Lao Fengxiang Has Repeatedly Been Trapped In The "Quality Gate" &Nbsp, Or Unable To Escape The Crisis Of Confidence.

A few days ago, some media reported that there were quality problems in some jewelry enterprises. The Shaanxi quality and Technical Supervision Bureau informed the quality supervision and inspection results of jewellery, jade and precious metal jewelry products, and the 24 batches of samples were unqualified. Subsequently, the Shanxi Quality Supervision Bureau released the results of the fourth quarter product quality supervision and inspection. 64 batches of precious metal jewelry had 15 batches of unqualified goods, and the smoking failed rate was 21.87%.

according to Shanxi Quality Supervision Bureau The spot checks showed that the main quality problems found in the spot checks were: first, the unqualified labels, which mainly showed that the precious metal ornaments were not marked on the factory site, the product implementation standards, the gold content of the product accessories, the Chinese names of the products, etc. Two, the quality was unqualified, mainly due to the shortage of precious metal jewelry, and the gold content of precious metal accessories did not meet the standard requirements.

Among them, the famous brand of China's jewelry industry. Lao Fengxiang The label of the old Fengxiang Silver Tower in Xinjiang county is the "999 thousand old Gold Phoenix Pendant" produced by Shanghai Lao Feng Xiang limited, which is only a gold pendant.

The author inquires the relevant data and finds that the gold content is not less than 999. Thousand dollar gold It is the highest value in jewelry designation, while gold refers to gold content not less than 99%. In the random inspection of Shaanxi Province, the old Feng Xiang disqualified product was called "S925 Silver Earrings", and the reason for the failure was purity. According to the relevant regulations, the indicated value is that the purity should not be negative with the lowest value, Ag or more than 92.5%, and the measured value of the product is Ag:84.6%.

The head of Lao Fengxiang company has said that the company has sent people to Shanxi to investigate the matter and has given relevant findings. The failure of the spot checks is caused by the negligence of the labels on the labels of individual products, and will not be taken off the shelves of products including the Beijing market.

Ms. Zhou, who lives in Sanyuanqiao, bought a thousand gold ear studs at a jewelry store. When she went home to check the invoice carefully, she found that the commodity name was "thousand gold ear studs", but did not indicate the weight and content of the ear support. After finding the shop assistant, she confirmed that the ear support was not a thousand gold. To this end, she was very unhappy, "ear is not a thousand gold, how can I sell it to thousands of gold price, this is too unreasonable." When I inquired about the website, I was surprised to find that there are many cases like Ms. Zhou. Many media have reported related incidents. Ms. Zhou's experience is not a case.

An industry analyst who declined to be named told the author about the problems in the jewelry industry. There are indeed hidden rules in the jewelry industry. "First of all, jewelry processing is easy to cut corners and shoddy things. For example, thousands of gold jewelry accessories are not pure, but counterfeit thousands of gold for sale, many events happen. Moreover, if the jewelry certification is chaotic, if it is done again, if it is disclosed by the quality supervision department, it will seriously affect the reputation of the enterprise.

The author visited the old Fengxiang counter in the shopping mall, and found that there was a small colored card on each ear support. It clearly stated that the color of the accessory ear support was AU900 (that is, gold with 90% gold content). Sales staff explained that thousands of gold is people often say 999 gold, gold content of 99.9%, because thousands of gold texture is very soft, making accessories hardness is not enough, so the gold content of accessories is generally AU900.

A jewelry store official told the author that the sale of thousands of gold accessories has become an industry practice. Thousands of dollars are listed on the market. In fact, many of them are not thousands of gold. The weight of these accessories is also included in the total weight of gold ornaments. This is not an industry secret. If consumers ask, businesses will tell them that businesses will also voluntarily inform consumers when they buy them.

"If a businessman explicitly tells the consumer that he is willing to buy the goods and has no objection, the consumer acquiesced in the" rule ", and the businessman is not breaking the law. Xu Chengfeng, a lawyer at Beijing law firm, said there were fraudulent practices if businesses did not explicitly inform consumers.