CNC Cutting Technology First -- Interview With Yin Zhiyong, Chairman Of Eagle Technology Company

Eagle technology has always won the trust of the world's customers with continuous product innovation and constantly improving product quality and intimate after-sales service, thus becoming the leader of automatic CNC cutting equipment in China and even the world. Its business is spread throughout the whole country and Asia, Europe, Africa and the Americas. Good brand reputation naturally attracts wide attention from all parties. An exclusive interview with this newspaper Eagle Technology Co., Ltd. Yin Zhiyong, chairman, shares the advantages and experience of Eagle Technology in the field of business strategy and numerical control technology.

Pay close attention to industrial development to meet diversified consumption needs

Clothing times: Eagle technology has been developing rapidly in recent years, and has been far ahead in the same industry. It has attracted wide attention both at home and abroad. Please talk about the important initiatives and achievements of Eagle Technology in recent years.

Yin Zhiyong: first of all, the strategic direction of every enterprise's development is the product of the industrial development environment. In recent years, the development of China's garment industry has been developing rapidly, and has gradually moved from relying solely on labor cost advantages to relying on high-tech clothing equipment. The industrial innovation brought about by this spanformation is very popular and has been affirmed by the whole garment industry from top to bottom.

However, such innovation still stays in the enterprise group of above scale. In the whole Chinese garment industry, the convenience brought by this innovation has not been enjoyed. In recent years, the plagued by "labor shortage" has become increasingly evident in the southeast coast. Recently, there is such a report: the head of a clothing enterprise recruitment says that the tailor may earn four thousand or five thousand yuan a month, and there are also subsidies. Zhejiang Anti leal Leather Fashion Co., Ltd. Zhu Weiming, chairman of the board of directors, introduced that, because workers could not be recruited, the average wages of workers last year were six thousand or seven thousand yuan, and the highest ones were eight thousand or nine thousand yuan.

The labor intensive industry represented by the clothing industry has become the focus of attention of all kinds of media. The government, industry, enterprises and media also make suggestions from their respective perspectives. In order to promote the industrial upgrading of China's textile and garment industries, the China Federation of textile industry will promote the automation, digitalization and information production technology of garment enterprises in the "12th Five-Year" outline of scientific and technological progress. By 2015, the penetration rate of clothing CAD will reach more than 30%, and the CAM penetration rate will reach more than 15%. It will be the focus of development in the next 5 years. A set of clothing CAM should include at least one CNC cutting machine. There are more than 10 garment manufacturers in China. At the end of 12th Five-Year, the CAM penetration rate reached over 15%, that is to say, by the end of 2015, more than 1.5 garment enterprises should be equipped with CNC cutting equipment for production.

Such a large demand gap has to be said to be a big market, but because of the NC cutting The characteristics of high price and high service charge become the source of hesitation in this demand. To fill this gap, only the NC cutting equipment manufacturers themselves find the way.

Fashion times: so how does Eagle Technology find a way out of market development?

Yin Zhiyong: as Eagle Technology, which focuses on the research, production, sale and service of the numerical control tailoring system for clothing, we are concerned about the current situation of China's garment industry and actively respond to the call of "upgrading industries and equipment ahead". To popularize automatic cutting system as the goal of enterprises, and effectively enhance the profit margins and competitiveness of garment enterprises. In order to enable the Chinese garment industry customers to enjoy the convenience brought by NC cutting equipment, we mainly proceed from the following aspects:

1. in marketing strategy, we aim at the situation that customers can't afford and can't afford to buy. Eagle technology has put forward the market concept of "efforts to popularize automation and tailoring system" a few years ago. This is the location of the enterprise based on the actual situation of the market.

First, the price of CNC cutting equipment. We will slash product prices without affecting the quality of our products. For example, in the near future, we launched the "800 thousand discount" form. That is to say, it costs only 800 thousand yuan to purchase a whole set of cutting systems including a CNC cutting device, a cloth spreading machine, a set of CAD software and 5 platters. The same configuration will cost about 1000000 yuan for other brands. We hope that through the advantage of price, CNC cutting equipment can dispel the worries that customers can't afford to buy in the market.

Second, the market layout of the hawk in the whole country. The main way to achieve it is eagle technology unique "4S sales Technology Service Center" referred to as "4S shop". The functions of the center include display, sales, service, spare parts supply and other functions. Customers can understand the products through our 4S store, and we can experience them by way of trial. In view of the industry's widespread concern about the after-sales service, we also made a strong breakthrough, 4S shop as a service distribution center, in 119 minutes to give a reply. By storing consumables and commonly used spare parts in 4S stores, the cost of deployment and spanportation is greatly saved, enabling customers to "afford" from one aspect.

