Clothing Accumulated By Culture

For a long time, when we talk about clothes, talk about design and talk about fashion, we are talking about how to show ourselves more beautifully.

We are talking about the pursuit of beauty in our hearts.

Sometimes we like a dress, one.

When you come into contact with something you don't understand, it may have certain characteristics or beauty to attract you.

You may have the curiosity and the desire to explore.

But how to view this strange thing is gradually established in the process of exploration.

In terms of clothing, there are usually two ways to explore: brand self promotion and word of mouth.

Judging from these two points through their own understanding, there will be a general standard and expectation.

According to this idea, you can think of the world's most sought after cards. How do you know them? You can't even remember when and where you first heard the words "Armani", "Dior" and "Chanel". You probably haven't owned such a dress, or even stepped into these gorgeous shops, but this does not prevent you from accepting such views. "This is luxury, these are the best and should be worth having."

Why? That's what it is.

I usually divide the fashion brand culture into two worlds, the old world, such as "Burberry", a typical classical fashion brand.

I don't mean that Burberry's design is classical, but that its brand culture has a historical accumulation.

The new world, such as "Alexander McQueen", has not been established for a long time, but it relies on its strong personal style to set up its brand quickly.

It is undeniable that British traditional culture endows Burberry with the connotation that Burberry has become the British standard.

Even Alexander McQueen is also an anti tradition manifestation after the influence of British traditional culture. It also injected new blood into Britain.

Therefore, I think the cultural foundation of fashion lies in the culture of a country and a nation.

Why hasn't China's 5000 years of cultural accumulation been well integrated into modern fashions?

On one occasion, I went to the United States to investigate the jeans style of the western part of the United States, and accidentally came into contact with some Indian style designs.

These are called Navajo Print by local people, because Navajo is the largest branch of aboriginal tribes in Indian, and later the local people named almost all Indian related things under the name of this tribe.

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Although the clothes I saw are exceptionally beautiful, the process of wool weaving is definitely the top one, but there is a kind of unspoken feeling that makes me feel that this is just a collection and accumulation of Indian elements. The aura of these clothes is scattered, and it can not coagulate in the air.

Maybe the designers are not Indians, or they just catch some superficial things instead of understanding the essence of Indian culture.

At that time, I thought of Chinese style, coloured drawing, blue and white porcelain, Peking Opera mask and Chinese knot all over the world.

I can't say what's wrong with those clothes. They are beautiful and the elements used are ingenious.

But you know, among the many beautiful girls, the most temperament and connotation are more and more people's attention.

Clothing is also like temperament, connotation, cultural foundation.

This is why Lang Shining's brush painting can only be likeness, but can not reach a higher level.

Gianni Versace has a deep impression on me. "It is Italy's bold and elegant accomplishments of VERSACE."

The first thing people think of modern fashion is Italy and France.

There are some key words that remind you very naturally of these countries or cities, bold and unconstrained -- Italy, romance - France, freedom - the United States, rigor - Germany, gentry - Britain...

Now, we have to re examine ourselves, and ask ourselves, what are the key words in China? In fact, for a long time, some of my colleagues and I have been considering these problems. Are our clothing characteristics well reflected in our culture today? Do we just stay in the same spirit?

We do

As a fashion designer in China, I hope to bring the true meaning of Chinese culture to the world and let all the people in the world appreciate and understand it.