Fur Clothing Upstream Leather Industry Depth Report: "Distinctive" Fur Clothing Upstream Raw Leather Market

Fur clothing "natural attributes" create the "prominent position" of the original leather.

In addition to fur clothing industry, the general textile industry, raw material market in the whole industry chain status is not high.

The main component of the raw material market is small and medium-sized farmers, and the competition is fierce, so it is difficult for large enterprises to win in the upstream raw material market.

So we seldom see that the general textile enterprises will focus on upstream.

We call fur leather upstream raw material industry a "distinctive" raw material market. That is because in this industry, the upstream raw material market is much higher than the general production chain.

In terms of the price of general public clothing, the decisive factor is mainly in the operation of downstream brands, and the quality of raw materials is not the most important factor.

For example, the same leather bag, ordinary leather bag sells for only 500 yuan, and the LV bag can be up to ten thousand yuan.

In the current domestic fur clothing industry, the quality of raw materials is the first element of the final product market pricing.

The distribution of global raw leather resources.

According to statistics from the International Fur Association, Nordic is the largest mink breeding country in the world, accounting for about 58% of the total. Other main breeding areas include China, North America, Russia, Argentina and Ukraine.

The mink and fox fur of the Nordic region are the best in fur. The mink fur produced in the United States also has the highest quality, and then the fur quality of other breeding areas.

However, with the development of fur breeding in other areas in recent years and the introduction of high-quality species of mink, the gap is narrowing.

In 2010, the global raw leather market space was about 20 billion yuan, and maintained strong growth momentum in 2011.

We passed the year 2010 of the 4 international auction houses.

Operation mode of international raw leather market.

In addition to China, the main raw skins produced by farmers are mainly sold by auction houses to fur clothing manufacturers or fur dealers.

The auctioneer charges about 5% of the auction fee.

There are now 4 major auction houses in the world, specifically the auction house in Copenhagen, Denmark, Finland, Helsinki (SAGA), Canadian NAFA auction house and Americanlegal auction house in KOPENHAGEN.

Each auction house almost monopolized sales of local raw leather trade.

Moreover, some large farmers also hold shares in the auction houses, so generally speaking, the interests of farmers and auctioneers are the same.

"Brand" operation of foreign fur auction houses.

The competition in the international raw leather market mainly comes from the competition among auction houses. The form of auction is determined by the price of the downstream customers, attracting more downstream fur clothing manufacturers and distributors, and increasing the price of their fur auction, which is the main channel for the auction houses to improve their performance.

This requires auctioneers not only to ensure the quality of their fur, but also to continuously improve their influence in the international raw leather market.

Therefore, the auction houses have not only established a strict fur grading system to ensure the quality of their raw leather, but also set up their own trademarks to promote and publicize them in the form of brand operation.

For example, the SAGA logo of the Nordic family, when the fur buyers buy mink or fox fur products, they can get quality assurance if they see the label of "SAGA".

And the way of brand operation also brings a certain brand premium to the company. In 2010, the net interest rate of SAGA was 17.2%, which is located in the forefront of brand apparel industry.

The domestic fur market is relatively primitive, and there are lots of profits in the middle.

At present, China's raw leather trading market is relatively backward, and the trading mode is relatively primitive.

After the farmers breed special animals, most of them are bought by middlemen, and some of them will flow into the raw leather market after purchase. Some of them may be sold to other middlemen again.

At present, there is no uniform standard and authoritative measurement agency for raw leather quality in China. The price of raw leather is not high.

Under such a trading model, the profit share of the farmers was small, and the enthusiasm of the farmers was hit, and the small and medium enterprises bought the original skin from the original skin market.

The construction of the "Shang Village two level market" is conducive to the upgrading of the trade mode. The Shang Village fur trading market is the largest market for raw skins in China.

The first phase of the market is defective in terms of market size, housing layout, paction order and paction management.

The two tier market has been led by Wordsworth, a fur clothing leader, and the two market has improved in fur trading, small processing, storage and logistics.

The completion of the market will maintain the unified management of the market.

As a leader in the industry, wells shares has a high reputation in the industry. In the identification of raw leather, the identification standard of worth grade fur and worth two class fur has also been widely recognized in the industry.

The construction of the two phase market of Shang Cun is not only conducive to enhancing the control of upstream skin resources of the upstream company, but also promoting the trade of fur trade in China to enter the orbit of pparency and simplification, shortening the gap between China's fur trade and foreign countries.