Fur Traders: It'S Too Cold This Winter.

They all say that clothing brands depend on the weather, which is not bad at all.

The temperature is directly related to sales, although no one has calculated the temperature difference of 1 degrees Celsius will have much impact on sales, but this is an indisputable fact.

This winter, because of the late arrival of cold air, many suppliers did not make money. Originally, the summer and winter are the two most profitable seasons for the brand. The rhythm of the winter market is not accurate enough to let many suppliers miss the good season for making money. It is said that almost 80% of the commodity dealers failed to make money this year.

"Late winter" reduced the winter clothing discount season this winter, so that many suppliers squeezed a sweat. The situation of warm winter lasted until December 30th, and the cold air came quietly.

For brands, this "late winter" is really worrying.

When the goods were not discounted, the weather was not cold, and the goods began to discount. The cold air came at last, but the profits were gone.

"It's not cold this winter, although it snows several times, but it's too cold."

A supplier said that this "late winter" made many peers miss the best selling season.

In December, many fur and down garments were already on the counter, but they were basically sold. After a few discounts, they began to move a little bit, but it was still not very good. But it was really cold at the end of December, and the "time point" of the winter discount also arrived.

"Within the industry, we know that after the big shopping malls completed in the end of December, the winter clothes began to clear up, and the weather just started from this time, which is really a" late winter ".

One mall official said.

On the other hand, the sales season of winter this year is also shortened due to the earlier arrival of the spring clothes. At present, many discount for winter wear in the shopping mall is about 5-9 folds, and spring clothes have basically taken up half of the total. It is estimated that the proportion of winter clothes will continue to increase, so the discount season for winter clothing will also be shortened correspondingly.

Spring Festival brings spring clothes 10 days in advance. "This spring festival in February 7th is earlier than last year, and the time for spring clothes is 10 days earlier than last year."

The head of a women's clothing store said that, in addition to the big international brand, the general brand of spring clothes are followed by the Spring Festival, and the Spring Spring Festival is naturally made early to the cabinet.

In fact, from the middle of December, some brands began to wear spring clothes, but at that time there was not much quantity, and the styles were few, and there was no climate. Until mid January, spring clothes began to come to us.

For example, the 2 floor of Yintai, many side cabinet brands have already been on 20%-30%'s spring clothes. In the Hangzhou Tower's women's clothing store, every brand of 50%-60%'s goods are already spring clothes.

For consumers, they are also getting used to wearing a thin spring outfit in a thick coat, so the consumption of spring clothes is beginning to advance.

Many brands of spring clothing sales have accounted for about 30%-50%, after all, spring and winter clothing are far from the unit price, but in terms of sales volume, spring clothes can already occupy half of the country.

Large brands of spring clothes with temperature everywhere adjust the temperature up and down, so that many brands are busy.

"The weather was warm in the last few days, and the sales of spring clothes were good, but recently the weather was suddenly cold, and the down garments and fur began to move again, so the proportion of spring and winter clothes on the counter almost fluctuated with the temperature almost every day."

A shopping mall official said.

Spring clothes are coming up early. As usual, buying spring clothes should be the complete number of goods so early.

But many guests often encounter such a situation: though buying spring clothes so early, they still may not be able to pick up their sizes. What is the matter?

Compared with the local brand, the top shipping period basically has its own stipulation, though not like the local brand, "the boat is small and good turn around", the big card also has its own way to deal with it.

"From the beginning of January to now, the front office of women's clothing will have new goods arriving counters almost every week, the turnover speed is very fast, but the goods stay for a very long time, so it's a little late, and it has no size. It can only be booked."

The head of Hangzhou Tower women's clothing mall said that a brand like iblues might have appeared on the counter this week. But if the weather turns cold and the spring clothes don't work quickly, the goods will be pferred to other cities' counters quickly.

"Although the goods are pferred to other cities, stores will also leave samples, so if customers want this product, they can first attract consumers to order, then replenish the goods."

A brand dealer said.