• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    BELLE Launches Pro Democracy Strategy To Fight Daphne

    2012/3/28 10:39:00 53

    BELLE Daphne Shoes

    By the end of February this year, BELLE Launched its first low and medium end Women's Shoes The brand "15MINS" specializes in mainland wage earners with a monthly income of about 3000 yuan. BELLE management has revealed that it will open 100 public shoe stores this year, which means BELLE finally put down its position to compete with Daphne, the "shoe king" of the mass market.


    In February 28th, 15MINS launched its trial operation in Shanghai, Hangzhou and Nanjing. Its unit price is about 200 yuan, slightly lower than Daphne. BELLE chief executive Sheng Bai pepper said at the performance meeting that the mass market prospect is extremely broad, and the development speed will exceed other markets in the next two years. BELLE will invest heavily in this new business. It will open about 100 new stores this year. The executive directors will be responsible for the business.


      Unit price is slightly lower than 200 yuan. Daphne


    Daphne's performance last year showed that the average price of its products was only 206 yuan, while the gross margin reached 61%, which was not 69% from that of BELLE last year. Daphne launched its low price brand "ShoeBox" launched in 2004, with its annual sales of over $1 billion 700 million. In the fourth quarter of last year, Daphne's same store sales grew by 26%, leading 8.2% of BELLE. Sheng Bai Jiao said yesterday that BELLE's growth target for the same store this year is the median digit to the highest figure.


      High end market saturation attack parity should solve supply chain


    In the eyes of the high-end market gradually saturated, BELLE finally created its own low price brand. Sheng Bai Jiao yesterday answered the three major doubts about BELLE's attack on the mass market. Sheng Pai Chu first stressed that BELLE has no experience in the mass market mode of franchised stores (street shops), and later points to the fact that the store mode requires additional deposit but no receivables, so it will not occupy too much working capital.


    For the third doubt, the market is also the most concerned supply chain problem. Sheng Bai Jiao acknowledges that BELLE's factories are not suitable for middle and low grade products, but means that there are many manufacturers of women's shoes in the mainland. Most of them are export oriented, and have no quick response capability, which is different from the domestic supply chain required by BELLE. Therefore, the supply chain is still a key problem to be solved. Analysts pointed out that the market responded positively to Sheng Bai Jiao, and BELLE's stock price rose 5% yesterday.


    In addition, Ding Shuibo, chairman of XTEP, said yesterday that the industry's inventory backlog and price reduction were deteriorating. In 2012, the company adjusted the year. It has voluntarily reduced the number of orders in the autumn to the number of units per annualized year, and reduced the number of new stores throughout the year.

    • Related reading

    Adidas Men Training 2012 Spring New Style: Zhi Wu He Yi

    Shoe Express
    |
    2012/3/28 10:03:00
    74

    Fashion Whirlwind Q8 Children'S Shoes New Autumn Conference Held

    Shoe Express
    |
    2012/3/27 17:09:00
    27

    AOKANG Once Again Upgraded Its Marketing Model To Enter The High-End Footwear Market.

    Shoe Express
    |
    2012/3/27 15:41:00
    25

    British Olympic Athletes Set &Nbsp; 175 Thousand Costumes Are Provided By Adidas.

    Shoe Express
    |
    2012/3/27 9:49:00
    33

    Lining Builds A Business Model Of Raising Product Premium By Brand

    Shoe Express
    |
    2012/3/26 10:29:00
    20
    Read the next article

    Learn Tom&Nbsp; Ford Match &Nbsp; Crack Gorgeous Fashion.

    Tom Ford never hesitate to share his own collocation experience. This time he matched the overall effect is gorgeous, suitable for all men to learn.

    主站蜘蛛池模板: igao在线观看| 免费网站看v片在线香蕉| 亚洲av无码片一区二区三区| 91成人在线播放| 欧美黑人巨大videos在线| 天天爽亚洲中文字幕| 免费一级欧美片在线观免看| 一本色道久久88亚洲精品综合| 美女扒开胸罩露出奶了无遮挡免费| 无码一区二区三区免费| 国产一区二区三区无码免费 | 久久久久久久综合狠狠综合| 骚虎影院在线观看| 日本护士激情xxxx| 国产乱弄免费视频| 中文字幕电影在线| 美女和男生一起差差差| 尤物国午夜精品福利网站| 再深点灬舒服灬太大了添动视频| 一本一本久久aa综合精品| 看全色黄大色黄女视频| 大学生初次破苞免费视频| 人人妻人人澡人人爽欧美精品| 99久久99视频| 欧美性猛交xxxx| 国产无套粉嫩白浆在线| 久久免费观看国产精品88av| 老外毛片免费视频播放| 好大好湿好硬顶到了好爽视频 | 久久精品卫校国产小美女| 一边摸下面一别吃奶| 第272章推倒孕妇秦| 国精品无码一区二区三区在线蜜臀| 亚洲欧美成人在线| JAPANESE在线播放国产| 欧美高清性XXXXHDVIDEOSEX| 国产精品亚洲综合一区在线观看| 久久这里只精品99re免费| 色综合五月婷婷| 女人与公拘交酡过程高清视频 | 97精品人妻一区二区三区香蕉|