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2012 New Autumn And Winter New Products Released In Chengdu

2012/4/17 9:02:00 32

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In April 10, 2012, Chengdu, China, under the eyes of many people, " Image Italy "(IMPRESS ITALIAN VOGUE) -- sunny 2012 Autumn and winter series The conference was unveiled. Xu Qiming, general manager Zhang Bingliang, deputy general manager, deputy Generali, Liu Mingjiang, and more than 1600 dealers from all over the country have witnessed a distinctive fashion show and took the lead in appreciating the fashion charm of the latest season of "Italy customs".

Mr. Xu Qiming, chairman of the Council, delivered a speech at the conference.

As the initiator of the global business men's clothing, he has been committed to the dissemination and development of "business culture" in China, providing a systematic dress scheme for the various occasions and situations that the elite people encounter in business trips. A "you all the way", let Jacky Cheung enjoy Chinese language and music. In 2008, he signed the Chinese singing "singer" Jacky Cheung as the brand image spokesperson. As China's first men's clothing enterprise listed on the IPO of the New York Stock Exchange, Xu Qiming, chairman of the company, said: "China's men's clothing industry is facing the danger of homogenization. The future competition will be the comprehensive competition of brand and service. In 2012, he will strive for differentiated management through shaping effective terminal profit mode, not only to bring more enjoyment to consumers, but also to provide new ideas for the men's clothing industry to optimize the industrial chain and change the terminal mode through training terminal professionals and integrating distributors resources. Page_break

Xu Qiming, chairman of the board of directors, said that in 2012, he would focus on building a new product development process, branding the business culture, creating a sustainable talent training mechanism, constantly absorbing the high-end management talents with international vision, upgrading the service level of the service and upgrading the value of the products of the company, thus shaping and upgrading the core competitiveness of the company and ending the current situation of extensive competition.

Mr. Zhang Bingliang, general manager of the company

According to Mr. Zhang Bingliang, general manager of the company, with the rapid development of commercial development and technological progress in modern society, the future commercial channels must be wider and wider. E-commerce is also one of the strategic strategic options considered by the development of Siya. In view of the problems facing us, the general manager of Zhang Bingliang thinks that the effective combination of e-commerce and traditional shops is the biggest problem that restricts its development. In the apparel industry management mode, agent resources and franchisee resources have always been the two main forces in the development of garment industry. Channel terminals have always been the battleground of men's clothing enterprises. In 2011, he formed strategic partners with well-known management institutions such as Sino - foreign and international research institute and Zhong Xu education group, to build up effective management team and make full use of efficient marketing services to enrich their marketing team growth. In 2012, syenia has formulated a market strategy for actively cultivating terminal markets and intensive end markets. It supports the rapid development of the market of IT in the whole country from the new product development, production logistics, brand marketing, sales management, finance, human resources, and other business chains. {page_break}

In terms of terminal construction, he has signed strategic cooperation with internationally renowned terminal service companies to build up the terminal image of international frontiers, take the terminal upgrading as an opportunity, and strive to create a sophisticated terminal image, service oriented, and deliver the unique visual image and business culture brand of the company.

At present, the core area of Chengdu, Harbin and Zhengzhou has been formed. Chengdu As the center, the southwest plate is radiated; the core area of the Harbin area covers the northeast region; the central region of Zhengzhou covers the Central Plains, and the formation of these three core regions constructs a strong triangular support for the city's strong competition in the men's wear market. While building the three core areas, he also built five strategic regions, namely Nanning, Wuhan, Hangzhou, Beijing and Shenyang, and then spread all over the country.

Dealers visit terminal image store

2012, the company is striding forward. Since its inception, through the constant creation of miracles, she has led the trend of men's clothing in her own unique way, constantly promoting the rapid development of the essence of business culture and fashion industry in China. It is not hard to foresee that with regard to the terminal and the terminal, we will continue to use forward-looking vision and ideas, uphold the spirit of innovation and pursue an excellent attitude, and work together with the distributors nationwide to create the first brand of business men's clothing. {page_break}

Joining in, synenya brand is in line with the international fashion trend to create world-class products. This new series of "image Italy" released by hneia is inspired by the culture of Italy, a fashionable country. It applies skillfully the cultural connotation of Italy's different space and different time to the creation of business travel costumes, and forms a modern spanmission and true reaction to Italy's fashionable life. The 2012 new products of autumn and winter are also used as triggers. The history and culture of Italy are effectively integrated into product design, and the theme is perfectly interpreted from every aspect of fabric selection, color selection and collocation, and application of pattern elements. In 2011, the international top design team was in love. 12 A/W as a trigger point, Italy's history and culture are introduced into this season's product design. It is divided into three main themes: Eternal City, Venice holiday and impression Milan.

The conference site uses 3D projection technology to recreate the architectural style of Italy.

Senior designer of the exhibition

Sunny 2012 Autumn and winter fashion Release