From "Think" To "Do" &Nbsp; Clothing Industry Only Depends On Brand Survival.

"Now has come to the era of brand survival."

Garment production enterprises are not new, but they haven't received much attention before.

Only after the global financial crisis, because of the shrinking market in Europe and America, manufacturers are more eager to join the ranks of brand management.

Unfortunately, the way of brand development of manufacturing enterprises is often difficult, even if a lot of manpower and material resources are invested, it has little effect.

What is the reason? This problem has caused widespread concern and active discussion in the industry.

Dr. Wang Xiangsheng has been working at home and abroad.

China's clothing industry has a very unique development process: after 20 years of rapid development, it has made rapid progress in the field of local scale manufacturing and global processing trade, and has quickly established the strong position of the global garment center.

However, with the increasing complexity of the world economic situation, the processing trade of simple production has gradually revealed its disadvantages. Therefore, building the brand of China's garment industry has become the consensus and development trend of the whole industry.

In the past more than 10 years, we are very pleased to see that domestic apparel operators gradually enhance their awareness of brand management. Most enterprises have the idea of making brands, and some companies even invest heavily in designing funds.

After the financial turmoil, the purchasing power of people in Europe and America has declined, and the export market has shrunk. Coupled with the appreciation of the renminbi, it has made a great impact on China's export products. Exports alone have been hard to survive. In recent years, domestic production costs have been continuously raised, so that the advantages of foreign trade processing factories to win at low prices have been completely lost, and the era of export profits has gone for ever, and the potential of domestic market is huge.

With the rapid development of China's economy and the continuous improvement of people's living standards, coupled with the support of domestic policies, China has become the largest and most prosperous market in the world.

In recent years, many foreign brands are actively taking advantage of the domestic market. Domestic companies obviously have no reason to abandon the domestic market, but choose to wait in the European and American markets. The improvement of Chinese brand awareness provides a broad market space for brand products.

With the increasing quality of life and purchasing power of Chinese people, the demand for clothing has increased from basic material needs to spiritual needs.

Clothing products represent a symbol of personal identity and personal taste, playing different roles on different occasions and different requirements for clothing.

The brand image is particularly important here. The clothing brand represents a person's status, identity, personal taste, values and life philosophy.

Here is a very simple example: at present, the domestic uniforms market is gradually thriving and mature. In the past, most of the subdued tenders were won at low prices, and now the uniform production scope has been enlarged.

In short, the financial turmoil has changed the global economic structure. China's economic situation has narrowed the gap with the developed countries in Europe and the United States, and has also lost the advantage of low cost in the processing industry.

In this environment, garment processing enterprises take the brand road to become an inevitable trend of development.

The profit margins of the processing industry are getting smaller and smaller. Therefore, it is necessary to turn from processing fees to brand value-added so as to adapt to the future survival and development.

From the above four aspects can be fully explained that now has come to the brand must survive.