Jordan Sued Jordan For Sporting Price Exposure &Nbsp; Flying Man Offered 50 Million Claims.

Shanghai second intermediate court announces acceptance of American basketball stars

Regarding this, the reporter confirmed the lawsuit request to Michael Jordan and Jordan sports respectively, but both the original and defendant did not make a positive response to the above specific amount.

Among them, Hou Lidong, manager of Sports Public Relations Department of Jordan, told reporters: "we have hired a lawyer after receiving the notice from the court. At present, the lawyer is studying the case. Our work is mainly to cooperate with the lawyer.

The plaintiff's specific claim is not yet clear.

Meanwhile, a spokesman for Michael Jordan's legal adviser also told reporters in a written reply: "the appeal of this lawsuit is a matter of principle, not money.

Jordan sports used Michael's name and identity to engage in business activities and benefit from it, which caused damage to Michael's personal interests.

Michael did not sue the court for compensation.

He demanded that the act of abusing his name and identity immediately cease and let Chinese consumers know that he has nothing to do with Jordan sports. "

Before that, Michael Jordan said in a statement, "the purpose of this lawsuit is not to lie in.

Although both sides have avoided the sensitive object of litigation, apart from the legality of Jordan's brand, the object of litigation is undoubtedly one of the focuses of many investors.

Xu Wanhui, senior partner of Dacheng Law Firm, lawyer, said: "50 million yuan for a case of name right, the target amount is relatively high.

Generally speaking, when the plaintiff determines the amount of the claim, the plaintiff may refer to the amount of money the defendant has made because of the alleged infringement.

However, at present, the relevant laws and regulations such as the general principles of the civil law do not stipulate the calculation method of the amount of compensation for the loss of name rights.

The reporter consulted Jordan sports.

Xu Wanhui told reporters: "in such cases, the plaintiff wants to prove that the defendant's profits from the infringement of his right to name is more difficult.

Moreover, for such cases, the discretion of the court is relatively large, even if the infringement is established, the specific amount of judgment may also have a big gap with the plaintiff's demands.

[legal terms]

The right to name is a kind of personality right that citizens enjoy according to law, deciding, using, changing their names and asking others to respect their names.

The object of protection of name right is the name of the obligee.

Name is not limited to the official registration of citizens in the household registration office.