Dialogue With Leaders Of Wenzhou Municipal Commission Of Commerce And Garment Manufacturers

Mao Bitu, deputy director of Wenzhou economic and Information Committee

Mao Bitu: shoes and clothing is a traditional enterprise. At present, pformation and upgrading is an important topic at all levels of government. It is also an important topic in our country's "12th Five-Year plan". It needs upgrading from resource consumption, environmental protection, and the cultivation of new industries.

So for our clothing enterprises, the main task of pformation and upgrading is to let it turn from traditional dominant enterprises to modern enterprises, so that our enterprises can remain invincible. This is very important.

Especially our afternoon Internet.

Moderator: in your previous speech, it is mentioned that the Wenzhou enterprises are facing higher operating costs and capital fragmentation. What are the measures to deal with this situation?

Mao Bitu: as our government, there must be a lot of countermeasures. The overall environment is a national macro policy, especially this year's moderately tight policy, which is the main reason for financing difficulties.

As an enterprise, how to adapt to this environment, how to improve the labor productivity of enterprises through pformation and upgrading? Through modern IT technology, it is possible for enterprises to manufacture one hundred enterprises to carry out equipment pformation. Now 50 people are employed to solve the problem of recruitment difficulties.

Why reduce the cost of enterprises and reduce the cost of manpower is a reduction in itself. Through the design of computers, the material utilization rate of materials is increased, and the fashion of improving the actual products is in line with the international market, which increases the sales of products. The marketing channel improves the order of enterprises through the use of advanced network marketing tools, improves the total output value and profits of enterprises, and reduces its cost.

This is a variety of ways to raise the profits of enterprises and reduce the cost of enterprises through various means. This is the main purpose of enterprises, and it is not a simple way to solve these difficulties. If enterprises are to ensure their viability in such a big environment, improve their viability and enhance their competitiveness, this is a job that clothing enterprises can do.

Moderator: you mentioned just now that you want to integrate the Internet into the development of enterprises. What do you think is the role of the Internet in industrial pformation?

Mao Bitu: I think the role of the Internet in the pformation of industry is very large. It is a good marketing channel. Without borders, the Internet has greatly expanded its marketing channels.

Second, brand promotion has entered thousands of households through the Internet.

Third, increase the visibility of enterprises, so that more customers and more users will understand the enterprise on the Internet.

Chen Qixiang, Deputy Secretary General of Wenzhou chamber of Commerce

Moderator: Wenzhou enterprises, especially shoes and clothing enterprises in the pformation and upgrading of what difficulties exist?

Chen Qixiang: now we are the clothing trade association of Wenzhou. In terms of garment industry, there are many difficulties in the pformation and upgrading of the garment industry in Wenzhou. Some are commonness and some are personality.

In terms of commonality, we are faced with the rising cost of labor and raw materials, including the shortage of land resources and the increase of labor and labor costs.

Some personality, we are now in pformation and upgrading, Wenzhou clothing enterprises are 2777, including manufacturing and processing enterprises, there are 1921 traditional, 856 of which are trade and circulation enterprises, in brand enterprises, we may occupy less proportion, private brand is only 14%, and 86% of enterprises are in the situation that some of the added value is relatively weak and no bargaining power.

This lack of packaging on the personality of the introduction of talent, including the introduction of some marketing ideas, I think this is very scarce in Wenzhou.

In fact, our clothing trade association of Wenzhou has been doing some measures in the past few years to help garment enterprises to upgrade their pformation. We appeal to enterprises to do well in their own brand original brands, and to encourage foreign enterprises to turn from the original overseas Chinese trade form to a true international trade form. Every year, we will organize a large number of enterprises to join the exhibition in foreign excellent exhibitions to build the platform for them.

Since 2008, there have been two fashion festivals in Hongkong every year since 2008. Some time ago, I took companies to participate in the New York exhibition in the United States. I also attended some exhibitions in France and France. This year, I saw the BRICs market is very large, and they took a fancy to the market of Brazil and Russia.

We now have two marketing networks in Italy, one is the clothing trade representative office. In Rome and Italy, Italy, Amar, the capital of the capital of the city of Rome, where we directly set up, set up a business manager to hire Italy, directly display overseas, integrate the best products in Wenzhou, where overseas exhibitions, overseas negotiations, offshore trade, offshore documents, offshore settlement can be achieved overseas, improve efficiency.

