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Semir Agents: Fierce Battle "Horse" To Success

2012/4/10 12:36:00 107

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In 2000, the regional proxy in Changsha, Hunan was taken away by Ye Chun and his friends. In September 2001, ye Chun couple began to operate Semir brand agents independently.

Over the past five years, Semir clothing in Changsha has grown from one shop to two counters. The market is full of confidence in Semir's market in Changsha. "The policies of our head office are good to us. We intend to develop 24 stores from 40 to 40 this year."

5 years ago, ye Chun, who used to be a mechanical industry, learned of a relative.

agent

The Semir dress has done well in Hengyang. After market investigation, she gave up the machinery and resolutely built the Semir dress Changsha monopoly which never crossed with the machinery.

At the beginning, ye Chun knew nothing about the fashion shop's mode and marketing skills. She started from the shopping guide and stayed in the store for more than ten hours a day, and gradually became familiar with the details of the monopoly.

In this way, constantly expanding and developing, the popularity of Semir monopoly in Changsha has been increasing, and shops are increasing year by year. At the end of last year, Mr. and Mrs. Ye Chun spent about 6000000 in the more than 600 square meters flagship store in Changsha pedestrian street.

Thanks to this achievement, ye Chun owes to a team management team full of cooperation.

Everyone regards Semir as their home and wholeheartedly Semir.

"In Changsha, all over the country.

Leisure clothes

It's really not easy to have a brand name and want to have a Semir in Changsha, "Ye Chun said." since I chose Semir's Changsha regional agent, I would consider Semir as my own business. "

It is understood that in addition to 160 shopping guides, Ye Chun and his wife have a management team of about 20 people.

The logistics department, finance department, store manager, sales department and so on are all available. They also own a more than 2000 square meter warehouse, just like a small company.

Ye Chun attaches great importance to staff training. Apart from giving regular training support to the head office, she also contacts with Changsha poly training company, spending tens of thousands of yuan to provide management training and store manager training for middle managers.

In addition to improving the quality of management personnel, ye Chun often exchanges experience and experience with franchisees in various counties and cities, and gradually improves overall performance.

In addition, in order to open up the popularity of Semir, ye Chun also put advertisements on buses in Changsha, jointly organized activities with universities in Changsha, sponsored or named, and won many college students' loyalty to Semir.

With such excellent sales results, last year, ye Wei was named Semir star by Semir group, and was praised by the head office.

This year is a year in which ye Chun's exhibition has gone up. "With the support of the head office, under the radiation of the flagship store, we intend to double our sales this year."

Ye Chun was very firm. "In the past five years, I have been specializing in Semir.

brand

I have the confidence to rank it in the top three of Hunan casual wear brand.