China Fashion Forum Ms.&Nbsp; Jane&Nbsp; Rapley: Brand DNA
On the morning of 28
TED
During the keynote speech - a step towards the new world order, the famous fashion designer educator, fashion thinker, President of the central Saint Martin School of art and design Ms.Jane Rapley brings the West.
advanced experience
and
Design system
。
Talk about the production and audience needs to be considered before pforming from China made to China.
Guest speech summary:
What exactly is brand DNA? The most important point is a recognition of identity and cultural identity.
All international brands take into account what consumers demand over time.
To achieve long-term development, brand needs to consider a sustainability in the whole world, taking into account the integrity of a brand.
Another element is the concept, which is what the brand wants to express.
Who can drive the creativity of the brand? It should be the designer.
So here I want to say that designers are the core, not the terminal.
Designers need to convey their ideas. In order to better promote more markets, designers need more creativity to develop the market in depth.
- Related reading
- policies and regulations | Insiders Call The First Standard Of Colored Cotton Underwear Released Late.
- Shoes and clothing technology | Performance Details Of Science And Technology Fabric Categories
- international standard | Canada Announces Stricter Consumer Product Lead Standard
- Industrial and commercial tax | The NDRC Proposes 8 Measures For Income Distribution Reform: &Nbsp; Tax Cuts For Middle And Low Income Earners.
- policies and regulations | "Polyester Strapping Tape For Cotton Packing" Will Be Promulgated And Implemented.
- Industrial and commercial tax | 三部門一致通過環(huán)境稅征收方案
- Departmental notices | Industry Alert: Military And Police Clothing Can Not Be Sold Casually.
- Innovation and invention | 紡織鞋服業(yè)開發(fā)再生環(huán)保型成熱點(diǎn)
- Foreign trade information | India'S Export Policy Will Affect The Direction Of Cotton Prices
- Industrial and commercial tax | Property Tax Will Be Considered During 12Th Five-Year.
- 2012 Lu Xipeng, China Fashion Forum: Relativity Theory Of Brand Value
- Lin Miaoke'S Recent Photo Exposes Luxurious Dress &Nbsp; Scarf Is Worth Three Thousand Windbreaker.
- Looking For The Source Of Innovation From Yarn
- 2012 Yamamoto Teruji, China Fashion Forum: The Spirit Of Design
- BULL&Nbsp; TITAN New Products Show The Charm Of American Military Fashion.
- Fujian'S Largest Textile Accessories Market
- 2012 China Fashion Forum: Factors Affecting World Fashion
- Coincidentally, &Nbsp Launches New Clothes, And Stars Help To Do Charity.
- New Expectation &Nbsp; New Performance &Nbsp; 2012 China International Fabric Design Competition Starts In Beijing
- 歐洲第二大服飾零售商H&M的Q1利潤低于預(yù)期