Innovating The Brilliant &Nbsp Of Asian Textile Industry, Creating A New Chapter Of Extensive Cooperation With Foresight

The second Japan land fabric exhibition

Japan leading Asia

As the "Shanghai international trade exhibition and exchange center", Shanghai World Trade mall began to build up international vision in 2009.

"Japan's north land fabric exhibition" was born in this context.

Following the first "Japan land" in September 2010

Prospects for Sino Japanese cooperation: joint venture of Asian textile WEATHERVANE

Japan's three prefectural counties, Fukui County governor, Xichuan, fiber industry sales and development department minister Fujiwara Takumi, Fujiwara Hiroshii, President of the three County Development Department of north land, Japanese director Sugagaki Minaohiko, general manager Tian Hao of Shanghai World Trade Center and so on, are all looking forward to the future cooperation, and firmly believe that the cooperation between the three counties of Shanghai and the world trade mart will have a far-reaching impact on promoting the development of high-tech textile in Asia.

China is the first strategic place for Japanese textile industry to move overseas from three counties in Japan.

According to Mr. Fujiwara Hiroshii, for the production of fabric products in the three counties of northern land, the yen exchange rate is still high, the tax revenue in Japan is too high, and the power supply is not enough after the strong earthquake. Many factors have a great impact on its production line.

Most of the enterprises in north land are carefully considering the migration of future production lines.

Mr. Fujiwara said that now Japanese machinery, spectacle frames and dyeing auxiliaries and other enterprises have been working closely with Chinese local enterprises.

In September 2010, under the push of Fu Luyong, executive vice president of Shanghai World Trade mall, Japan's three northern land counties can be regarded as the first step in the Japanese textile industry. The first overseas "Japanese perennial fabric exhibition center" was set up on the 5 floor of the world trade mall on the 5 floor of the world trade mall. In November 2010, it organized the first "Japan beuru fabric exhibition" in Asia, aiming at promoting the in-depth cooperation between Japan's high quality synthetic fiber industry and China's high-end textile and garment industry.

From 2010 to the present, during the continuous promotion of regular exhibition, short exhibition and trade matching, the Japanese BEIR fabric enterprises, mainly local and European markets, have seized the first opportunity of China to break through the market gap under the unfavorable situation of the financial crisis, and have achieved an average sales growth of 5% -10% in the Chinese market.

It is estimated that in the next two or three years, the total sales volume of the North China fabric industry will increase by 50% in the Chinese market.

China's speed has made Japan's North China fabric industry a miracle of rapid growth in overseas sales.

At the same time, for the Chinese textile and garment industry that is going to enhance the global influence, Japan's leading ability to lead Asia and the mainstream international fashion circle will be a powerful factor for China's industry to rapidly increase the added value of the industry.

Therefore, in the opportunity of overseas pfer of Japanese textile industry, the cooperation between the two industries of China and Japan, which has market resources and innovative resources, will undoubtedly make a brilliant chapter for Asia textile to the world.

Japan's industrial advantages: the world's first synthetic fiber

High value-added, high functionality, innovative technology and green environmental protection are the four major qualities of the fabric products of the three counties in Japan.

The synthetic fiber products from Fukui, Ishikawa and Toyama of three counties in Japan have unique competitive value at the technical level of the world.

It is reported that Japan's 60% high-tech synthetic fiber enterprises concentrated in three counties in northern land, and formed a chain from printing and dyeing to complete sales.

Fukui County, which has a high quality of fiber, is characterized by heat preservation and sweat absorption, and is very popular among Japanese buyers.

It is reported that the 11 well-known textile groups participating in the exhibition represent the highest level in 3500 of the three large and medium sized fabrics enterprises in the three counties of northern land, while the Japanese group is one of the largest fabric groups in Japan. At the same time, it has the world's first synthetic fiber technology factory, accounting for more than 60% of Japan's domestic market share.

The 11 enterprises have brought about the latest achievements in the two major fields of synthetic fiber and chemical fiber products. The category is more abundant than the first "Japan land fabric exhibition", which includes women's wear, men's wear, sportswear and uniforms, and also covers raincoats, sheets, cushions and other fabric products.

The quality of the exhibits continues the technological characteristics of comfort and functionality in the past. The perfect combination of technology and technology is still the biggest highlight. The waterproofing function of products is unique, and the fabric technology that breathes and comforts the best is particularly praised by the industry.

In the exhibition, Yongping Temple style plant is a manufacturer of mattress and pillow products.

Its cool multilayer fabric cushioning material can not only effectively disperse the body pressure, but also the tubular air layer is unique in the air permeability, effectively controlling the sleep temperature.

