Legendary Cowboy Brand Lee2012 Spring Summer New Conference

The legendary Cowboy brand Lee, more than 120 years old, has held a new spring and summer new product conference in the 800 Show of Shanghai's emerging trend landmark, "the city follows the heart, the shadow follows".

The theme of the theme of "city follows the heart and shadow" is the continuation and further understanding of the concept of "the whole city by you" last season.

Lee built the show into a city light and shadow playground. Taiwan idol Ethan Ruan, as the brand spokesperson, took the lead to play a live interaction with his own shadow, and once again interpreted the passion and creativity of Lee brand for city life.

At the same time, in the fashion show led by a small day, it originated from the design inspiration of the 60s Losangeles subculture in the new season.

Play the light and shadow, the city playground

Walking into the Lee playground, the tall buildings are scattered on both sides of the Central Avenue. The lights and shadows melt the dreams of Chengdu, and the city becomes the home of young people.

After that, Ethan Ruan's appearance was also like "people did not move and shadow first". With the opening of the new light dance show, the short day's silhouette suddenly appeared on the screen. After a few seconds of silence, the small day broke out from the end of the Central Avenue, and instantly detonated the whole scene.

The concept of "city by you" has been upgraded again this season. Lee encourages more young people to embrace urban life, find their playground in this cement forest, and release the passion of their own cities.

Therefore, Lee joined hands with the Witches of the Internet to launch a gorgeous photography trip, and the noise will bring their own cameras to record the stories of different cities.

And at the scene, noise has also taught small tricks on the stage. Even if you can't reach the top of the city, you can also make yourself leap over the intercity line through photography. Just like the "photography and shadow" technique adopted in the new season's advertisement, Lee will set off a whole new "shadow" shooting.

Lee, don't be small, passion continues.

Together through a wonderful two-year journey, Ethan Ruan will remain in the Lee stage this season.

Looking back at the common days of Lee and small sky, its motto "Which way is up" has deeply influenced Lee's definition of young culture - real, passionate, unaffected, optimistic and confident.

On the spot, the brand representatives from Lee sent a special custom statue to Xiao Tian. Xiao Tian also readily expressed that Lee had made him see the real cowboy spirit. This cooperation will also become an unforgettable memory.

Despite the short day, Lee's thinking and encouragement to young people and the attitude towards urban life advocated will continue.

Return to the ancients, new experience of freedom

Subsequently, Ethan Ruan led the spring and summer.