The Domino Effect And Trend Prediction Of Retail Industry Caused By The Rise Of Oil Price

Trend forecast 1 express industry seeks mode innovation

In the face of rising oil prices, courier companies as oil users have been looking for corresponding solutions. The distribution of bicycles and clean energy vehicles may be a model innovation for the express delivery industry under the conditions of rising oil prices.

Reporters found in the survey, Beijing Some of the small and medium-sized express enterprises use bicycles to distribute the goods in the express areas such as the second ring road. Wang Jinlong, vice president of TAC express, said that with the increase of dot density and number of personnel, the service area of each courier service will be reduced in the future, and the advantages of low cost, no fuel consumption and convenience will be further manifested.

Meanwhile, TNT, newly acquired by UPS, has been on the market since last year. Shanghai Hangzhou launched electric vehicle distribution. A courier company executive said, in the face of soaring oil prices, in order to reduce costs, express enterprises will inevitably think of using some clean energy to optimize the industry, but whether electric vehicles are suitable for domestic express companies is still to be discussed. "TNT in the domestic express delivery, after all, the volume is still relatively small, and services and charges are taking the high-end line, which also determines that the running time of vehicles will not be very long, and the domestic express industry is not the same".

Trend forecasting: intensification of contradictions between 2 businesses and zero supply

Because of the excessive competition of retailers and the high sensitivity of consumers to prices, suppliers mostly play the role of disadvantaged groups, but they are unable to be charged by various retailers by various retailers. Even if the supplier's discourse power has been strong in recent years, it has not alleviated the contradiction between retailers and suppliers.

Insiders believe that the oil price increase is not good news for all suppliers. The double increase of production cost and spanportation cost has greatly increased the pressure of the suppliers. However, because the supermarket price adjustment requires a longer response time, suppliers can only pay for the rising cost in a few months. This will further intensify the contradiction between supply and demand that has become increasingly prominent.

Over the past few months, the relevant departments of the state have been rectifying the problem of arbitrary charges in retail enterprises and have achieved some success. In the eyes of the industry, retailers with relatively less oil and water prices will never take the initiative to raise prices, thereby reducing their competitive edge, but will increase the cost of oil price upgrades as far as possible. On the one hand, the cost pressures of suppliers are increasing. On the other hand, retailers are reluctant to raise prices, which may lead to a worsening of the relationship between the two.

Trend forecast 3 electricity providers once again raise tariff free threshold

Prior to this, Jingdong mall, Dangdang and new egg mall have increased the freight free threshold. On the one hand, they are seen as one of the measures to raise gross margin, and on the other hand, they are also interpreted as a disguised increase in prices to cope with rising costs.

At present, although the mainstream comprehensive B2C is no longer providing free freight, but some of the online shopping centers based on electrical appliances are still implementing the free freight promise. B2C practitioners believe that this round of rising oil prices will have a great impact on the spanportation and distribution of online shopping centers. It may become a booster for e-commerce enterprises to rethink the rationality of the free shipping mode.

Industry experts believe that Dangdang network in self built logistics city set 29 yuan free shipping threshold is still relatively low. "Individual network operators may further improve the free shipping threshold."

In addition to raising the freight free threshold, adding self promotion points and improving distribution efficiency has also become one of the measures for B2C enterprises. At present, the Jingdong mall has 7 large self promotion points in Beijing, and it also offers self service businesses in Metro convenience stores. This year, Jingdong mall will have more than 50 layouts in the subway convenience store. Dangdang network will cooperate with the "city 100 joint distribution", and 1000 communities will be set up to facilitate the improvement.

Trend forecast 4 real single group bid farewell

Previously, the local service businesses were reluctant to earn a low gross profit, and the group buying website that developed the physical order was afraid to weigh the core of the business again. Under the premise that the price of oil is rising and the price of express enterprises has been foregone, many heads of group buying enterprises believe that the advantages and key points of group buying enterprises are still local services, and will focus on cultivating local service businesses in the future.

Li Yunlong, director of public relations of F group, believes that since group buying is mainly aimed at local services and is a "light asset" business mode, the rise in oil prices has little impact on the group buying industry. Wang Huiwen, vice president of the US group network, also believes that the rise in oil prices may have a greater impact on the group buying websites with the main business of physical objects, while the local service oriented enterprises will be more popular.

A cosmetics group buying supplier said that once the logistics cost rose, the group buying channel could be hit more than B2C and C2C mall. "On the one hand, group buying users are more sensitive to price. On the other hand, group buying products are limited, and customers are very difficult to match with them. Once the freight is increased, the sales volume of the physical products will definitely be affected."