Low Price Foreign Trade Clothing Entered The Mainland Market In Large Numbers, &Nbsp;

Consumers who have recently visited department stores generally feel that the price of brand clothing has gone up. There are consumers, shopping malls. clothing The price is too ridiculous. Some of the costumes are catching up with the price of the international price. But at the same time, in supermarkets and wholesale markets, clothing is obviously oversupplied, and some foreign trade collections and tail goods markets even appear in the market of "five yuan" and "cabbage price" clothing. In the clothing market, the clothing industry is showing that the stronger the stronger, the weaker the weaker, the more concentrated resources are to the dominant enterprises.

Clothing pricing in supermarkets is out of line.

The grass grows in April. It's time for a good season. But people who love beauty will find that the cost of replacing new clothes this spring is a bit high. Located in Fangzhuang, Beijing, you should be a middle and low end department store for wage earners. The costumes of GUI you mall are mostly domestic brands, but the price of clothing is also very expensive. When the women's windbreaker is in season, the quality of pure cotton is 2000 yuan RMB, and the pure wool sweater is more than 1000 yuan, and the new summer dress is more than 2000 yuan. In a slightly upscale department store, a Chinese suit sells for nearly $10000, and the shirt costs more than 3000 yuan, almost the same as that of the world famous brand clothing.

As for the continuous rise of clothing prices, the reason for some shopping guide and garment enterprises is the rising cost, which is the rise of raw material costs, labor costs and other comprehensive costs. However, the author believes that this is only the beginning of the rise in brand clothing prices and the acquisition of high profits. The rise in cost is not enough to justify the continued rise in clothing prices in recent years.

From March 29th to 31st, China International Spin The yarn (Chun Xia) exhibition was held in Beijing. Reporters learned at the exhibition that the prices of fibers and yarns as the most advanced textiles and garments were much lower than those in the second half of 2009 and the first half of 2010. In 2011, cotton prices fluctuated sharply, and cotton prices rose to 34000 yuan per ton in February. In March, they began to fall all the way, and even fell to about 20000 yuan per ton recently. Cotton has fallen to cotton yarn. Wei Qiao textile Limited by Share Ltd is the largest cotton spinning manufacturer in the world. The company's staff told reporters at the yarn exhibition that the price of cotton yarn has been down this year after last year's boom. The decline is quite similar to that of cotton prices. In addition to the drop in cotton yarn prices, the reporters also learned at the yarn exhibition that functional bamboo fibers such as Tianzhu and modal were popular in recent years, and prices also declined due to wide market applications.

The yarn price of textile and clothing has declined, and the price of fabrics has declined. From the eighteenth China international textile fabrics and Accessories Expo held in Beijing in from March 28th to 30th, the reporter learned that the slowdown in economic growth has an impact on the textile industry. Many enterprises have reflected that the bargaining power of fabric companies has been significantly weakened in the market, and the average price of conventional varieties has dropped by nearly 10% to 20% over the same period.

But terminal clothing is especially important. Department Store In the past few years, when the price of raw materials increased, the price of clothing was rising.

Foreign trade clothing enters the domestic market at a low price

In contrast to the high price of clothing in department stores, the price of clothing in supermarkets has declined this year. Reporters at the Carrefour supermarket in Shuangjing, Beijing, saw a cotton shirt priced at 49 yuan, flannel shirt priced at 19 yuan and a cotton T-shirt priced at 69 yuan. Such prices are only 1/10 of the prices of similar products in department stores. {page_break}

And some foreign trade sets and tail goods market clothing prices lower. According to relevant media reports, Beijing Tian Ze Hui Bridge shopping mall near the city, shopping malls are everywhere "five yuan", "ten yuan one" big sale.

Besides the tail cargo market, this year's "foreign trade fair" exhibition in Beijing is also much denser than in previous years. These foreign trade garments originally sold abroad are basically 88% off sale items, and their designs are quite novel.

Foreign trade clothing is pouring into the domestic market, and the selling price is very low. This is caused by the difficulty of "order shifting" in China's clothing export in recent years. According to the analysis of relevant personages of China clothing association, in 2011, the cost of Chinese garment manufacturing continued to rise sharply, and domestic raw materials such as cotton and other raw materials prices fluctuated greatly. The quality of raw materials, prices, delivery dates and other factors were frequent. As well as the superposition of factors such as the competitive power of the international processing industry, the spanfer of orders to other countries was concentrated.

Foreign export orders have been cancelled, and some foreign trade clothes have to be sold in the domestic market. Foreign trade enterprises do not have proper sales channels in the domestic market, so they have to sell at low prices in some exhibitions and stock markets.

Don't let the excessive price increase affect consumption power.

The garment industry suffering from the low end manufacturing industry has been vigorously spanforming in recent years, enhancing the added value of products and taking the road of brand development. This direction is worth affirming. But upgrading the added value and taking the road of brand does not mean that the price of goods is simply raised, nor can it affect the consumption power that is hard to cultivate because of the excessive price increase.

From the current situation, some domestic development time is not long. Brand clothing There is indeed a suspicion of profiteering. UTA manager Yang Da Yun recently revealed at a fashion brand promotion conference that the gross profit margin of a woman's clothing brand was as high as 81%, and that the net profit of a sportswear brand was 40% after tax. He also revealed that foreign investment banks are very optimistic about Chinese garment enterprises because of higher profits.

Some garment enterprises are confident that the price increase is a common phenomenon and will not cause the loss of consumer groups. But in fact, the excessive price increase has affected the overall sales of clothing.

According to statistics, the total retail sales of consumer goods in 2011 totaled 183919 billion yuan, an increase of 17.1% over the same period last year. In the retail sales of Enterprises above Designated Size, the retail sales of clothing amounted to 571 billion 270 million yuan, an increase of 25.1% over the same period last year, and the growth rate was much higher than that of social consumer goods retail sales and domestic GDP growth. However, from January 2012 to February, the total retail sales of 100 large retail enterprises nationwide increased by 6.1%, a record low, and the total volume of retail sales dropped by 4.23% year-on-year. Some analysts believe that excessive clothing prices inhibit terminal demand is one of the important reasons.

This year, Lining, Anta and other domestic sporting goods brands showed signs of slow growth, and their share prices also plummeted. Insiders clearly pointed out that "excessive price rises" is an important reason for the collective slowdown of sports brand growth. Because after the promotion of China's sporting goods brand price, the Chinese market with a single piece of less than 250 yuan has lost almost all the competitiveness of its local brands.