Emina: A Korean Clothing Brand With Chinese Characteristics.
We often say, "clothes, food, shelter and clothing."
Since ancient times, clothing is a sunrise industry that will never decline.
But because clothing has thousands of years of history, the number of clothing brands on the market is very high, and the clothing market seems to have been saturated.
Why is she still able to enter the garment industry?
"As long as your main costume.
Can
To satisfy the needs of the masses, we can grasp the psychology of consumers well, and even the saturated market can open up a new world.
Aime Nave, chief executive of Tu, told reporters when interviewed.
It was revealed that Aime Nave had made a close investigation before the birth of the company, and found that people's living standards were closely related.
increase
People pay more and more attention to improving their image, especially women aged 18 to 35.
This part of women is at the most beautiful stage of women's youth. They prefer to eat frugally and save money to buy some clothes that dress up to brighten themselves.
Orientals know best about Orientals. Through years of experience in clothing operation, Aime Nave's women's clothing brands find that the costumes that best highlight people's temperament are not European and American costumes, but Korean and Japanese style costumes.
The graceful, soft and delicate of Oriental people can reach the acme of the Japanese and Korean style costumes.
But the traditional frugality of China is bound to be consumed and accepted by the general public.
But looking at China's Korean and Japanese costumes, the Japanese and Korean style costumes are beautiful, but the price of Korean and Korean brands is very expensive on the market, especially for the 18 to 35 year old women. Because they are in the development stage at this age, their career and family haven't stabilized, and their income is generally not very high.
In response to this situation, as the emergence of Herman nifu, the concept of "special quality and public price" was launched.
The company firmly believes that "expensive clothing is not necessarily the most."
Fit
"Ah!", the idea of "love is right, not expensive".
In order to be able to create Korean clothing with Chinese characteristics, eminard also hired Japanese and Korean design elites to make Korean costumes beautiful, Japanese fashion avant-garde and classic, classic clothing elements of China.
Emina's collection of fashion and classics makes every woman dressed in Emina Fu a woman.
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