According to the exhibitors, there are more than 15000 mattresses sold in the local department stores in Japan, and the sales of wheelchair cushions also have about 10000 sales.

Some domestic textile enterprises expressed their willingness to cooperate before the exhibition.

The first fabric company mainly deals with winter fabrics, and the developed stretchable fabrics for eiderdown can not only be comfortable and convenient for winter sports, but also bring practical technological innovations to fabrics.

This exhibition, which is a unique functional fabric applied to down jacket, has been favored by the famous sports brand and down garment brand in China.

The exhibition has not yet ended, and the cooperation orders have been signed.

Compared with the down jacket waterproof fabrics, the NS BR AIN produced by the company is more amazing than the knitted sweater.

The application of nanotechnology can not only achieve golf in rainy season, but also solve the problem of splashing oil on children's meals.

In addition, enterprises also have the ability to cut knitted fabric fabrics and produce from fabrics to garments.

It is reported that the knitted sweater made of this kind of fabric is cheap and good, only about 200 yuan RMB.

Many domestic garment enterprises expressed their expectation of in-depth cooperation during the exhibition exchange.

"Not just fabrics": look forward to more extensive and in-depth cooperation.

Although the "northern land fabric exhibition" from the first exhibition to a small scale of 10 exhibitors, it has attracted the attention of the domestic textile and apparel industry and home textile industry. The second session has reached three days, 509 professional buyers have a high peak.

The "Bei Lu fabric exhibition" is highly specialized and characterized by its soft power and innovation quality that does not consume a lot of energy and resources.

The innovative characteristics of the exhibition and the social value of human progress are important factors attracting the attention of the industry.

In the trade match meeting organized by the organizers specially for 11 Japanese fabric exhibitors, including Shanghai, Shanghai, Wujiang, Wujiang, Wujiang, Shandong, and so on, 213 professional buyers came to discuss cooperation.

The disparity of 20:1 in recent years reflects the current situation of domestic industry's emphasis on innovation.

As a representative of a garment company participating in the partnership said, "we have been participating in the two sessions for a long time. We are very concerned about the innovation of Japanese textiles. We hope to cooperate with them deeply and help them grasp the future development trend."

Japan's three northern County fabric enterprises not only bring a high standard of products, but also bring a lifestyle of "paying attention to life" with the concept of fashionable life created by synthetic fiber.

Chriscelin, the famous Japanese fashion designer at the exhibition, released the new spring dress in the spring of 2012. Through the intellectual and elegant women's temperament created by synthetic fiber, the high-tech textiles and high quality life were vividly displayed.

This exhibition also set up a unique theme tourism promotion in three counties in Japan.

According to the Japanese organizers, there are three traditional tourist sites different from Tokyo and Osaka.

The main purpose of this recommendation is to hope that the Chinese industry and more Chinese people will be able to understand the land that has bred the northern land textile.

The organizers arranged the snow mountain hot springs, the ancient capital gardens and the Edo flavor charm paintings in the three counties of Fukui, Ishikawa and Fuchuan. At the center of the scene, in the accompanying Japanese traditional music, a three-dimensional picture of the Dongying scroll presented the geisha of the Tea House Street, the cherry blossoms of Asano Kawa, the Yongping Temple of the deep and ancient quiet, and so on.

"Go on a trip together!" with a provocative theme, let every visitor present be ready to move.

General manager of a Chinese textile enterprise said: "I really want to see three counties in northern land. Only by thoroughly understanding their history and culture can I understand Japanese entrepreneurs' ideas better, so that we can better introduce the essence of Japanese innovation to China and promote the development of China's textile industry."

Since 2010, with the unremitting efforts of Shanghai World Trade mall, the concept of "Japan's three northern counties" has entered Shanghai and entered the textile and garment industry of China, turning from the unfamiliar nouns to the "fashion label" of high quality life in Japan.

This year, the official publication of the Ministry of economy and industry of Japan published the autumn image of "cool Japan, hot all over the world!" national image advertisement. Since March 2011, Japan will strengthen the national behavior of promoting Japanese creative life with culture helping the economy, which indicates the coming of a new opportunity to deepen cooperation with Japan.

In the background of the trend of the times, the vision of Shanghai World Trade mall not only brings "three counties in northern China" to the development of China's fashion industry, but also brings more international innovation, improves the added value of "China creation", enhances the soft power of industry and the country, and shapes the international influence of Chinese culture.

In 2011, with the gorgeous curtain call of "Japan's north land fabric exhibition", China and Japan jointly cast a new chapter in the brilliant textile of Asia.