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[CHIC] Ji Hua 3543: "Military Style" Is Unique.

2012/3/28 22:05:00 27

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A hundred flowers bloom and a hundred schools of thought contend, all the exhibitors of this fair have adopted eighteen Wu Yi to compete on the platform.

3543, with its unique military style, the company has seen a green wind at the exhibition. Its booth layout is even more magnificent. With military trucks as its modeling symbol, the brand will be developed and innovating in the future development process.

Jihua 3543 knitted apparel Co., Ltd. was founded in 1968. It was originally part of the General Logistics Department of the PLA. It was a large central subordinate enterprise integrating weaving, printing and dyeing, garment making and clothing production. This background had to be looked at artificially.

3543 has been committed to the development and supply of military supplies, which is a unique enterprise in China for decades.

research and development

In the production process, we have accumulated rich experience and advanced technology.

Nowadays, 3543 of the military leisure apparel can be described as heaven, time, place, and harmony.

When talking about the brand superiority of 3543, the general manager of the Beijing operation center of the brand division introduced that the advantages of 3543 are embodied in three aspects, one is the military culture aspect, the other is internationalization, on the one hand, it is in the army development.

In the grasp of culture, 3543 should be the deepest and the most qualified.

Although the market is blowing the wind, but what is the military wind, and its connotation is reflected in the place. For these insights, 3543 can dare to say "give up to others."

In addition to culture, 3543 will not work behind closed doors, actively take the international road, integrate with the international trend, and cooperate with the LA PAIX MILITARY EQUIPMENT R&D CENTER (Labelle) Company in the United States. LA PAIX focuses on the production and R & D of civilian clothing for military purposes, and has many fashion designers, such strong combination, the integration of domestic and foreign military elements, and the superiority of the brand can be seen.

With the professional background of military development, we can make good use of this resource and use it to the production of civilian leisure clothing after the development of military supplies. Its function will be very great.

Promote

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Image publicity is the main purpose of the 3543 exhibition, which coincides with its development plan.

3543 insist on doing "high quality shop" in the shop, do not blindly open shop, control from all aspects of the shop, and lay a solid foundation for the comprehensive development and promotion of 3543.

3543, as an old central enterprise, it has unique insights and experience in pformation.

Around 2000, we began to market docking, and effective combination of market as a magic weapon. 3543 from top to bottom, every employee's market awareness is very strong, which laid the 3543 strong competitiveness.

For 3543 of the enterprise positioning, not because of the background of the central enterprises and arrogant, is still constant reform and innovation, from several aspects.

First, in the aspect of mechanism reform, we should break the mode of traditional production enterprises and take the branding operation.

Administration

Way.

Two is the introduction of high-end marketing talents, in personnel management, make the best use of everything, the best.

For example, hire famous designers, directors and team members to create unique styles of enterprises.

The three is industrial diversification and multi sector operation mode, which enables enterprises to integrate all aspects of the market from many aspects.

Pray for peace, advocate nature and pursue psychological pursuit of leisure life, and create the 3543 army outdoor leisure brand, which is the declaration of 3543.