Take Stock Of The "Bird" Shoes Brand We Have Been Fascinated With Over The Years.

When you roam in the commercial streets of Chinese cities and villages, when you stroll around China's wholesale market, department stores, stores and city complexes, you will find hundreds of thousands of different kinds of China.

People who make brands know that using differentiated brand strategy is better than product "technology and pressure". But why are some shoe brands willing to put their lives on a "bird"? If we use Sutter's existentialism to interpret, we can only regard "existence is prior to essence".

Existence is truth, and existence is the reason for existence.

So how much is the shoe brand named "bird" in China? Before that, no statistics have been made. Tan Ru, the shoe brand observer of China, has counted for a few hundred.

According to the purpose of naming function, it can be roughly divided into three categories:

One is to remember well.

Daily and concrete birds are best remembered.

This type of "bird" shoes have cuckoo, thrush, Asian bird, God Bird, fragrant bird, honor bird, shy bird, Bluebird, Crazy Bird, mysterious bird, shenbird, sunny bird, Yiyi bird, etc. these "bird" shoes brand follows the easy to read and easy to remember brand naming principle, without much effort, it can make consumers remember.

The two is to echo.

The three is to highlight cultural individuality.

Tan Ru, a footwear brand observer in China, believes that brand naming should try to show "different opinions", and only by brand with unique culture can it be strong and far away.

This type of "bird" shoes are printed with heart bird, slit bird, blue bluebird, step bird, BOSCH bird, lovin bird, fairy bird, angry bird and so on. These "bird" shoes brand follows the principle of respecting the naming of cultural brand, matches the value aesthetic personality of the target customers, and adapts to the consumers' cultural values and potential.

At present, brands like seal bird, rich bird and red fire bird bring back hundreds of millions of yuan of income every year for enterprises.

Why? In fact, every brand has the cultural connotations of every brand, and the brand of "bird" shoes that can bring huge fortune to the mainland and bring huge wealth to enterprises has its own brand story, just like the story of the seal bird brand.

A very good singing bird, because of its beautiful singing, attracting a handsome prince far away, they are deeply in love with each other! God has punished the goddess of the heart for punishment, and has given the goddess a spell: "let her be bare forever, and once she steps to the earth, she will fly away in Oblivion". The goddess will tear away her face all the time and fade away, and the bird will love her master very much. No matter how she can sing beautiful songs, the goddess can not stop crying. The bird sees her owner very sad, and bravely says to the master, "you step on me, and I will be your lifelong shoes, so that you and Prince can live happily." once upon a time, there was a beautiful goddess.

After that, it turned into a pair of beautiful shoes. The goddess found the prince in their life, and their hearts and minds were happy. Every time someone asked what shoes the goddess was wearing, she would respond with an affectionate Name: "India bird".

This pair of shoes brings them freedom and happiness, and she prints them deeply in her heart forever! Forever!