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Unsalable Sales Of Spring Clothes Fell &Nbsp; Summer Wear Went Ahead.

2012/4/6 12:15:00 15

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Spring Clothes Unsalable Unsalable Spring Clothes

It is supposed to be the peak season for spring clothing sales, according to the labor journal.

Summer wear

But he has already sung "the protagonist".

During the Qingming holiday, a number of shopping malls and clothing stores were visited by reporters. Despite the bright spring, the spring shortened and high prices this year "lowered" the sales of spring clothes.

In order to seize the market, some brands of summer wear are earlier shelves.

Spring clothes

Sales fell by 20%

"Spring clothes are hard to sell this year."

Yesterday, reporters came to "

Boutique Dress

"Miss Chen, the sales director, sighed for the bitterness of a brand clothing store.

"This year, the cost of the purchase is very high, but the weather is not good, spring wear is very difficult to sell.

Now basically, they are very light summer clothing, like nothing like coat.

Although before the Spring Festival, the shopping malls and clothing stores almost invariably introduced the new spring clothes, but because of the hot and cold weather and the rising price, sales volume has not been satisfactory.

Not only the brand stores, but also some large shopping malls have encountered similar situations.

According to a number of shopping malls, this year's spring sales are very slow, compared with the same period last year, sales fell by one to 20%.

Apart from the weather, the price of "high above" spring clothes has also made many people feel "hot" this spring.

Reporters interviewed found that spring clothing prices this year are indeed some high.

In some popular brand counters, the price of an ordinary long sleeved shirt is between 300 and 500 yuan, and the price of some distinctive shirts is even higher, while the price of the leather jacket is more than 2000 yuan.

The salesperson of the counter also said that the price increase of new spring clothes this year is a very common phenomenon. The new clothing prices of all brands have risen year after year, which also restricted the sales of spring clothes to a certain extent.

Summer grab

Reporters learned that, due to the fact that the spring sales were decreasing due to the lack of spring, some manufacturers did not have time to adjust the production of spring clothes. Therefore, many clothing brands overstocking spring stock this year.

A responsible manufacturer of domestic women's clothing manufacturers said that in order to reduce inventories, the spring dress, which should have accounted for 1/4 of the normal proportion, is now generally less than 20% of the annual clothing launched by the women's clothing manufacturers, and some even have only about 15%.

This spring only tentatively launched about 10 thousand sets, and at least 20 thousand sets in previous years, but even so, sales were still not ideal, so they had to hurry up and put the summer clothes on the counter.

"Most of the sales now are summer wear, and only some of them can be fitted with summer clothes and have some sales."

The person in charge told reporters that compared with previous years, the spring shelves time this year has been greatly shortened, and the spring life of individual brands is only 20 days.