The Effect Of Shanghai International Accessories Exhibition Is Better Every Year.

"The effect in 2011 is better than any one in previous years."

Huang Wenyuan, chairman of the Shishi clothing, footwear, accessories industry association and Hualian garment accessories company limited, can not help himself in the Hualian exhibition hall, which occupies an area of 75 square meters. He sees a continuous flow of smiling faces at home and abroad.

As the most concerned excipient enterprise of stone lions exhibitors, the exhibition of Hualian has exceeded the number of odd ones in previous years. More importantly, on the 19 day, the new customers from Russia, the United States and Britain directly placed orders for Hualian, which is the first time since Hualian joined the Shanghai accessories exhibition. "They used to just look at the scene, or take some samples, basically without on-site signing."

Cai Huaiyu, manager of Hangzhou branch of Hualian Garment Accessories Co., Ltd., said that the brand of Hualian did hit the market at home and abroad. In particular, people in the industry knew clearly the status and influence of Hualian brand in the excipient industry. On the other hand, it showed that textile and garment industry attached importance to the accessories, and no longer regarded it as a "marginal item". Many designers dressed customers also came to the booth of Shishi excipient enterprise to understand the most advanced excipient information and finished products.

Huang Zhixiong, general manager of Shishi Yi Deli hardware Clothing Co., Ltd. and Chen Shiqing, general manager of Shishi creative paper and plastic products Co., Ltd., said that "next year will definitely come, and the pavilion area will be further expanded."

For these two enterprises, they are all new members of Shanghai accessories exhibition, so they only take the most basic 21 square meters booth, but even so, the huge flow and professionalism of the exhibition still benefit them.

"Of course it works."

Wu Qingyuan, deputy general manager of Pengcheng China industry, said with a smile, "as an export oriented company, Pengcheng cherishes every year the opportunity to participate in exhibitions like Shanghai accessories exhibition. It will organize and plan carefully to maximize and optimize the effect of exhibitors." unlike other fashion shows, the Shanghai accessories are very professional.

If you can come to the Shanghai New International Expo Center to attend the accessories exhibition, even if it is not the customer, it will also be a potential customer, so there is a lot of opportunities for exhibitors, and the order signed by the Hualian on the spot also confirms this point.

Innovation makes surface accessories distinctive.

"Minnan people always dare to take the lead, especially for Shishi people."

Wen Xing group chairman Ouyang, Wen Hsin, brought the heavyweight product of Shing Hing Mstar Technology Ltd to the Shanghai accessories exhibition. It was favored by the "flagship enterprise" of Anhui Huamao Group and the chairman of the seven wolf industrial Limited by Share Ltd. "Shexing silk is sure to trigger a revolution in the clothing industry."

Zhou Shaoxiong thinks that fabric is an important carrier of fashion and creativity for clothing. Some clothes can sell well, not only because of the style, but also the role of fabrics and accessories, and the lag of fabrics has been restricting the development of the domestic garment industry. The appearance of "Shexing silk" will completely change the situation, because it is the only biomass producing short elastic fiber in the world.

On the 17 day "wind from Hai Shang Lai" stone lions thematic conference, the famous models wore the products of "Shusheng" to show to the audience, attracting countless spotlights. In the exhibition hall of Haixing Mstar Technology Ltd, many visitors would feel the trousers, scarves and men's clothing made of "Shusheng silk", and feel very different from the previous textiles. "Good elasticity, no wrinkles."

Zhang Lianjing, general manager of Haixing Mstar Technology Ltd, takes sweaters as an example. Traditional sweaters wear several times, and a few times will wrinkle or shrink, but the products of "Shuming silk" will not, it can make the elasticity of clothing optimization and make consumers wear more comfortable.

As a leading company in the industry, the cold pfer printing of gage group has also attracted many visitors. "Its accuracy can be more beautiful and even more vivid with digital printing."

Every time he holds the cold pfer printing technology, Wang Yanzhu, chairman of gage group, is very excited. Every time he hears the customer inquires about the cold pfer printing technology, he takes the customer to "touch" for himself.

In the 108 square meter exhibition hall of gage group, since the opening of the pavilion, every day is "overcrowded". Many curious visitors have indicated on the spot that they would like to buy several pieces to go home to try. "This feeling is very good, looks like a raised pattern, but it is actually embedded in clothing."

A Beijing customer who visited the exhibition said that such clothes would be very "smart". "In short, it is the usual pants that can only be worn at home, but if you add some vivid Chinese characters on the trousers with cold pfer printing technology, you can wear them directly."

Wang Yanzhu laughs, this example may be more vivid.

Not only Haixing and gage, but also the Shishi enterprises participating in the exhibition have their own innovative products.

Xiang Hong Group has launched 7 series of products, such as Tencel cotton and so on. Three yuan textile has interwoven products, all cotton fine fabric and so on. The Tai Lung cloth industry is based on functional fabrics such as floating printing, temperature sensing, air permeability, wind protection and waterproofing. Sanford leads the domestic level of knitted down garments, "no new products will not come here."

Wang Yiqing, the head of the Shishi overseas Chinese knitting company, said.

The "personalized" Pavilion is more attractive.

"Now not only products and technologies are sold, but also the decoration and creative services of the exhibition hall."

Shi Shaoxiong, chairman of the company, took the 108 square meter exhibition area in the International Pavilion, and built his pavilion into a huge ship sailing on the vast ocean.

The front desk staff, dressed in white sailors' clothes, can be seen everywhere in the exhibition hall, shuttling in the exhibition hall as if walking on the deck of the ship.

In addition, at the end of the exhibition hall, there is a bar to provide customers with coffee, mineral water and other drinks.

As the largest enterprise in the exhibition hall of Shishi exhibition hall, the exhibition hall of new Hongxing (Fujian) Textile Economic and Trade Co., Ltd. nearly 300 square meters, let all visitors feel a kind of atmosphere and fashion.

整個展廳格調以黑色為主，借以品牌服裝旗艦店的展示風格，再結合類似于星光大道的“紅毯”、簽名板以及層次分明的酒吧臺，讓人感覺不像是在參加面料展，而是品牌服裝的生活館或時裝發布秀，許多即使不是客戶的參觀者也進入新宏興的展廳，走一次星光大道并在簽名板上留名，“這個展廳確實很有個性，”愛登堡(中國)有限公司董事長田啟明表示，隨著面輔料商對于現代服裝的理解，石獅企業如今已把更多的時尚元素融入到面輔料的展示中，比如說文興和華聯借助T臺展示面輔料產品或把面輔料直接運用到成衣上展示，再結合類似于酒吧臺、創意空間這種服裝生活館才會有的元素，讓自己的展廳更時尚、高檔和個性化。

If the new Hongxing exhibition hall is the largest and most personalized exhibition hall in the Shishi exhibition group, the gage group's exhibition hall is the most popular exhibition hall. "Originally only intended to invite two or three external models."

Gage, deputy general manager of China Headquarter of China Textile & Dyeing Co., Ltd., Xu Jiadong, introduced, but under the insistence of Wang Yanzhu, finally selected 10 external models.

Sure enough, the gage exhibition hall was booming. Apart from having a good impression of cold pfer printing products, many visitors regarded the outer mold as the object of the group photo. Although gage used this method many times at the Expo, in Shanghai accessories exhibition, such a "battle array" is quite lethal.

In addition to the above three enterprises, the colorful breeze and the European style of Jinli textile also attract many customers.