JIM 'S&Nbsp; Men'S Clothing Is The New Favorite Of High-End Fashion Brands.

In March 26, 2012, the annual "China International Clothing and Fashion Fair" was unveiled at the new exhibition of Shunyi District National Exhibition in Beijing. Throughout the past Expo, many new brands were added to it, which has injected new vitality into the Expo.

The old exhibitors rely on their inherent advantages, and constantly introduce new ideas, giving people a long and fresh experience.

The new exhibition brand takes advantage of its fresh elements and gives its unique style.

Because of such new and old collocation, the Expo is growing and its influence is increasing day by day.

At the same time, there is such a new member in the Expo. It has distinctive characteristics. Dynamic fashion, youthful vigor and youthful vigor are its pronoun. It can not be evaluated with deep foundation, well known and well established. It is JIMS, which adds a beautiful scene to this Expo.

As Wirancis (China) Fashion Co., Ltd.

Vice president of JIM S has unique insights into the development trend of China's high-end fashion brands.

"At present, there are several related factors in the high-end market, such as economic, cultural, psychological and social level.

From an economic point of view, China's current population of about 1300000000, per capita GDP has exceeded 5000 U.S. dollars, which is a good economic environment for the development of high-end fashion brands in China in recent years, including 175 million of the population in different levels of luxury goods, and 30 million people are active in high-end luxury goods, which means that a very large group can understand and accept China's high-end consumer goods.

In terms of culture and education, the management of R & D, design and supply chain in the past few years has been uneven. Through these years' development, especially cross-border and cross regional cooperation, talents have emerged in recent years. Each designer has his own good side. Therefore, the brand can easily create its personality, so the contradiction or conflict between Chinese and Western cultures will become smaller and smaller. China will integrate into the world fashion culture, and the world fashion culture will also enter the soil of China, so that Chinese people are more capable of accepting and understanding.

From the consumer psychology, 80 and 90 will become the main fashion consumer groups. In this group, they are confident and have

In order to keep up with the trend, JIM 'S's brand positioning is mainly based on its image positioning and consumer group positioning.

The age of JIM's S positioning is 27, and Xiao said that "27 is a process from a boy to a man, and the age of social life planning, so 27 is the image orientation of JIM 'S".

At the same time, its consumption age is between 25-30 years old, which is closely related to brand development.

The creation and development of every brand must have its own advantages.

After 3 years of development and precipitation, JIM S has accumulated a large number of dealers, and has gained a certain market share, all of which originate from the average age of 27 or 28 years of age of its team. It is quite young and is quite consistent with its brand positioning. It can be said that every employee of JIM 'S is the spokesperson for JIM S.

Development is an eternal topic. Without development, it will be eliminated by the times.

JIM 'S has just completed its strategic plan for the next 5 years.

They asked the whole enterprise and the whole team to "detail the details" and decide the success or failure of the details.

Luxury industry as a sunrise industry, JIM 'S will continue to focus on professionalism and devote itself to this industry.

In the next two years, JIM 'S will launch a series of women's clothing so as to achieve brand diversification and all-round development.

Finally, Xiao also made a summary of this exhibition. I hope that through this exhibition, we can realize the inspection of an enterprise, and test the brand of JIM 'S through the market.

At the same time, expand the influence of JIM S brand through the national exhibition platform.