South Fujian Shoes And Clothing Brand How To Brave The Tide &Nbsp; Continue To Brilliant

First, we are not wolves, we are wolves, and wolves are strong wolves.

Count in detail

Two, first promote and promote sales, and do a solid job in building brand profitability.

What is "push through"? That is, a guaranteed and sales channel, including the total sales channel and terminal sales channel.

But that is far from enough.

A lot of brand orders will be noisy, but how to manage store sales well, I think, "I only do the goods, shop sales are agents". It is very silent. No single store product sales, there will be no excellent brand.

How to ensure the smooth sales of single stores? I think we need to do one thing well: "home" management.

Treat the shop as a family, and guide, guide and educate the guide and staff members. When the customers are friends and relatives, they will welcome each promotion as a happy event in their own home. The sales of natural stores will be achieved.

Three, regain management

The more the management problems, the more loopholes in the self-discipline of the higher level.

Most of these enterprises have a common feature: the boss gets up later than others, sleeps later than others; meeting with criticism, always looking for problems without finding a way; foreign monks are good at chanting; there is no regular and routine work meeting; there is a lack of goal setting, plan plan, and mobile members preach...

Enterprises in Southern Fujian and even China want to break out of their brands and remain strong in the fierce market competition. It is not enough to rely on simple expectations and expectations. They need to start with their own management structure and management methods, and manage themselves well before they really manage well.

Four, look at problems from outside and inside, engage in business, and build brands.

Do not blame agents, that is our marketing system subordinates;

Don't blame suppliers, that's the front end of our products.

Do not blame the staff cadres. That is the sergeant whom we fight together.

Let us not complain that we have entered the wrong line. That is the foundation of all our achievements today.

The brand of Minnan shoes and clothing has been leading the trend of brand building in China's footwear industry for many years. It has also led to the development of the whole industrial chain's scale and cluster. Now, they are faced with all kinds of new challenges and crises. Only by looking outward, can they acquire the basic skills of winning the future.

In the future, the brand that keeps the leading position in the industry must be: a brand with its own perfect retail system; a brand with the ability to develop and train the employees; a brand with strong product R & D capability that is in line with brand positioning and consumer support; and more importantly, a brand that has a strong heart and can constantly optimize the management strategy and constantly practice the foresight and enterpriser.