Entertainment Industry "Pornographic Door" Storm Hits Brand Big Guy

During the lunar new year, the influence of the "pornographic door" incident has rapidly spread from the entertainment circle to the business community.

"Daily economic news" yesterday learned that there have been a lot of online "boycotts" against Edison Chan, Gillian Chung and others, which involve many famous brands such as Pepsi Cola, Semir clothing, Mentholatum cosmetics, EPSON printers, and so on.

In this regard, advertisers choose to remain silent and unwilling to respond too much.

A netizen posting said that TWINS has won the favor of many manufacturers with its pure image, and has invited its endorsement to earn millions of dollars per month.

But A Jiao did not set a healthy example to youngsters, calling for a boycott of A Jiao's endorsement of the product.

It is reported that at present, many forums have accusations of Edison Chan, Gillian Chung and others, claiming that they will "buy" these men and women celebrities advertising endorsement products, "until the above people quit the entertainment circle".

Some "enthusiastic" netizens also list the advertisements recently endorsed by Edison Chan, Gillian Chung and others in the form of text and diagram, and comment on them one by one, saying that they will launch a sale brand action.

Edison Chan's endorsement brands include Pepsi Cola, Samsung Samsung digital camera, JACOB&Co watch, Wansheng dress, CONVERSE shoes, Manhattan credit card, and Beijing fashion department store.

Gillian Chung, who has been popular in entertainment circles in recent years, has participated in endorsement brands including OKWAP mobile phones, Semir clothing, Winpard bags, EPSON printers, Xtep® XTEP sports shoes, ice tea, Adidas sportswear, color zone cosmetics, Mentholatum cosmetics, Beijing Taizi milk, American Johnson vision care products, LG phones and so on.

At present, there is news in the market that in response to the phenomenon of star image damage in the "pornographic door" incident, advertisers who have spoken by A Jiao have rushed to withdraw advertisements.

It is reported that Twins has previously been quietly replaced by a video of Hongkong's official website of Disneyland, which has been confirmed by Hongkong Disneyland spokesman last week.

Some filmmakers are willing to remake the film and delete the fragments of Edison Chan from the new film.

Edison Chan's newly launched Manhattan credit card advertising last month has been cut short.

When Edison Chan and Gillian Chung advertised in the mainland recently, Pepsi Cola, Semir clothing and other brand advertising had a higher pmission rate.

PepsiCo officials told reporters yesterday that they would keep a close watch on the "pornographic door" incident and said they would pay close attention to the development of the incident.

The telephone of Semir clothing planning department and general manager office has been unanswered.

A spokesman for Kangshifu and LG two said that it was necessary to ask the headquarters to respond to the incident.

The head of Adidas China said that Gillian Chung's endorsement of Adidas ads had not been released in the mainland, and this incident had limited damage to Adidas brand formation.

There are also high-profile enterprises to deal with the "pornographic door" incident.

After the birth of love son, Cecilia Cheung quickly signed an endorsement contract with a seven digit income to Wenzhou's home textile enterprise Southern bedding.

The southern bedroom decorations have openly indicated that cooperation with Cecilia Cheung will continue, and that the "celebrity is gossip".

The reporter observed that a motorcycle advertisement previously endorsed by Cecilia Cheung is still playing on some TV stations.

Edison Chan denying the Cowboy brand Levis also said that in 2008, Edison Chan has been confirmed to continue endorsement of Levis, and endorsement prices unchanged.

The emperor also said publicly that A Jiao's experience was counteracted by advertisers' sympathy, and his price was rising. In recent days, he had received many product endorsements, and the conservative estimate that the reward alone had exceeded 10 million yuan.

Maier, chief consultant of the management consulting firm, Zhong Ming, said yesterday that the commercial value of the stars would be different after this event. Edison Chan's commercial value will undoubtedly be reduced. Gillian Chung, Cecilia Cheung and other actresses are likely to win public sympathy in the subsequent development of the incident and the business value is soaring.

Pepsi Cola, Semir clothing and other advertisers should not rush to crisis public relations, so as not to ignite the upper body.

It is alleged that in this case, the popularity of Edison Chan and others will be greatly improved. However, its popularity with the public and its compatibility with the products before endorsement will be greatly affected.

If Gillian Chung and Cecilia Cheung used the "jade girl image" to get many endorsement advertisements such as drinks, food and other fast moving consumer goods, the number of such advertisements will definitely decrease in the future.

Instead of excluding some of the new products that are in urgent need of popularity, they will flock to these people to endorse them and seek the effect of the market being opened in a short time.

According to Mr Chung, from the experience of foreign countries, advertisers generally stand on the side of stars when there are deviations in the behavior of celebrity endorsements.

When the behavior of the celebrity endorsement star has touched the bottom line of social morality, advertisers will resolutely terminate the contract, draw a clear line, and even fiercely condemn the immoral behavior of the endorsement star.

Therefore, Pepsi Cola, Semir clothing and other enterprises are still waiting to be done. When the incident is completely clear and the direction of public opinion is basically the same, then make the most suitable business interests of their own interests.

In January 27th, someone uploaded the first indecent photo of Edison Chan and Gillian Chung (A Jiao) in the adult map area of "Hongkong discussion area".

At the same time, another forum member immediately uploaded A Jiao's weekday photos to compare the authenticity of the photos.

It wasn't long before some netizens searched the Internet for a short film with Edison Chan's room, which was similar to the background of the indecent photo.

That night, someone in the "Hongkong discussion area", spoke in English, claiming to have seen the indecent photo, and said that Edison Chan had repaired his laptop to make the picture leak.

In the afternoon of January 28th, second online photos of Edison Chan and another gossip girl Bobo Chan were indecent.

On the morning of 29, third suspected photos of Cecilia Cheung appeared on the Internet. On the same afternoon, netizens claiming to be "EdisonChen" released four links linked to the first photograph.

At the same time, some netizens claim that these photos are from a short film and are ready to upload the video.

On the same day, another picture of Cecilia Cheung's indecent photos circulated on the Internet.

By the early morning of 30, a new photo of Edison Chan and A Jiao had been heard. At 1:30 in the morning, two suspected photos of Cecilia Cheung's uniform were uploaded to the Internet.

Then, A Jiao's Royal Entertainment Group artiste Management Department filed with the police and issued a solemn statement, denouncing the lawless elements to make use of the technology of shifting flowers to create and spread A Jiao's pornographic photos.

Edison Chan, another client of the incident, also issued a statement through his lawyer, strongly accusing the act and reserved the right to investigate the law.

In February 2nd, Edison Chan responded to the photo scandal on blog, "this is not a game is my life".

After the Spring Festival, there were hundreds of Edison Chan and other female celebrities.

The women involved in the exposure include MaggieQ, Joey Yung, Niki Chow, Cecilia Cheung, Rosanne, Elva Hsiao, Xie Kaishan, Jolin, Gillian Chung, Gillian Chung, etc.

In February 11th, A Jiao made his first appearance in response to the scandal of "pornographic door" incident, calling himself stupid and naive.

In February 13th, netizens posted a call to boycott the products of the advertising stars of the stars.