North Rhine Westphalia Creates German Fashion Legend

It is reported that

North Rhine Westphalia has a large number of successful garment enterprises.

All brands can be found in the fashion brand catalogue "Who 's Who".

Most of these companies have a long history: the Ahlers AG in Allers has been established as early as 1919, and the fashion brands represented by Allers are Basa Rene (Baldessarini), Otto Kern (Otto Kern) and Pierre Cardin (Pierre Cardin).

Seiden Skei Dick, a company founded in Bielefeld in the same year, is currently the top three shirt manufacturer in Germany. Seidensticker

Brinkmann Gruppe was founded in 1947 in Heilongjiang, and the fashion brand introduced by Bugatti in 1970s later became famous in the clothing industry.

In 1973, Gerry Weber was set up in Halley / westphalen. The brand was originally made from women's trousers, and is now among the top eighty companies in Germany.

Although the production of garment manufacturers in North Wei has long been globalized, the integration of knowledge in design, brand, marketing and logistics is still carried out in North Wei state.

Germany can become the second largest fashion exporter in the world.

Not only the first-class clothing manufacturers, clothing logistics and professional knowledge make North Wei state have the ideal location advantage of fashion industry, but also good education and training has promoted the international competitiveness of the state in the fashion industry.

Future successors in the fashion industry can be enrolled in Rhine junior college, Dusseldorf design department or Dusseldorf fashion and Design Institute.

Not only can they learn fashion and design knowledge from books, but they can also increase their knowledge through the fashion trend of North Weizhou.

For example, there is the latest trend in the Belgian District of Cologne. The famous artist Chang13 degree and the award-winning fashion designer Eva Gronbach will show their innovative series in their shops.

Dusseldorf has the brand "Jolie Folie" created by designer Dorothee Zimmermann and the brand Hoon of Jenny Braun, thus becoming another focus in the fashion industry.

Large brands also promote innovation in the fashion industry.

In 2009, Toshio Kari Gerry Weber launched a global breakthrough project.

Through this project, the company introduced RFID technology, commonly known as electronic tags to optimize the logistics operation and retail process, which is also a new measure to ensure the safety of goods.

The ordinary nursing label has been improved to the textile electronic label. It integrates the safety information of the products, the manufacturer's nursing instructions and the electronic product code.

More than 28 million of the garments produced by the North Weizhou company use these electronic labels.

The fashion industry's pioneering technology is the result of the collaborative research conducted by Gregor fashion company and its well-known partners, such as Deutsche Telekom, Deutsche Post DHL, and professional logistics - flying company (Meyer & Meyer und Feige).

This is just one example of how local expertise helps enhance the competitiveness of the industry.

Fashion manufacturers and traders actually need professionals to pport suspended goods, process parts, supply their branch network and procurement operations, which can be found in North Wei state.

In the management of information and commodity flow, some professional It Firm, such as Setlog company in Witten or Logata company in Bo Scholte, can provide innovative software.

Contract logistics companies such as Fiege and Logwin will make perfect arrangements for the entire apparel industry chain.

So internationally renowned fashion brand Esprit and TK Maxx, a fashion company in the United States, opened a distribution center in North Weizhou in 2011.

Close to the huge European sales market is another big industry advantage in North Wei state.

First, there are more than one hundred and fifty million consumers only in the 500 km radius of North Wei state.

Secondly, Dusseldorf is a very attractive trade area. Purchasers from all over the world can subscribe from the 1900 showrooms and fashion show in the capital, "The Gallery D sseldorf" (formerly CPD Signatures), and the volume of fashion trade in Dusseldorf metropolitan area is 1 billion 500 million euros per year, higher than that in all other parts of Germany.

Third, most of the German fashion retailers are concentrated in North Weizhou. Among the 13 large German fashion retailers, 9 are headquartered in Rhine and Ruhr: they are C&A clothing companies in Dusseldorf, Metro Group (Metro) and Peek&Cloppenburg, Carle states department store in Essen (Karstadt), Teng Fogleman company (Tengelmann) located in Fogleman, and Aldi Aldi (Aldi Group), Esprit clothing company (Esprit) located in Ratingen, the Ernsting s s clothing company located in Kos Field, and the clothing company in tyre of tygert.

If foreign enterprises enter Germany or European market, North Wei state can provide them with excellent conditions.

For example, Sarar, a famous textile manufacturer in Turkey, opened its European headquarters in Dusseldorf in 2000. The goal of Sarar is to enter its brand into the medium priced men's wear market. Up to now, Sarar has opened 8 stores in Germany, and will add another 3 in 2012. One flagship store will be located on Knigsallee, the world-famous high-end shopping street in Dusseldorf, with an area of more than 800 square meters.