2012 "Big Wave Cup" Chinese Women'S Costume Design Competition Held In July

Following the successful launching of the 2011 big wave cup Chinese women's costume design competition in Shenzhen, the 2012 big wave cup Chinese women's costume design competition has arrived again in the new year.

The purpose of this competition is to discover and excavate Chinese original women's costume design talents, demonstrate the strength of Chinese original design, promote the adjustment and upgrading of Shenzhen women's clothing and even the Chinese women's clothing industry, and pform to the creative oriented knowledge intensive creative culture industry.

At present, the 2012 "big wave Cup" women's dress design competition has been fully activated.

2012 "big wave Cup" women's wear

The theme of "intensivism" is based on the process of industrial pformation.

In 2012, for China's clothing industry, "internal and external troubles" is an indisputable fact. The world economy is facing a series of difficulties, resulting in the foreign trade of clothing blocked.

However, a series of "internal worries" such as high cotton prices, high labor costs, rising terminal prices and increasing inventories have also made Chinese garment enterprises face great challenges.

China's textile and apparel industry is facing a new pformation from manufacturing to innovation.

This pformation requires a process to explore how to better integrate design innovation, creativity and traditional manufacturing.

As a designer, we should combine creativity with intensive production to achieve "careful calculation, intensive cultivation and excellence". We should combine creativity with production, adapt to the rational use of resources in the global economy, highlight the marketization of creativity, realize the best combination of design innovation, creative and brand resources and market resources, and provide consumers with cost-effective innovative clothing.

This is also the intention of this competition theme "intensive East".

The competition encourages participants to focus on the theme of "intensive East" as much as possible to show their unique perspective and creative design concept, and at the same time, to reflect the international trend of 2013 spring and summer, original works and design innovation, and design works should have commercial value and market potential.

Shenzhen women's wear is an outstanding representative of Chinese women's wear. "Watching women's clothing and going to Shenzhen" has become a common understanding in the industry. Since the last century 80s, the garment industry in Hongkong has shifted to Shenzhen. After more than 30 years of development, Shenzhen has become the largest production base of women's clothing brand in China.

Shenzhen garment industry has completed the industry from export processing to independent brand, from traditional industries to fashion and creative industries in a very short time.

"Shenzhen garment industry gathering base" is an important milestone in the development of Shenzhen's garment industry.

Shenzhen garment industry gathering base covers a total area of 1 million 461 thousand and 200 square meters, of which the first phase of land is 1 million 88 thousand and 800 square meters, and has developed 837 thousand and 800 square meters of land area.

At present, 23 brands of garment enterprises have been introduced and nearly ten have started construction. All of them are well-known brand enterprises which have great influence in China. The Shenzhen garment industry base will become a modern manufacturing base and a green manufacturing demonstration base integrating production, learning, research, business and trade association management. It will become the "fashion Silicon Valley" of Shenzhen and even the whole nation's clothing industry, famous enterprises and supporting industries.

In 2012, although the development environment of the entire garment industry is not optimistic, it is also a year full of opportunities.

This year is the key point for the 12th Five-Year plan to call for the pformation and upgrading of enterprises. Therefore, the organizers of this competition also hope to take this opportunity to explore more excellent fashion designers, bring the latest creative design to Shenzhen's garment industry cluster and even the Chinese garment industry, and attract more professional clothing talents to join the Shenzhen garment industry gathering base, thus becoming a boost force in the pformation and upgrading to the "fashion and creative industry" road.