The introduction of high-end designers resources, also introduced a large number of French designers in Italy resources, we also do a good job in corporate financial crisis prevention, this is like the current financial crisis situation, many European industries, some enterprises run or jump things, Wenzhou clothing industry at present there is no such a business to run or even jump.

A lot of people are paying close attention to it. This time, Premier Wen Jiabao came to Wenzhou in October 10th to convene such a symposium. It should be said that entrepreneurs in the clothing industry are very specialized in this industry, and their personal qualities are generally high, and they will not invest in super scale and super scale. Their risk awareness is better.

At the same time, our chamber of Commerce has also made some initiatives.

Labor-intensive enterprises traditional manufacturing and processing enterprises also let it go to a more excellent way. This is also a product that encourages enterprises to create high value-added and high bargaining power as far as possible.

At present, the top 15 items of luxury goods in Wenzhou's clothing industry now have nine OEM in Wenzhou. In other parts of the world, including Fifth Avenue in the United States, or in Lihua hill, in many parts of the United Kingdom, many of the clothes they see are actually made in Wenzhou.

The advantages of Wenzhou's clothing industry are several other advantages that other industries can not match at the moment.

For example, the first one is the processing capacity of Wenzhou's clothing boutique manufacturing. The model of virtual operation represented by second Metersbonwe is not yet available. The third is the resources of marketing network and the integrity concept of Wenzhou people's business. It is the resources of all industries gathered outside the network, including the resources of the network, and the spirit of Wenzhou, which is triggered by the hometown, and this is not in other places.

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Moderator: just mentioned that the promotion of enterprise value added, including the financial aspects of the face of financial protection, now include business cost increases, including fabric, land these problems, do you have any way to deal with?

Chen Qixiang: the way to deal with this problem is to raise the land. The rising cost of raw materials is the commonality of the whole industry. We can only make the enterprises do their best to make plans for production, not blindly as before, and control the upstream and downstream industry chain.

In the two areas of shortage of land resources and shortage of labor force, land resources should encourage enterprises to become business oriented enterprises to be brand oriented enterprises.

We are also in many areas, of course, in Wenzhou, where the local government may not want to listen. We may have some cooperation with other governments in other places outside the country to set up some garment industrial zones, which alleviates part of the land resources.

The problem of labor cost, we have done some extension of capacity expansion between the East and the West in the earlier years before last year. Since last year, our chamber of Commerce has set up a productivity pfer office, and the chamber of Commerce has been looking for some areas in Jiangsu, Henan and Hubei, which have relatively good manufacturing and processing capacity and relatively stable labor costs.

The first one is located in Jiangsu, a town in Jiangsu. There are about three thousand small family of 50 people and up to 400 people in this family workshop. But the manufacturing process can be done. Some foreign orders have been made. Now when we set up the office of industrial cooperation, we have greatly alleviated the plight that a number of enterprises can not guarantee the delivery of the products on time.

Our enterprise is here, of course, this production capacity cooperation is not only to lead the enterprise to a line, but also to ignore the enterprise list. We are also responsible for following up the quality problems or some problems on the contract after the past. If there are some shipments that are not timely, our chamber of commerce will follow up, so far, we have solved a number of enterprises' untimely delivery.

Host: what is the power and influence of the Internet's strong influence on the pformation of enterprises?

Chen Qixiang: it plays a very important role. Our chamber of commerce is very keen on the rapid development of the Internet platform, which can play a key role in the development of Wenzhou's clothing brand enterprises.

What we lack in Wenzhou clothing enterprises is not technology, not quality, not network, not marketing network. What it lacks is the ability to create stories and the ability to tell stories.

The media, which is spreading very fast through the Internet, will soon be resolved, or even create a new batch of brands. There are many articles that can be used to spread the original brand and reputation in some traditional superior brands.

Many brands are invested, like many places, but not as much as they do, but they seem to have failed to achieve the desired results.

As I said at the meeting, lack of skill input, lack of timeliness, lack of brand loyalty and lack of brand culture competitiveness.

These are the few brands that Wenzhou brand companies lack at present. Through the Internet, we can quickly achieve a product marketing, including market share and brand influence. I think it will be faster than other brands.

And for enterprises, because there are many Internet industries, there are many media, and enterprises choose more. How to find suitable media to match with its positioning? I think it is very helpful for enterprises to reduce operating costs, and if our enterprises embrace today's activities to reduce the operating costs of enterprises, this is very helpful.