Facts have proved that our market strategy has been widely welcomed by customers of garment enterprises. At present, hawk technology has sold nearly 1000 sets of CNC cutting equipment. The market share of the product exceeds 50% of the whole Chinese market. And this is only in 5 years.

2. in terms of production, in order to meet the needs of the entire market and the direction of industrial development, we have reserved the original production base in Shanghai, specializing in the production of customized products for the special needs of science and technology, and set up production bases in Jiangsu for large-scale production of conventional products. At present, the two production bases have annual production capacity of nearly 1000 sets. It is through such large-scale production that we get more cost advantages of products, allowing profits and customers.

Attach importance to science and technology and increase investment in patent research and development

Clothing times: Eagle technology has always attached importance to the research strength of enterprises and the technological content of products, and has certain authority in science and technology, and even has international synchronization level in equipment and technology. What are the planning and specific measures for Eagle Technology in the field of science and technology?

Yin Zhiyong: just a few days ago, the patent application of Eagle Technology was successful. I think the number itself conveys our achievements in technology contribution. At the end of March, the State Ministry of industry and technology commended the scientific and Technological Achievements Award in Changsha. We are honored to be recognized as one of the only two enterprises in China's sewing equipment industry. {page_break}

Clothing times: what major achievements have been made by Eagle Technology in recent years?

Yin Zhiyong: here, I would like to sum up several breakthroughs to sum up the technological achievements made by Eagle Technology in recent years.

First of all, Eagle technology has broken through the technical barriers of NC cutting technology of foreign brands in recent 30 years, filling the gap of China in the field of technology. In 2009, the CNC cutting machine was awarded the "three prize of science and technology progress of China Textile Industry Association", one of the only two selected enterprises in China's sewing equipment industry. In 2010, the company's 3D fast garment system was awarded the "2010 China clothing high and new technology achievements Exchange Promotion Conference Award". In September 2011, the company CNC cutting machine was awarded the "science and technology innovation award of 11th Five-Year" by the China Sewing Machinery Association. In 2011, the company's "research and industrialization of garment CAT/CAD/CAM equipment integration technology for Agile Manufacturing" was awarded the "two prize of science and technology progress of China Textile Industry Association".

Secondly, we are based on the global scope and absorb cutting-edge technology. So far, the company has set up R & D institutions in Japan, Germany and Romania. Cooperation with R & D institutions such as Europe, Japan and other countries and regions has made great achievements. Although the brand has just been established in the global NC cutting industry in recent years, Eagle Technology is now among the best in the world, and it also benefits from Eagle Technology.

Third, Eagle technology has the most complete cutting system products in the world. It includes YIN CAD clothing plate, laying out code system, automatic cloth spreading machine, CNC cutting machine, 3D measuring device, leather cutting equipment and other products. The functions of the product cover the fields such as beating, discharging, spreading, cutting, measuring and so on. At the end of March, at the Dongguan exhibition in Guangdong, we will exhibit the latest R & D HY-Q products and label machines. In addition, in view of the actual production needs of customers, Eagle Technology also provides product customization service. This is not available by other brands.

Clothing times: what other development plans will there be in the future?

Yin Zhiyong: in the next few years, in the field of technology research and development, we will develop in the following ways:

First, in terms of product categories. And Eagle Technology will introduce the products in the middle and the seam after the time is ripe. For example, special sewing machines, ironing equipment and other products. Strive to become a supplier of overall plant equipment that can provide all the equipment from the seam to the seam.

Secondly, in terms of R & D strength. We will continue to seek cooperation within a wider scope overseas. And at home with more institutions and research institutions to jointly enhance the scientific content of products.

Finally, I want to talk about our positioning for future product development. Product characteristics are mainly embodied in "integration", "modularization" and "easy operation". We need to design CNC cutting equipment for the products that adults will operate, and make the "fool camera" in the field of NC cutting.

You must think that it is very difficult to fly a plane. But I think it's not difficult. On the way to the airplane, I had the privilege to go into the cockpit, and found that the operation of the aircraft is actually not difficult at all. It is the touch screen setup and automatically displaying all the data. The same is true of subway and motor car driving. If it is difficult, the more test is the ability of the driver to respond to unexpected situations.

