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Health Underwear Expert Small Nurse Unveiled 2012 China Fashion Expo

2012/3/31 15:06:00 18

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The twentieth China International dress and adornment fair, held in March 26th, Beijing, China International Exhibition Center (New Museum, No. 88 Yuxiang Road, Shunyi District Tianzhu District, Beijing), four days.

CHIC

"Underwear expert small nurse appeared at the 2012 China Fashion Expo.

The exhibition hall of the four seasons changed, so that the exhibitors suddenly came from the birds and flowers to the ice and snow, showing the wind of the small nurses in spring, summer, autumn and winter.

The greens of spring, with a generous style, seem to have come to a secret garden; the summer blue has collided with the popular stripes and prints, and the cold heat has not returned.

The red maple leaf is the symbol of autumn, and the blue color reflects the charm of mature women.

The atmosphere of the snow tree, the thick underwear, is warm throughout the winter.

Underwear expert small nurse unveiled 2012 China Fashion Expo

Little nurse

The birth of brand:

In 1998, Ms. Hou Rongqin, the founder of a small nurse who had a doctor's experience, launched a wave of "far infrared thermal pants" with the help of a patented product of "an autumn pants can winter", creating a new concept of "healthy underwear".

The "little nurse" brand of "Beijing little nurse Textile Technology Co., Ltd." was born in 1998.

Thanks to the experience of tens of millions of consumers in China, the "small nurse" has developed into a large-scale comprehensive clothing enterprise integrating R & D, design, production and sales. It has been ranked the top three in the industry for many years in terms of output, sales volume, sales volume and market share. It has become the originator of the joint protection underwear, and has become the leading brand of China's health underwear, and has become the most profitable and potential underwear enterprise in China.

Underwear expert small nurse unveiled 2012 China Fashion Expo

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To ensure the quality of products, small nurses introduce the world's leading underwear production equipment, set up R & D centers with domestic and foreign technical experts as the main body, and select the latest functional fibers at home and abroad for fabrics.

In order to ensure that underwear is clean, antibacterial materials are selected on the walls and floors of workshops and storehouses. Hygiene requirements for all products in the production line are strictly stipulated. Small nurses' meticulous working attitude and differentiated products are the cornerstone of success for small nurses; professional designers, certification technicians and technical quality talents have laid the foundation for human resources development of the company; attach importance to terminal market development and brand network construction, so that small nurse marketing network has obvious advantages; and has obtained international ISO9001 quality management system and ISO14001 environmental management system certification.

In the past 14 years, small nurses have won more than 30 honorary titles of national, provincial and municipal levels. In the competitive underwear industry of China, "small nurses" have maintained excellent and healthy marketing network and good brand image and maintained healthy and rapid development. They have become the most popular underwear brands that consumers trust and love.

On the concept of brand value, "small nurses" create innovative products of the same price, better quality and cheaper quality, and win the market by relying on the product's conscience quality.

More than 3000 terminals have been set up in 27 provinces and autonomous regions, including more than 200 franchised stores, and a spider web sales network has been built on 9 million 600 thousand square kilometers of land.

Starting from the patented product, "one winter pants and seven far-infrared thermal pants", 14 years of unremitting innovation have formed a product line that has four seasons of continuity, complete structure, and distinct echelon. It breaks through the bottleneck of the traditional underwear brand in the light and busy season, and wins the broad market for small nurses, laying the foundation for strengthening the ability to resist risks and profitability.

Underwear expert small nurse unveiled 2012 China Fashion Expo

Small nurse health underwear expert:

More professional and comprehensive grasp of Asian body data, underwear version more professional; more comfortable and truly understand the skin condition of Asians, the most suitable materials, most suitable for the comfort and comfort of Asians, so they are more comfortable to wear, and more aware of Asians' living environment and practical needs, aiming at developing multiple series products and most needed functions.

There are spring and summer vegetarian series, Model series, cotton / cotton ammonia series, autumn and winter thin series, thick series,

Underpants

Health socks series.

Underwear expert small nurse unveiled 2012 China Fashion Expo

Brand concept of small nurses:

14 years of practice, small nurses have gradually accumulated a unique and distinct corporate culture.

1, enterprise mission Manifesto: "do something useful for human health": inherit the simple faith of Nightingale, the lantern goddess.

2, business philosophy: relying on technology to create the first brand of health underwear;

3, product positioning: popular (let millions of households see, buy, afford).

4, the brand target crowd positioning: middle-aged mainly (30-55 for the main purchase crowd).

Main products: small nurse underwear