is diversified, including China, Europe, Japan and other cultures interwoven together, taking the essence of every culture, refining Hongkong culture, and reflecting such culture in clothing. This is the style of DUSTY and is a unique style. We saw the streets of DUSTY. style Is this the embodiment of westerners' street recreation and Oriental understated introvertion?

In the future planning of the brand, the way of DUSTY is worth praiseworthy. Max said that DUSTY should not only open up retail markets in the mainland, develop agents, but also spread Hongkong culture. He said: "Hongkong is not a cultural desert that people imagine. Many ideal people want to promote Hongkong culture with clothing brands, but little attention has been paid to it. DUSTY has done a lot of cultural promotion and publicity, hoping to continue to do so." In this interview, Max talked about Hongkong many times. Culture The spirit of development is to be regarded as a mission and a communicator. We look at the development of society, businessmen in the eyes of most people are mercenary image, the moral culture behind. But there are always some people who insist on such an ideal and stick to the task of spreading culture.

Finally, I wish the development of DUSTY to a new level, and the way of brand is wider and wider, bringing Chinese clothing into the world.