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Fankai Autumn New Product Conference Successfully Concluded

2012/4/17 20:01:00 23

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Autumn Dress Fan Kai Autumn Dress New Product Release

March 22, 2012 -25, fan Kai Fankai2012 autumn new product conference held in Garden Hotel, Guangzhou. Women's wear The design team led by Han Zenghui, the founder, was inspired by the painting of Tiffany Calder Kingston, a new Australian artist. She used the artistic expression of raw materials and the near natural environment as the source of creation to rebuild the organic and environment-friendly way of life.

On the long stretches, the trend of autumn 2012 is released and can not be missed. fashion The feast is splendid. Integrating the most original and original designers in the mainland, FANKAI's autumn new products are on the stage at the stage of T, with keen tactile touch and judgement, rich cutting elements and strong visual impact. This gives the costumes the unique artistic sense of the season. With the expectation of the pious care of the earth environment and the harvest of natural beauty, it is the main theme of creation, the fascination of natural materials, and the profound meaning of the earth color gamut and fabric texture in fashion cutting and detailed scrutiny. Restoring ancient ways With the romantic spirit and the spirit of free breathing, the wearer feels the original and simple nature of life. Like a painter's colorful spiritual journey, we are looking for an urban pastoral life returning to nature.

Company profile

FANKAI, born in the Northern French town in nineteenth Century, was founded by hand-made and unique personal style. After more than a century of efforts, it expanded from France to Britain, northern Europe and even the world.

In 2007, in order to transfer the production center to China and vigorously expand its global business in the Asia Pacific region, FANKAI Vic headquarters authorized the signing of the cooperation agreement with Guangzhou Yi Yun Garments Co., Ltd., which is fully authorized by Guangzhou Yi Yun Garments Co., Ltd. and is responsible for the sales and marketing development of FANKAI van Kay's subordinate brands in Greater China.

The origin and concept of FANKAI brand

The design concept from Paris is concise. handsome It is our pursuit. In everyday creation, we constantly inspire potential inspiration through open vision and keen insight. Here, FANKAI is defined as a mode of life. There are many ideals and discoveries hidden under the random appearance. It is precisely because of this concept that we have been pursuing. Discover and try, pursue new trials and experience changes brought about by changes.

Brand style

Handsome, self advocating, simple and clear, real wear, new concept leisure fashion brand. Fan Kai terminal store adopts international standard design and decoration. The layout of the shop fully meets the psychological needs and consumption behavior of customers. At the same time, it takes into account the features of the handsome, self advocating and simple and clear product, making the design of the shop more rational and humanized, which implies the internationalization of the brand. Each shop terminal product is specifically guided by professionals according to the store's local and local consumption culture, so that the shop's image is novel and unique with distinctive style characteristics.