Clothing times: as a company specializing in providing equipment for garment and textile industry, there is no doubt that brand building and brand reputation and influence are of great importance to the development of enterprises, the marketing and market share of products. What's your opinion on brand building?

Yin Zhiyong: brand is the abstraction of an enterprise's external image. My position on Eagle Technology brand is "professional R & D, production, sales and service provider in the field of global soft material cutting", that is, "expert on global soft material cutting".

In the future, Eagle Technology will strengthen brand building, and will create a wide recognition and recognition of Eagle brand worldwide. Mainly through the following aspects:

First of all, the quality, technology and service of brand products can continue to be improved, so that customers can experience the brand loyalty and recognition degree in the process of using products.

Secondly, enhance the cultural connotation of Eagle brand. We will continue to make hawk a socially responsible and social oriented enterprise by donating hope to primary schools and training more professional tailoring talents for China. This is the extension of the connotation of Eagle brand, which will be more effective and full of image and satisfaction of Eagle brand.

Finally, we will display the hawk's image to the public more widely through exhibitions, promotion meetings, 4S sales Technology Service Center, advertising and so on. We can achieve the recognition of Eagle brand through these effective ways.

Focusing on talent strategy and training excellent professional staff

Clothing times: enterprises should be competitive. Talent is one of the important factors. How can we maintain the leading edge and competitiveness of Eagle Technology? How to train and use talents?

Yin Zhiyong: that's true. My father has been engaged in education for a lifetime. Influenced by his father, this idea of teaching and educating people has always been haunting me. However, I studied and worked in Japan and returned to China to establish an eagle. But this life experience has made me feel the difference between the Japanese clothing industry and the Chinese garment industry.

From another perspective, I founded eagle and filled the gap in China's NC cutting technology. I believe that I am also training talents for NC cutting in China. You know, in the field of NC cutting, there was almost no talent in China 6 years ago.

Preparing for a university is the dream of my life. It may be inherited from my father's lifelong education, and this dream is stronger after I am over the age. I hope I can have such a University: my staff from poor areas without funds to go to school children, can learn knowledge in my university. On the one hand, I hope to provide backup talents for hawks. On the other hand, I hope these students from poor areas can have the skills to earn their living. Chinese people have an old saying: giving fish is better than fishing.

Fashion times: what is the impact of the current global textile market on the development of Eagle Technology? As the head of Eagle Technology, what challenges and opportunities do you think the current environment of China's garment and textile industry will bring to the development of Eagle Technology? What are your views and plans for the future of the industry and the development of the enterprise?

Yin Zhiyong: we have to say that the development of the global clothing market has brought great pressure on China as a whole. Under the condition of labor shortage and rising labor costs, some scale Chinese clothing enterprises have been spanferred to Southeast Asia and other countries. Changes in the industry environment did not have a great impact on hawks. I think this is mainly for the following reasons:

First, the positioning of Eagle technology market is "globalized". The spanfer of garment industry is also very obvious in marketing data of Eagle Technology. Since the second half of last year, the demand for high-tech products in Southeast Asia, India and Brazil has become increasingly evident. Orders from Eastern Europe and Turkey are also increasing. For Eagle Technology, the environment of garment industry spanfer has a positive impact on the sales of the company.

Secondly, in the domestic market, a large part of China's clothing industry is irregular model clothing enterprises. In recent years, under the pressure of rising labor costs, labor shortages and raw material prices, some garment enterprises are increasingly showing the urgent demand for CNC cutting equipment, so this is a good opportunity for Eagle Technology.

However, how to cater for the market demand is a question we should consider.

In response to changes in the industrial situation, Eagle Technology and future market planning are mainly reflected in the following aspects:

First of all, in the sales network, we will launch the "4 100" in the whole country, that is, "100 4S service centers", "100 after-sales service cars", "100 after-sales service personnel" and "100 sales personnel". Use the "4 100" plan to cope with the sharp rise in market demand for equipment.

Secondly, in terms of technology R & D, we will continue to introduce advanced technology in the world to enhance the technology level of Eagle brand. So as to provide customers with more high-tech products and services.

Finally, through effective management, the NC cutting industry will be orderly and efficient. Talent training through recruitment and internal promotion.

Internally, we will train MBA personnel through cooperation with University of Shanghai for Science and Technology. We will train nearly 100 modern professional managers to manage 100 4S sales and service centers and internal management posts. By introducing an efficient information management system, the management science of the company will be highly effective. On the outside, we will actively introduce advanced management concepts suitable for Eagle Technology. We should introduce professional management talents through competitive employment.