Why Do We Sell Italy Goods?

XX lira, XX Bohr, XX TiNi, XX Ritz...

During the Qingming holiday, in the malls area of many shopping malls in Beijing, the reporters found that most of the men's brands were full of foreign flavor, some were plated directly into Chinese in English, and some were in English for a long time without knowing how to spell them.

Similar "Yang" size can almost account for 8 or more of men's wear counters.

According to the reporter's observation, the middle and top grade brands of malls in malls are mostly claimed from Italy, Britain and France. But looking closely at labels, they are not found in origin, or made in China.

They cost a lot of money and often cost a thousand shirts for a common shirt, and ten thousand yuan for a suit.

A subtle change is that former salesmen often swear to customers that "this dress is produced in Italy."

Now the rule becomes "we are brand clothes of Italy".

"I have been studying in Italy for four years, and I have heard that the brand clothing has not seen many days in the domestic shopping mall. Why do I not see the Italy brand in Italy?" wrote a netizen.

"Many clothing brands are fully run by domestic clothing enterprises, and their production and marketing channels are entirely domestic.

A company with some strength will also register a trademark in Hongkong or abroad. If it does not, it will have a foreign name, which is an open secret in the circle.

Women's clothing is changing so fast that men's wear, especially business men's wear, has a long selling cycle, which leads to the concentration of fake foreign brands in this field.

Business men's clothing is characterized by light style and heavy quality. If you don't claim to be a Italy or French brand, you can't sell it at all. "

A clothing agent told reporters.

Three ways to wear "ocean vest"

From the case of "fake foreign brands" which has been investigated in China, we can see that there are three sources of merchant's "waistcoat": first, there is no foreign background at all, and only by trademark registration, foreign names are misled.

Second, the use of "domestic production, international registration" mode of operation.

For example, flaunt oneself is the brand of Italy, from design, processing to sales, all are completed in a small factory in Guangdong, and Italy has nothing to do with it, only registered trademark in Italy.

"Domestic production, bonded area one day tour" method is slightly more expensive than the first two.

Commodities are produced domestically and then exported to European countries or bonded areas, and then they become imported products.

Of course, the business setbacks will not be wasted, and the value of products will increase by ten times or even more times after the tour.

Dai Sheng Qiao said that these "fake Italy brands" were rampant in the Chinese market, distorting the image of Italy brand, but ultimately harming the interests of Chinese consumers. Chinese consumers used high prices for "deception".

In view of the "pseudo Italy brand" information submitted by Italy, Zhang Zhi Cheng, deputy director of the State Intellectual Property Office Protection Coordination Division, said that China attaches great importance to the protection of intellectual property rights.

In addition to strengthening the enforcement of law enforcement regularly, the "doubles" action against intellectual property rights and counterfeit and shoddy goods is being carried out in depth and has achieved good results.

"Intellectual property rights of Italy and other trading partners will be protected if they comply with Chinese laws."