Adidas And NBA Expand Global Cooperation

Adidas and the National Basketball Association (NBA) jointly announced in March 24th that they will expand their global cooperation. From the NBA 2010-11 season, Adidas will exclusively supply NBA shirts in Europe. The related products will be on sale in October 1st, and the Adidas NBA jersey will also be used in the EA Sports famous basketball game 2010 NBA Europe Live.

European fans will be able to choose more Jersey series, including players in the series, fans and fans, team warm-up products, shooting clothes, official practice clothes and Adidas TECHFIT (TM) tights. Adidas Originals will provide Soul Swingman Jersey, which is inspired by this series of products. NBA Hardwood Classics Nights series The product and the shirt about the NBA legend. This series of jerseys is designed to match Adidas's series of NBA sports and leisure sports shoes.

Lawrence Norman, vice president of Adidas basketball department, said: "NBA represents the highest standard of basketball. Every teenager in the world who dreams of becoming a professional basketball player is eager to reach that level. Now, with the exclusive right to supply, we will help NBA spread this love of basketball to the world, and bring this dream to everyone who loves NBA. "

Sal LaRocca, executive vice president of global marketing at NBA, commented on this cooperation, "Adidas's exclusive right to supply garments in Europe. This brings us a truly global partner who can jointly promote the sustainable development of basketball. NBA is becoming more and more popular in Europe. Adidas sportswear It will also be supplied to more and more European fans.

Adidas signed an exclusive clothing supply agreement with the US National Basketball Association (NBA), the women's National Basketball Association (WNBA) and the National Basketball Development Association (D-League) in 2006 for a period of 11 years. Adidas and NBA will launch a series of global marketing and media activities to enhance this partnership. These include EA SPORTS's NBA Europe Live and fan activities and media programs in 215 countries.

The National Basketball Association (NBA) has a total of 16 regional offices in the world, including 5 European regional offices in Istanbul, London, Madrid, Milan and Paris. The European Union's development in Europe has a long history. Among them, the European NBA preseason tour by EA SPORTS is the most striking. So far, 50 games have been staged in the European continent. European players also have a sustained and significant impact on NBA. Dallas maverick's Dirk Nowitzki became the first European player to win NBA's most valuable player (MVP); Tony Parker of Sanantonio Spurs (Tony Parker) became the first European to win the most valuable player (MVP) in the finals, while Andrea Bargnani of Toronto Raptor (Andrea Bargnani) has become the first European champion in the field of NBA, and the European legion of contemporary NBA led by them is attracting the attention of all people.

About adidas

Over the past fifty years, Adidas has been committed to providing innovative talents for the best basketball players in the world. Sports equipment 。 Among them are NBA legend such as Jerry West (Jerry West), Oscar Robertson (Oscar Robertson) and Karim Abdul Jabbar (Kareem Abdul-Jabbar). There are also emperors who are active in the NBA arena today, such as Dwight Howard (Dwight Howard), Derrick Rose (Derrick), Candice Parker (Candice Parker), Candice Parker (Chang) and Changxi (such as pussy). In April 11, 2006, Adidas group and the National Basketball Association (NBA) jointly signed a business cooperation contract valid for 11 years. From the beginning of the 2006-07 season, Adidas brand (Adidas) became the official of the National Basketball Association (NBA), the women's National Basketball Association (WNBA) and the National Basketball Development Alliance (D-League). Sportswear apparel Supplier. This means that Adidas will launch more and more close cooperation with NBA in many fields.

About NBA

NBA attracts global fans and consumers by empowering and marketing its own products with alliance logo and player logo. There are more than 200 licensed holders in manufacturing, marketing and marketing the NBA brand. These products are advertised globally and are sold in more than 10 retail outlets in 100 countries in six continents. The main products of these commodities include electronic games, clothing, footwear, sporting goods and trading cards. 30% of the sales came from outside the United States. In addition to providing NBA, WNBA and NBA the most comprehensive variety of League products. Fifth Avenue in New York The NBA store will also serve as a multimedia attraction, a fully functioning live room, a formal venue for special events, and even NBA players, legends and celebrities will regularly show up here. More than 1 million fans visit NBA stores every year.

NBAStore.com is an online destination for global NBA fans to search for unique merchandise, souvenirs and special gifts of NBA, WNBA and NBA development teams. NBAStore.com visits more than 10 million times a year.