2012 Lu Xipeng, China Fashion Forum: Relativity Theory Of Brand Value

Old order and thinking are broken, new structures and rules are emerging, and social values gradually reflect on the trend of regression.

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Excerpts from guest speakers:

I often say that many brands are not produced, but are relatively comparable. For a local product, local products are often the most international.

We say that a lot of brand values are cognitions, and the fact that we recognize them is the fact.

Brand recognition is a cognitive term. This cognition is not determined by the manufacturing industry, but is determined by the public. Lin Chiling's dolls are cute or artificial. In fact, cute and affectation are not decided by Lin Chiling, but by the majority of people.

The establishment of a brand relies not only on the media, but also on one person's acting and speaking.

I once took the class to attend a lecture and listened to it for three hours.

A week later, I asked students what you remember last week. Almost all of the students only remember the tears that the speaker told us. Many of the important points were forgotten, but a very touching story.

We are familiar with the key points, not used to remember stories. There are many brand stories in the Internet world. There are many personal stories on micro-blog.

Brand value is a kind of cognition, while cognition is a comparison.