Clothing Brand: The Driving Force For The Development Of Garment Industry

In 2012, the world's three largest economies will face and overcome the challenges that are closely related to them. This makes Chinese clothing brands in a highly variable ecological environment, and perhaps will become another turning point in the development of China's garment industry.

We are in a very complex, interdependent and fast developing world. In 2012, the world's three largest economies will face and overcome the challenges that are closely related to them. This makes Chinese clothing brands in a highly variable ecological environment, and perhaps will become another turning point in the development of China's garment industry.

March 27th -29, Ruyi 2012 China clothing The theme of the forum is "building a Chinese clothing brand under the world pattern", analyzing the changes that are taking place in the global economy, culture, fashion and market, and thinking about the innovative construction of the Chinese clothing brand management concept and system. It brings a high concentration of nutrient solution to the clothing industry. The spirit of fashion design and its future are the topics discussed in this forum.

Russia has a very smart businesswoman. She studied finance, got the MBA certificate, and had a hypermarket in the centre of London. In addition, she built a very good website with a large number of potential customers, and made a perfect market development plan. However, the brand she founded did not succeed.

This is a story told by Jane Rapley, director of the central Saint Martin School of art and design at the 2012 China Fashion Forum. In Rapley's view, the fatal problem of the Russian businesswoman is that she has not defined the core concept of the product in the whole business, and does not know how to express her thoughts through products. And this is the brand's DNA. So for a brand, how to express and pass on its own DNA? Jane Rapley think that designers are the core of the work.

The spirit of design. clothing The design of future discussion is the highlight of this China Fashion Forum. In the three peak dialogue in the afternoon of March 28th, architects Zhang Yonghe and costumes Yamamoto Teruji expressed their understanding of the spirit of design, and the theme of the first parallel meeting on the 29 day is "the future of Chinese fashion design".

"Design is the driving force behind the development of the garment industry. If an enterprise does not have the design as the driving force, the enterprise will not have to do it." On the afternoon parallel theme meeting in March 29th, Zhang Wu, chairman of ACCI's founding international chairman, came to the point. In his view, brand innovation will suffocate. If a designer wants to be a hundred years' brand, he will soon die without design.

However, Zhang Wu's design is not just about clothing design. Shape design, business design, enterprise design, and social value design are all the works that a brand needs to undertake. At present, the "design" of the clothing industry focuses more on "styling design". Zhang Wu believes that the process of selling a well designed garment requires meticulous design.

This view and Beijing Yihua enterprise group president Xia Hua coincides. "Not only is the design of the product, but the design of the service is more important." When Yi began to push the housekeepers service, he was not optimistic about many people. However, Xia Hua believes that every contact point between brand and customer needs to be carefully designed. Trivial matters and details are important for a brand.

"Brand innovation and design breakthrough" is the topic of Zhang Wu's speech. At the end of his speech, he did not forget to emphasize that every brand's success and failure are no accident, but failed enterprises must have no design responsibility. Only by designing can we create more value in the era of high cost. The breakthrough of design is the only way for clothing brand innovation.

From the beginning of the forum's schedule to the end of the forum, I believe that many people have strengthened this judgement: the Chinese clothing forum has undoubtedly become the "crossover" most powerful industry forum. The 2012 China's extraordinary fashion personage winners list, which was announced in March 27th, can be seen.

In addition to Liu Bing, President of Wangfujing department store, Zheng Yi, deputy general manager of Huarun real estate commercial real estate department, and Chen Chun, vice president of real estate business in Ruian, "China was extraordinary in 2012". fashion "The business promotion Award" and Yamamoto Teruji won the international prize. The rest of the winners and the clothing industry seem to have nothing to do with it. They are Zhang Xiaogang, a famous contemporary oil painting artist, Chen Caoqian, founder of Chinese women's Red Square, Wang Peng, a famous guqin production and performance artist, Fan Dian, curator of Chinese Art Museum, and He Yuejun, a repair expert in wooden composition.

In the next two days of the forum, we saw the emergence of professionals from other fields, including architect Zhang Yonghe, art director of Taiwan legendary theatre and Wu Xingguo. From architecture to drama, to Yixing purple sand pot to Chinese women's Red Square, this year's China clothing forum is still trying to explore more spiritual support for the clothing industry by exploring aesthetics.

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The frequent crossover is puzzled by many people. Wang Jun, Secretary General of the forum, has received such feedback more than once. "The forum talks about too little business and too much talk about culture." But the Chinese clothing forum did not give up the content of aesthetics, which is more focused on spiritual expression, because in Wang Jun's view, "in modern society, the spirit is the most powerful and the most spiritual is the most material."

Such persistence has also been recognized by many people. At the March 27th extraordinary fashion awards ceremony, Yamamoto Teruji, after enjoying the performance of Wang Peng, an artist of guqin, was delighted to say that he had found the inspiration for the next conference from the Chinese Guqin. This is the value of crossover in the field of clothing.

More and more designers and entrepreneurs understand that it is limited to finding creative inspiration in clothing or fabric. Cross boundary other art fields may be a very important source of inspiration.

After looking at the development of western fashion, fashion designer He Ping also found that music and fashion are inseparable. "Music is one of the driving forces of western design. From jazz to rock music, music is bred in the soul of every designer, and is closely related to the temperament and style of the brand." In the parallel theme of "the future of Chinese fashion design", He Ping said so.

"No matter what kind of communication is good, whether it is foreign or domestic, the art community, or the construction industry, and famous architects, designers communicate is very important." Fashion designer Ye Mingzi has also found that fashion week abroad can often gather practitioners from all walks of life. She suggests that Chinese clothing industry should also involve more artists in other fields, because art is interlinked.

Jane Rapley, President of the Saint Martin Institute, also believes that fashion designers can not be independent of other designers. The ideal situation is that fashion designers integrate with other designers, and designers should integrate more with technical personnel, scientists or entrepreneurs.

"So designers can broaden their horizons and better understand the further development in other fields, so that they can better understand people's understanding of their clothes or fashion." In Jane Rapley, designers must look at the world through other people's eyes. They need more experience.