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Li Kailuo: Constructing The "Turning Point Thinking" Of The Textile And Garment Industry

2012/3/28 21:50:00 24

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Textile And Clothing Turning Point Thinking 2012

Actually, "

Mayan Prophecy

The real value lies in its warning function -- the Mayan prophecy that mankind must always be alert and awe to its own living environment.

And we need to keep vigilant and awe about environmental changes.

Chinese clothing industry

。

In the past 2011, China's garment industry and the external environment have undergone major changes. On the one hand, the European and American sovereign debt crisis, which has continued to ferment and spread, has seriously impacted China's clothing industry.

Trade export

The total volume and growth rate have gradually formed the pattern of "low end, difficult to catch up" and the dilemma of order taking. On the other hand, the domestic demand market has maintained a steady upward trend under the background of "double downturn" in the stock market and the property market, and continues to play the role of "world economic engine".

"Two meetings" hot deduction

A major industry event that attracted great attention in 2011 is the "two meetings" that are still in the process of synchronizing. The first is that local brands and foreign brands meet in a comprehensive way in the three or four line cities. The contention between the local resources and the customer resources becomes increasingly fierce. The two is the comprehensive encounter between the dominant enterprises and the capital market. Capital has become the key force for the apparel industry to go deep into integration and realize pformation and upgrading.

Standing at the entrance of 2012, we will listen to or examine the new "pulse" of China's clothing industry.

At the macro level, China's economic slowdown has become a common expectation. It will be accompanied by a decline in the total income of residents, a relative decline in purchasing power, a blockage in employment channels, and a fierce competition in the consumer market. The pformation and upgrading of the garment industry will also lead to a major adjustment in the industry pattern.

Looking at the micro level, the Chinese garment industry has entered the new era of "brand dominant consumption". The industrial thinking of entrepreneurs has entered the period of adjustment and upgrading. Upgrading the soft power has become the only choice for the core competitiveness of enterprises. Capital has become the key supporting resources for the clothing industry to climb higher industrial level. The three or four line cities of foreign brands will sink into a new round of fashion consumption revolution.

China's clothing industry has already been walking on a brand-new industry path, and the industrial pformation and upgrading is also at a critical stage.

In the face of the uncertain internal and external industrial environment, it is particularly important and urgent to understand the evolution trend of the industry and build a new "turning point thinking" of China's clothing industry.