Home >

Women'S Shoes Remain High On Saturday.

2012/4/6 17:47:00 33

??? 日本語 Fran?ais English 中文

A few days ago, the footwear industry on Saturday (002291) shares announced its 2011 performance report, which showed that the operating income of the report period was 1 billion 348 million yuan, an increase of 17.94% over the previous year, and realized a total profit of 140 million yuan, an increase of 3.15% over the same period last year, but it belongs to the parent company.

Net profit

99 million 444 thousand and 800 yuan, a decrease of 0.85% over the same period last year.

Reporters found that production costs, sales costs rose sharply, and the average store efficiency of newly opened shops makes Saturday high inventory.

These two problems have become the "stumbling block" for the development of Saturday.

Every 3 new businesses will close at least 1.

The construction of shop channels on Saturday is a priority in 2011.

It is reported that 396 new stores opened on Saturday, 2011.

By the end of last year, the total number of brand chain stores was 1961, an increase of 248 over the same period in 2010, of which 1517 self operated stores, 240 more than the same period in 2010, 444 outlets, 8 more than in 2010.

It is understood that the newly opened stores are mainly accompanied by the subsidence of department stores and more channels in the two or three tier cities, while the channel sink contributed to the growth of sales revenue on Saturday.

Store effect

Decline and so on.

Reporters found that although there were about 400 new stores opened in 2011, due to the poor effect of department stores, they closed about 150, that is to say, 3 new stores were opened every Saturday, and at least 1 stores were closed on Saturday.

This means that along with the rapid expansion of channels, the quality of the channel has declined to some extent on Saturday, and some newly opened stores are hard to achieve sales.

Another heavy burden is a sharp rise in production costs and sales costs.

It is reported that with the rapid expansion of channels, Saturday's sales expenses increased by 97 million 161 thousand and 200 yuan, an increase of 30.41%, mainly including more than 1000 new salesmen and shopping malls management fees after the opening of self operated stores.

Against this background, Saturday 2011

Do business

Revenue grew by only 17.94%, less than expected.

In view of the fact that the benefits of store expansion are not obvious, it said on Saturday that the focus of business in 2012 will be shifted from the expansion of the number of channels to the adjustment of store structure and the improvement of store performance. The goal of opening new self-stores is 240.

Stocks remain high.

The low efficiency of new stores also brought another worry to Saturday: inventory remained high.

It is reported that due to reserve inventory for the new shop opened, Saturday has maintained relatively high inventory, as of December 31, 2011, the stock conversion amount is about 800 million yuan, accounting for 39.13% of total assets.

One year period with the memory of 615 million yuan, an increase of 42.51% compared with the beginning of the year, the first to two years stock of 146 million yuan, an increase of 27.45% compared with the beginning of the year, over two years of inventory of 99 million 431 thousand yuan, an increase of 68.93% at the beginning of the year.

Reporters visited several shopping malls in Foshan, found this year.

Women's Shoes

The discount rate is slightly higher than last year. Discount, promotion and sale will be the most direct way for many shoe companies to solve the problem of high inventory.

On Saturday, as a local private enterprise, it has held two special sales meetings in succession.

At the beginning of this year, in order to reduce inventory, a 10 day large sale event was held on Saturday at its business headquarters of Jian Ping Road. The price of shoes ranges from tens to hundreds of yuan, which is generally lower than the store price of shopping malls.

The sale will attract a large number of people around to buy, but due to lower prices, it also hit the sales of stores in major shopping malls on Saturday.

In fact, high inventories are not only a predicament on Saturday, including

BELLE

International and

Daphne

And other shoe giants also encounter this problem. Solving the problem of high inventory has become a more important topic for shoe manufacturers this year.

BELLE's 2011 results showed that the final inventory increased by 34.1% from the end of last year, from 4 billion 859 million yuan to 6 billion 517 million yuan, while Daphne's stock rose from HK $1 billion 84 million to HK $2 billion 59 million.

"In order to expand sales channels and increase performance, women's shoes enterprises expand their stores on a large scale, resulting in an increase in inventories."

Insiders said, but if stores do not see the trend of improvement after one or two years, enterprises will choose to shut down some inefficient shops, and the fierce competition in store switches and women's shoes market will increase the stock of women's shoes enterprises.