Intertextile Autumn And Winter Fabric Exhibition Highlights Enterprise's Soft Power

In the expectation of the industry, the seventeenth China international textile fabrics and accessories (Qiu Dong) Fair opened in Shanghai. On the first day of October 18th, the professional audience reached 13000, far exceeding the record of more than 8000 last year. In addition, this year's Exhibitor The number reached a new high, reaching 3108, exhibitors at home and abroad. Number Both have increased.

Du Yuzhou, vice president of the China Textile Industry Association, Xu Kunyuan and Wang Tiankai have visited the booth of Huafu color spinning, Jiangsu sunshine, Jiangsu Dan Mao, Shandong Ruyi, Lanzhou San Mao, Shanghai textile (Group) Co., Ltd., Fujian Haixing science and technology and other enterprises, affirming their achievements in product innovation, technological innovation, market expansion and so on, and put forward the next development of enterprises. Instructive Suggestion.

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Breaking convergence and doing personalized guidance

Nowadays, with the improvement of technology level, the consumer market is becoming more and more mature. Differentiation, individuation and diversification has become an important code for the competitiveness of fabric enterprises. Product competition is an unavoidable challenge for all fabric enterprises. Individuation is the product of the development of market economy, and how to guide is also an important factor for all fabric enterprises to compete for domestic and foreign markets.

Xu Yingxin said in an interview: "this year's exhibitors of fabric enterprises, the product's innovation, personalization, diversification is more fully reflected in the new materials, new technology, including the trend of color grasp has been greatly improved."

Huafu color spinning has incorporated fashionable elements such as pirates of the Caribbean in the booth design of this exhibition, meaning "positive, upward and exploration". Related personnel said, Huafu's products are mainly colored, and there are tens of thousands of color fabrics, and there are 2000 varieties. At present, the utilization rate of color books has reached 80% in Europe and the United States, and the color dominates the fashion trend. Du Yuzhou affirmed Huafu's achievements in product color research, and suggested that the company should have more bright colors on the basis of existing products.

Before the popularity of the exhibition, vice president Xu Kunyuan, who has seen this year's popular color, said that the trend of popularity needs to be broken down, and different groups of people should have different pertinence. It is not what is popular this year, but what is popular among young people, what is popular among middle-aged people, what is popular among the elderly, and how to make personalized guidance. Then it pointed out that we should increase its color system and increase the range of color cloth.

At this exhibition, Hubei Meier Limited by Share Ltd has developed hundreds of new products in six main themes in addition to the two major new product series. Li Jifang, general manager of Maya, said in an interview: "the Chinese public has too many elements and lacks personalized creativity. At present, the fabric market is mostly convergent and lacks personalized fabrics. In view of this situation, Maya has always insisted on independent research and development, and now the fabric developed by ourselves has reached over 85%."

Beijiang textile production denim has more than ten years of experience, attaches great importance to the development and design of new products, in order to closely follow the trend of cowboy industry, has been closely linked with European and American brand designers. They said: "we hope that we will not only mechanically produce some kind of products, but will be able to integrate products into fashion elements and display them to customers through R & D and production. Therefore, every year, the company will collect the latest trend, information and creative inspiration around the world to develop more new varieties, and hope that what we show is not only a product, but our understanding and re creation of fashion."

　 High value-added products attract much attention

High value-added products, which are mentioned in recent years, refer to products with higher input output ratio, whose technical content and cultural value are much higher than those of ordinary products, so the market profit is higher. With a little attention, it is easy to see that product quality is no longer a synonym for durable and exquisite packaging. The development of its added value has become an increasingly important part of product quality.

But generally speaking of high value-added production transformation, concerns are often in the field of technology. However, some enterprises' case shows that technological innovation alone is not enough to ensure the success of the company in the production of high value-added products, and excellent product design is also essential to satisfy the individual needs of customers.

Before the booth of Hide in England, a blended fabric made of superfine wool and 24K gold thread was carefully displayed by exhibitors. As a product of Hide's exhibition, it is said that this fabric sells for 7500 pounds / meter, and it only produces 10 pieces. This is one of them. President Du Yuzhou immediately sighed, unexpectedly, textile products are even more expensive than gold jewelry. We must strive to enhance the brand value added and technology added value of the products.

Shanghai textile (Group) Co., Ltd. and its affiliated enterprises launched new products such as paolai fiber coffee charcoal products, Bao Lai fiber, cool spring products, Rio bamboo fiber and so on. Among them, Rio bamboo fiber is a true green fiber with high strength, high wet modulus, natural antibacterial and bacteriostatic properties. It is a new type of fiber with the characteristics of natural fiber and synthetic fiber. Rio bamboo fiber is suitable for making and wearing fabrics. It has strong elongation property and is suitable for blending with other fibers, producing different effects and increasing its added value. It can also be made into towels, blankets, quilt covers, sheets, mattresses and so on. In terms of breathability and moisture permeability, bedding made from Rio bamboo fiber shows its good performance. In particular, Rio bamboo fiber has antibacterial properties and is more suitable for home textile products.

