[CHIC] The Curtain Of Beijing'S "Clothing Fair" Opens &Nbsp.

In March 26, 2012, Beijing China International Exhibition Center ushered in the twentieth China International Fashion Expo. Famous brands of clothing from all over the world have been on display at the Beijing Clothing Fair. These brands come from 19 countries and regions, including China, France, Britain and Italy. Among these dazzling clothing brands, the new air series of the new leader of the new air series has attracted many dealers, professionals and visitors.

The body Pavilion is novel and unique.

After 3 years, he has again appeared in China's international clothing and accessories. exposition 。 It is reported that the pavilion is the second largest booth in CHIC, and the area of E2 228 exhibition area in the E2 area is 252 square meters.

The first flight of the bin Yi Nu voyage series officially opened in the E2 228 Museum of 2012CHIC clothing Expo Beijing at 10:00 a.m., facing the public. On the eve of the opening of the exhibition hall, a group of visitors, professionals and photographers were invited to take photos.

According to the company's exhibitors, after the official opening, the "flight attendants" on the "bin Nu" set out to welcome visitors. 4 static models, such as Broadway, stand in the display window, showing various shapes, attracting a large number of people to come and take a group photo tour. Members of the exhibition will be invited by the stewardess to exchange their boarding cards with the help of their own business cards, so that they can enter the exhibition hall and visit the first class of the new air series of the new air show, which is the first public airline to be released for the Expo in the "first class" exhibition hall of the fighter plane. After the visit, guests can leave the cabin and exchange for the "boarding pass" to get the beauty of the bin nu. gift 。 According to incomplete unification, more than 1000 passengers were received at the pavilion in the morning, and the scene was extremely hot.

"The exhibition hall is modeled in the form of an aircraft, mainly focusing on the theme of our new product," air travel new wind products. " Wang Renjiang, chairman of the bin nu (China) Limited company, said in an interview with the media.

It is understood that the design, exhibition and related activities of the bin Nu booth are jointly planned and executed by 50 elite designers, global media resource agencies, and fashion professional organizations. The aim is to release the creative upgrading of the 20th anniversary of brino's brand through this exhibition.

New air travel series for the first time

At the exhibition, he launched the first public product with a new series of products. Clothes & Accessories The new trend of style.

The new series of air travel series is a new flagship that has been developed by the new design team. Through the analysis and systematic development of the international fashion trend, the voyage series clothing is different from the youth leisure series formerly played by bin nu. On the one hand, it interprets the unique self-confidence, handsome and resolute character of the Italy air force. On the one hand, it shows the romantic feelings of voyage life and the Mediterranean Sea. The chairman Wang Ren prizes presented the origin of this new series.

According to the introduction, this series of styles is very distinct, while interpreting the unique self-confidence, handsome and resolute character of the Italy air force, it can also show the romantic feelings of voyage life and Mediterranean Sea. The design of the product is based on functional clothing. It combines the badge decoration elements with the military uniform style. Ingenious uses of badges, medals, decorations, shields, classes and other elements are used to create high-quality brand style and distinctive clothing functionality. The fabric is mainly based on retro, which conveys different styles in various occasions such as work, holiday, party and so on, displaying the handsome style of self style. The air travel series focuses on contrasting colors, the use of colors to extend the vitality of the army green, the thick and mysterious classic black, adding strong warm coffee, red and low-key embellishment, dark red.

The product structure is perfect, including long sleeved shirt T-shirt, knitted sweater, cotton wear, woolen windbreaker, short jacket, PU jacket, jeans, multi bag trousers, Bottomwear and so on. It is believed that fashion designers can use this series of clothing to create high-quality leisure style and distinctive dress function by emphasizing the level of dress matching, leading the latest and the most fashionable trend of leisure.

Brand image, depth, innovation and development

In recent years, leisure wear market has shown that the market space is becoming larger and larger, and the market segmentation is getting smaller and smaller. In addition to the traditional "public leisure" brand, there is also a local fashion and leisure brand that tends to be high-end in the market. He has brought fashion and distinctive design concepts and the most brilliant visual feast to the CHIC stage, extending and extending the position of banino in the leisure fashion apparel market.

"The exhibition will lead the brand new creative force, deduce the brand new fashion proposition, will release the brand-new brand energy, promote the brand image the depth innovation development. Establishes the leisure clothing the model." Wang Renjiang emphasized.

With the market trend and fashion trend of clothing industry showing a pluralistic trend, the spirit of brand is based on "quality is brand life". The design elements have been valued again and again, guiding domestic clothing brands to pay attention to design, attach importance to design talents, seek brand core competitiveness and differentiated competition. He found a balance between vitality, leisure and fashion, found closer to life, advocated young fashion lifestyle, sought inner peace and self-confidence from design elements, and aroused people's unremitting pursuit of life goals; recreating the realm of fashion with leisure and fashion, created the value added value of brand design.