Beckham Design + Endorsement &Nbsp; &Nbsp; Try To Win The Hearts Of Women.

"We are always fascinated by a hidden secret touch.

For close clothing, the feeling of close to the skin can never be replaced by the outer clothes that are responsible for swinging.

For many men, underwear is a small dress, but it is related to the class and taste of the top priority.

Beckham H&M advertising provoked controversy over UK advertising authority approval

Related complaints

"David Beckham is out of underwear again! And this is a H&M with the approachable man!" as soon as the news came out of WWD, it was broadcast to every corner of the network like the seeds of spring.

On Twitter, he even began to discuss how much Beckham can reveal and what he can't show in this poster.

Though it is accurate, this time Beckham introduced a series of underwear series, including underwear, underwear, vest, home clothes and so on.

But who cares about the way he wears a large family uniform?

Sure enough, in the poster launched for this series, Beckham is almost naked.

Beckham designed his own endorsement.

However, for the same woman, the daughter of Calvin Klein is obviously much more unfortunate.

In a magazine interview, Calvin Klein's daughter complained publicly about her father's presence.

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The first day sales of female fans are most enthusiastic.

At the end of the message, WWD commented: "Beckham sells underwear with H&M, selling mainly the body, then the dream, and the product itself is not so attractive."

In fact, most of the women who love Beckham underwear are women. According to the feedback of H&M salesmen, most of the sales on the first day were bought by Beckham's underwear. The huge posters played a decisive role in the store. Some even asked for posters or more shopping bags with posters.

But this set is obviously not able to convince all men, men's star body and angular faces, obviously can not become a reason for all men to pay for a 200 yuan underwear.

A group of male netizens on the Internet, who themselves mocked as "male cock silk", openly boycotted the men's underwear for celebrity endorsements. In their logic, "wearing Beckham's underwear is obviously not equivalent to having the same figure as Beckham". They only buy dozens of dollars and a dozen supermarket goods.

As the opposite of their image, "Gao Shuai Fu" is the group of hundreds of hundred people buying underwear.

Class male underwear is identified as a status symbol.

What's interesting is that the theory is

According to the British underwear brand survey, British women spend 21 thousand pounds on underwear during their lifetime, while men spend only 1200 pounds.

"Men rarely complain about their choice of underwear," a spokesman for a lingerie brand said. "Many people recognize a brand and style for a lifetime."

In fact, men can't blame men. In modern civilization, men's choice of underwear is far less than that of men's clothing.

The triangular panties were born in 1930s, and the shorts with maximum exposure to the body have an unprecedented sense of fit. The Y front cardigan is an epoch-making design.

In the past 3 months, the triangular underwear sold 30 thousand in the US, and the "Jockey" brand produced by the US Cooper and Sons company was in short supply. They sent their underwear to the shopping malls around the United States.

On the other hand, almost at the same time, the boxer shorts, the originate of the four angle trousers, is also born, which has a deep connection with the underwear "drawers" that has been wrapped in thighs since ancient times.

The Boxer Shorts combine the advantages of the briefs with the short panties, that is, while preserving the shorts, pform the crotch design, vertically cut the bowl type and add the opening.

Of course, the trouser legs are also tightened up, wrapped on legs and close to the body, which are both convenient and comfortable.

However, the polarization of underwear has led men to have an inclination towards this little dress for the first time.

At least now, the boxer underpants in the flat have gained the upper hand. This kind of underwear has become the favorite of yuppie once it has been launched. They take the underwear with low waist jeans and inadvertently show their bright colored underpants. Of course, the most popular is the color bar series of Paul Smith, which is the ultimate outfit of the male "Sao Sao" with Paul Smith designed jacket with a conservative color and lined with colored stripes.

Male stars endorse underwear show body

Nowadays, in the male stars who are selling hard to emphasize the strong body, such as Beckham and Swedish pop star Ljungberg, who also launch underwear brand, they all think that plain underwear is their favorite. Even in the latest series of Beckham's latest sale with H&M, even a "lengthened" version of plain underwear is even promoted, and it is claimed that "this is one of Vitoria's favorite".

So what are the people wearing triangle underwear now? According to the British magazine GQ, there are two kinds of men in Y triangle underwear: one is a successful middle-aged person who has only three requirements for clothing, covering up, keeping warm and dressing on TV appropriately. They are too busy to pay attention to those fashionable styles, and there are more than 20 types of young men who are willing to display their strong body to the maximum extent, while the triangular underwear does not prevent them from wearing their beloved tight jeans.

It is said that hundreds of years ago, King Henry VIII invented the method of filling cloth in the folds of girdle trousers, which quickly became a trend of masculinity.

Because the underwear was designed as a hypertrophy profile, it would be very difficult to fill the "grand" effect. Therefore, someone designed a small pocket for the front of the underpants specially for the men with this preference.

At first, it was mainly cotton. Later, as the bag grew bigger, some people began to fill coins inside to increase visual effects.