China'S Footwear Industry Wants To Remove The "Tinted Glasses" Worn.
China's leather and shoemaking industry is an important part of China's economic market and an important symbol of China's development of characteristic economy.
According to incomplete statistics, every 12 people in the world wear
leather shoes
One of them is made in China, and China's leather shoes industry is an important position in the present era.
In the face of such a big economic market in the world, the foreign trade of China's leather and footwear industry is not smooth sailing. It faces many problems, many of which come from the "homogenization" of products.
China is a big producer of leather shoes and a big brand poor country.
As early as 2000, China's leather footwear industry began to show the lack of local brands, especially after China formally joined the WTO in 2001.
China's leather shoes products show unprecedented weakness in the international market.
Affected by the different economic markets, industries, policies and standards all over the world, China's leather shoes export products show mixed and mixed phenomena in quality, performance, function and other fields.
For China, a developing country with rapid development, the lack of brand is not terrible. "Product homogenization" is a fatal problem.
The Spanish shoe burning incident in 2004 opened a page in the history of China's leather shoes industry.
In September 16, 2004,
Spain
A large number of Elche local businessmen took people to the streets for demonstrations and caused riots.
In the riots, some people not only set up roadblocks, destroyed public property, but also forced to break into Chinese companies in the locals.
After failing to succeed, the riot crowd stopped a Chinese businessman's shoe truck and poured out all the shoes on the car and set it on fire.
This is the "9.16 Spanish shoe burning incident" that has caused a sensation all over the world.
So far, the Spanish shoe burning incident has been in the past 8 years, and whenever it is mentioned, it will still be remembered vividly.
This incident has a profound impact on China's leather and footwear industry.
Although the incident is a heavy blow to China's leather footwear industry, it will always remind and encourage Chinese enterprises to keep forging ahead, and also tell the production enterprises a reason: only by continuous innovation and development, can we make high-quality and special products to be based on the world.
In fact, every Chinese shoemaking company is deeply aware that "shoemaking incident" is not only a simple control of China's leather shoes products in the international market, but the world is losing confidence in China's leather shoes.
The EU imposed anti-dumping duties on imported leather shoes in 2004, which is a heavy blow to China's leather and footwear industry.
According to statistics, China is the most anti dumping measure among WTO members.
From 1995 to the first half of 2005, there were 2743 anti-dumping measures in the world, of which 434 were Chinese goods, accounting for 16%.
Effective statistics in 2007 showed that 1 of the 7 anti-dumping and trade relief cases in the world were targeted at China, and China lost $40 billion in trade volume every year.
Historical experience warned us that "backwardness will be beaten."
Act as
Leatherwear
Only by constantly enhancing the quality of products can the shoe making enterprises win the market by constantly innovating.
At present, how to scientifically cope with the problem of "homogenization" of products, how to adhere to the sustainable development strategy, how to enhance product characteristics, and create the development goals of Chinese famous brands has become a guide for manufacturers in various parts of China.
In 2011, China's leather footwear industry ushered in a new revolution. In March 31, 2011, the European Union announced the cancellation of anti-dumping duties on imported leather shoes to China.
Over the past 7 years, China's leather footwear industry has upgraded from "made in China" to "made in China", from the lack of brand to the full range of styles, from single product production to brand composite integrated marketing. A large number of Chinese local brands have sprung up. These brands have not only reclaimed the international market, but also enriched the domestic market, establishing a "safe consumption" fortress for the common people, laying the foundation for the healthy and sustainable development of China's leather and footwear industry and returning to the international market.
The third best selection of leather and shoemaking industry held by Huicong net can witness these excellent star enterprises in the upstream and downstream industries of China's leather and footwear industry.
This is the largest industry with the largest number of participants and the most influential industry in leather shoes industry in China.
In September 6, 2011, with the older generation of leather industry experts, known as "China leather industry science and technology leader" Wen Zhu, led by China Leather Engineering Research Institute, Yang Chengjie, President of leather Leather Research Institute, Qi Xiaoxia, the national footwear Standards Committee, and Haining leather China city director general and so on, China's leather industry renowned experts and scholars gathered together to discuss the development of leather shoes industry in recent years.
This is an industry conference with a "cross era" significance in China's leather and footwear industry.
In the third leather shoes industry selection conference, more and more new industry forces emerged. They have excellent quality and excellent brand.
They make shoes, shoes, shoes, or leather, leather machines, leather chemicals, synthetic leather, artificial leather, etc.
As the saying goes, "Wen Dao has its own order."
They opened up this new industry in the new era, and succeeded in winning the market through unremitting efforts, becoming the flagship of their customers' hearts. They quietly took up the great revival mission of revitalizing China's leather shoes industry.
This is an industry conference with important historical significance.
Looking back on the past few years, China's leather and footwear industry has chosen to practice behind closed doors in order to take off the international "colored glasses".
They are steady and steady in quality and solid in brand.
As the saying goes, "ten years Hedong, ten years Hexi."
They only spent 7 years to reshape the great prestige of China's leather and shoemaking industry in the world. These contributions come from all leather shoe making enterprises that are striving for the first place, and excellent dealers in leather shoes industry from all over the country.
Professor Shi Bi, director of the National Engineering Laboratory of tannery cleaner technology, Sichuan University and the Chinese Academy of engineering, said at the top ten prize presentation ceremony that the event is of great historic significance to the development of China's leather and footwear industry.
On the one hand, carrying forward and commending outstanding enterprises and excellent talents can set up the right development direction for the industry in a timely manner, set up the brand image of the industry and the visibility of the enterprises, and actively promote the development of the industry, so that the world can learn about the famous enterprises and brands of the national leather industry at the first time, understand the current development of the industry, learn the ideas of the leading enterprises, and promote the healthy development of the industry.
On the other hand, through the selection meeting, China's leather and footwear industry has launched more high-quality brands, contributing to the development of China's leather shoes industry chain.
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