This year's booth is also different from the past. It looks fresh, elegant and rich. According to the person in charge, because of the poor performance of the company last year, this year the company adopted the method of adjusting product types and improving the added value of products. At this fabric exhibition, Huafu textile brings more than 2000 kinds of cards, and 20 kinds of newly developed fabrics, which are very rich in products.

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Low carbon environmental protection concept is deeply rooted in the hearts of the people

At present, the concept of "green" and "green pure natural" has become a fashion trend. Especially in western, European and American developed countries, "ecological clothing" and "environmental protection clothing" are becoming the focus of the public. At present, "fashion" and "environmental protection" have become two important topics in textile and garment industry. The ecological development of garment fabrics has become the trend of the textile and garment industry, and has become a fashion trend.

Many fabric enterprises also attach great importance to the practice of low carbon environmental protection concept and improve the chemical fiber. Such as special-shaped fiber, microfiber, imitation silk, imitation hemp fiber and so on. Especially in recent years, with the continuous rise of the trend of international environmental protection, many biological decomposition fibers become the mainstream of future fibers. For example, corn fiber, bamboo fiber and milk fiber are all represented.

Futian industries (Group) Co., Ltd., vigorously promote the concept of environmental protection, its introduction of organic environmental protection fabrics, the use of the spinning plant's noil, that is, recycled cotton, and then processed, so that waste has also become a high-end product.

The Jiangsu danmao textile Limited by Share Ltd, represented by fashionable wool spinning, has been pushing the elastic worsted fabric "Danmao Stretch" in this exhibition. It is a new product developed by Dan Mao and has applied for the national patent. This is the first appearance of the new product. The "Danmao Stretch" technology uses a special spinning process to make the yarn potential curl. This curl is reflected through the appropriate finishing process, so that the fabric is contracted and elastic. On the basis of not using any elastic filament, the technology gives fabric elasticity, saves complex core technology and high temperature setting technology, low carbon, environmental protection and energy saving, also reduces production costs, and has durability. It has good elasticity and recovery after repeated washing and pulling.

The Nanshan Group's Winpro spinning technology, mainly made of fancy yarns, has attracted the attention of the leaders of the association. The technology has changed from the change of yarn structure to the one-time success of spinning technology, forming a unique product style, reducing the cost, reflecting the new breakthroughs in low carbon efficiency and product innovation, and is especially suitable for short process development. The "WinPro" tweed style is simple and suitable for all kinds of autumn winter clothes.

Fujian Shing Hing Mstar Technology Ltd and the United States DuPont Co jointly developed and obtained DuPont Co exclusive authorization of the new type of biomass elastic fiber - Shu silk, is undoubtedly a model of technology to help fashion. Ouyang Wenxian, chairman of the company, introduced that Sorona is a perfect combination of biotechnology and fiber technology, which is derived from the Sorona polymers and special processing technology, such as corn and other plant renewable resources. It is also the only biomass resilient staple fiber that can be industrialized in the world. Its birth has completely changed the history that elastic short fibers can not be used to produce textile yarns, and is a revolutionary change in the textile industry. It has become the best interpretation of low carbon environmental protection, comfortable elasticity and natural fashion.

Providing quality service to become a new topic

In the increasingly mature market economy environment, fabric enterprises want to use quality service to narrow the distance between downstream clothing brands and achieve the perfect relationship of "win-win cooperation". Then how does the concept of quality service translate into concrete practice?

In the interview, the reporter found that "service" was repeatedly mentioned by many exhibitors. They believe that the most difficult thing at present is not production and sales, but service. The demand of more and more customers is personalized or even virtual, but it is practical to implement products. For example, what yarn companies should focus on in 2013 should be studied, and a product plan for customers should be put forward.

In this respect, the practice of Nanshan Group is worth learning from. The group's unique yarn preparation system is equipped with various colors and varieties of yarns. These yarns are not stock products, but continue the past sales records. The products have been sold well for a long time. They can quickly match different yarns and produce fabrics, so as to achieve the international procurement mode of small quantities and multiple products.

The development of various new products to provide customers with more choices is also an effective way to enhance services. Wei Xiaopo, general manager of wool textile company, has introduced thousands of new tweed products this year, including wool knitted products, jacquard products, tattoo flower, cashmere flower and camel hair, cashmere, rabbit hair and other special animal fibers. Among them, single color velvet products and blended products without dyeing are favored by buyers.

In addition, Beijiang textile has its unique characteristics in serving customers. They will provide customers with more detailed services according to their requirements, including working with customers, guiding customers in designing and developing garments, and teaching customers how to wash and so on. It will also understand the needs of terminal customers or consumers, and develop targeted products accordingly.